Marketing Strategy

Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

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Instead of thinking about channels first, marketers need think about customers and outcomes.

Marketers Aren't the De Facto Owners of Customer Experience

Marketers Aren't the De Facto Owners of Customer Experience

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CX responsibility needs to be shared across the organization, with marketing as evangelists.

Comedy Central's Marketing Strategy Is No Joke

Comedy Central's Marketing Strategy Is No Joke

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Engaging an audience that takes humor seriously requires an approach that's at the same time quick-witted and pervasive.

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite "Gets" Digital

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Read Now Before Time Runs Out!

Read Now Before Time Runs Out!

The value of scarcity isn't a come-and-go tactic.

We've Got Your Number

We've Got Your Number

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Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.

CarMax Announces New CMO

CarMax Announces New CMO

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Jim Lyski will now head marketing at the used car retailer.

4 Elements of Modern Marketing

4 Elements of Modern Marketing

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Marketers who want to stay relevant need to go back to these four basics.

Getting Religious About Customer Psychology

Getting Religious About Customer Psychology

Does your brand have a devoted following?

Creativity Should Always Be Full Throttle

Creativity Should Always Be Full Throttle

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Want your marketing to stand out? Be bold, distinct, and relevant.

Under 40 and Overly Ambitious

Under 40 and Overly Ambitious

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Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.

World Cup Engagement with a Side of Hash(tags)

World Cup Engagement with a Side of Hash(tags)

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Anyone can create a hashtag (and #AnythingCanBeAHashtag)—but only some hashtags resonate.

Marketers, It's Time to Amplify Empathy

Marketers, It's Time to Amplify Empathy

5 ways marketers can blend empathy and analytics to more effectively connect with customers

Hard Habits to Break

Hard Habits to Break

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What's blocking omnichannel marketing success? Sometimes marketers themselves.

5 Ways to Evolve Your Marketing to Omnichannel

5 Ways to Evolve Your Marketing to Omnichannel

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There's never been a better or more necessary time for marketers to embrace omnichannel. Here's how.

Omnichannel Vision, Multichannel Reality?

Omnichannel Vision, Multichannel Reality?

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Is there substance behind the omnichannel hype, or is the reality that all marketing today should be deeply integrated despite what marketers call it?

What's on Marketers' Minds?

What's on Marketers' Minds?

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Copious road trips lead to insight on the many paths to success marketers are, or should be, traveling today.

The One Marketing Tool You Can't Afford to Ignore

The One Marketing Tool You Can't Afford to Ignore

You need to find something unique about your business to stand out from the competition. Here's advice on how.

Clicks at Any Cost: Answers

Clicks at Any Cost: Answers

Your email director is a spray-and-pray kind of guy. As the new marketing VP, how would you deal? See what our readers had to say.

New Approaches, Old Arguments

New Approaches, Old Arguments

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Is it really marketing's fault that sales can't close deals? Is it the sales team's fault that marketing collateral goes unused? Ultimately, the blame lies with senior management.

Fact Versus Fiction: Shedding Referral Marketing's Old Myths

Fact Versus Fiction: Shedding Referral Marketing's Old Myths

It's time for marketers to shed their misconceptions of referral marketing as a low-volume, low-impact awareness strategy.

Why Being 'Risk Averse' Is Bad for Your Career

Why Being 'Risk Averse' Is Bad for Your Career

What opportunities for achieving great success are we missing by studiously avoiding perceived risk?

Are You a Mobile Marketing Wizard? [Infographic]

Are You a Mobile Marketing Wizard? [Infographic]

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A successful mobile strategy takes brains, heart, and courage.

Who Wants the Clunker Segment?

Who Wants the Clunker Segment?

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Elio Motors does. Let Kia and Hyundai battle for spots in the luxury auto market. Paul Elio is targeting his brand new $6,800 rides to the folks who frequent used car lots.

When Brand and Customer Experience Are One

When Brand and Customer Experience Are One

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Sprint's Bob Johnson discusses the lasting impression of CX and its impact on revenue

Meet a Marketer Who Owns Customer Experience

Meet a Marketer Who Owns Customer Experience

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Chief Experience Officer Alison Circle is using her marketing expertise to transform a 135-year-old institution.

We Can Do It? We DID Do It.

We Can Do It? We DID Do It.

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A few more pearls of wisdom from the 2014 Marketing Hall of Femme honorees. They know what they're talking about.

Big Data Is Not Enough

Big Data Is Not Enough

What Big Data can and cannot do—and how "thicker" data can help.

Are You Automating Marketing Tasks or a Marketing Strategy?

Are You Automating Marketing Tasks or a Marketing Strategy?

The strategic use of marketing automation requires a focus on the individual or organization and his journey with a brand.

Smart Marketing Rain or Shine

Smart Marketing Rain or Shine

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Everyone knows it's important to look at customer behavior—but what about the impact mood has on buying habits?

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