Tough post-Madoff times for nonprofit direct marketers

Share this content:
Happy hanukkah! Jewish nonprofits were hit hard by the Madoff scandal, with dozens of organizations losing millions of raised funds which were invested in the money managers $50 billion Ponzi scheme. UJA-Federation, one of the largest Jewish nonprofits, did not have money invested with Madoff thanks to strict oversight policies, but a recent Jerusalem Post article points out that the organization is still having to work hard to get donations in this chaotic time, so small donors are a big target.

From the article:

"Response rates for telephone, mail and on-line appeals - targeting people giving less than $1,000 - have increased dramatically, though the average donation has gone down to $110 from $118 last year, said Leslie Lichter, the UJA's executive director of direct marketing. The organization took a page from US President-elect Barack Obama's hugely successful campaign fundraising playbook and suggested smaller donation amounts - $18 and $36 instead of $54 - to attract people who were feeling strapped.

'We're asking for less money, but we've seen that you can raise more money in smaller amounts from more people,'  Lichter told the Post."

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above