Trying to 'Reform' a Bad System

Share this content:
Charles Prescott's epiphany on privacy ("Let's Clean It Up, Professionals," Oct. 25) unfairly claims that privacy people hate direct marketing and direct marketers. We despise bad and harmful practices, yes. But I and most privacy advocates I know are glad to buy direct from many merchants, and we don't hate individuals: We are trying to reform a bad system through civil dialogue.


Prescott's fear that "Someone somewhere can know everything about you - forever" shouldn't be taken as a foregone conclusion. The Fair Credit Reporting Act of 1974 placed a limit of seven years on the reporting of financial information.


A similar requirement on the direct marketing industry would not materially impede targeting, but it would do much to reduce that fear. When will the DMA wake up and support a statutory minimum level of data protection?


Face it, Prescott's laudable exhortations are not going to stop the bad actors.


Jason Catlett


President


Junkbusters Corp.


Green Brook, NJ


catlett@junkbusters.com
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here