*TransUnion to Appeal FTC List Sale Ruling

Share this content:
Consumer credit reporting bureau TransUnion LLC, Chicago, said yesterday it would appeal a decision, also announced yesterday, by the Federal Trade Commission that bars the company from selling certain consumer lists to direct marketers.


TransUnion said it will appeal the case to the U.S. Court of Appeals, saying that the information it sells to marketers does not contain actual credit data.


The Fair Credit Reporting Act prohibits the major credit bureaus from selling certain information to marketers, unless it is for one of the purposes permitted under the FCRA. The law allows the release of credit information, which TransUnion acquires from a variety of financial sources, for such purposes as the extension of credit or applications for employment or insurance. It does not allow certain information to be sold for target marketing, however.


The FTC determined that the information provided by TransUnion in its lists - including the fact that a consumer has a relationship with a creditor and the consumer's age - is the type of information that can be used for establishing eligibility for credit, and therefore cannot be sold for marketing purposes by a credit bureau.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above