Not only does DMN report on and write about marketing technology, we are also pitched technologies for our publishing business.
Oracle argues that marketing clouds are best understood as a set of foundational technologies which everyone needs
The personal lubricant brand develops a new strategy to better reach OBGYNs and consumers.
The Olympics is the breeding ground for the next and many famous pitchmen and women likely played their last games (Michael Phelps, Usain Bolt and Serena Williams) but a new crop of stars emerge.
Udayan Bose of SEM solutions provider NetElixir on challenges and opportunities in the search marketing space
The marketing opportunities in a celebrity eCommerce platform
Chris Golec of Demandbase explains the challenges of educating B2B marketers to understand and properly implement ABM
DMN Editors sound off on the items of the week that caught their respective eyes.
The comics publisher went decades without loyalty programs. What's changed to necessitate Marvel Insider?
We're not brand marketers, so we're giving away ideas for free
When a phenomenon like Pokémon Go enters the public consciousness, brands are never far behind.
Details on our honorees and the live event below
NYT article right about threat, but wrong about why
Apps were supposed be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose.
A weekend of exemplary marketing, or one of marketing superseding product?
Telecom looking to futureproof its business
What we can learn from Elon Musk and Tesla
Some big tech companies are giving the Republican National Convention a wide berth, but the message from others is mixed
The questions marketers need to ask to improve their digital marketing spend.
From Will Smith on the main stage for Marketo to Elton John tearing up the Salesforce party, marketing and technology conferences have never been more glamorous
SMBs need personalization to compete with big brands, he says.
Nine articles that illustrate the complicated present, and cloudy future of social media.
Marketers share the time and project management tools they can't live without.
Seven articles about gamers, geeks, and superfans that all marketers should read.
Here are some of the core requirements for any omnichannel campaign.
Marketing leaders from NPR, Ogilvy, and Ikea share their stories in our Marketing Hall of Femme: In Focus video series.
There's always a silver lining to any marketing mistake
Thinking of diving into video production in house? Here are some steps to take to ensure good quality, and a smooth editing process.
We reviewed the social, email, and web components of the famous company's marketing.
What are the production, project, and time management tools you can't live without?
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.