Travelocity debuts branded toolbar

Share this content:
Travelocity has debuted a new branded downloadable toolbar, in a move to reach consumers in an interactive way.

The toolbar, which was designed by Web services firm Conduit, lets consumers access Travelocity travel services and deals directly on their desktop. The strategy behind the new offering is to make it easier for the travel site to connect with consumers in this tough economy.

“We are hoping to stay top-of-mind to consumers and help them find the latest deals and the top deals that we have,” said Patricia Lestig, online advertising lead at Travelocity.  “We are trying to make it more accessible for bargain hunters to find travel deals and make it more convenient for them to book travel.”

The toolbar offers special discount codes, top deals and a live travel ticker, as well as a direct line to communicate with Travelocity customer service.

“It ties into our overall marketing strategy, as we pride ourselves in customer service,” said Lestig.

The toolbar also is designed to be a functional travel tool, as it lets users check-in for flights booked through Travelocity, check weather, compare currency conversion and find driving directions in a destination town.

Consumers are offered incentives to download the toolbar through exclusive promotional offer codes. This month it is a $50 off a trip to Las Vegas code, but this will be updated on a regular basis after April.

To promote the new toolbar, Travelocity is using e-mail, search, banner ads and social media to get the word out.


Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here