Why your content isn't working...and how to make it better
The entire 2014 Marketing&Tech Partnership is now available to view, session by session, on demand.
Too often we move on to the next lead generation campaign before the previous one has realized its full potential. Here's why that's a bad idea.
A sales VP shared a competitor's confidential pricing and marketing information with the sales team. Not good. See how our readers would deal.
Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.
Marketing success needs to be defined, specified, agreed upon, and then made highly visible.
There are more marketing metrics than ever. Unfortunately, not all companies are focusing on the ones that matter most.
What are the most compelling ways to measure marketing success?
Four data experts break down the do's and don'ts of how marketers can make the most of the data that's served to them directly.
In the words of Capital One CMO Peter Horst, when you're doing it right, the combination of marketing art and science is " almost like unclogging a pipe."
The American Red Cross's VP of customer experience and CRM talks customer engagement tools and strategies.
Marketers at Expedia's Egencia, FreshDirect, and MasterCard explain what it takes to adopt today's more customer-centric analytics.
Your email director is a spray-and-pray kind of guy. As the new marketing VP, how would you deal? Read the full story and email your answer to firstname.lastname@example.org by April 25 for the chance to win $100.
Marketers be warned: Don't invest in technology without a solid strategy in place first.
See how the Seattle Seahawks cornerback recovered his brand after a controversial interview caused a social media whirlwind.
How BET Networks, Conde Nast, Guess, and MGM Resorts leverage social to meet their business KPIs.
SAS marketing chief Jim Davis identifies six ways marketers can stay in tune with current customer needs.
Evolving a marketing department requires individual and corporate changes.
Mobile's mad global growth surprised even Facebook, the company's VP of marketing solutions tells ARF conference attendees.
While content is an essential part of any comprehensive marketing strategy, it's not a magic bullet—nor will it solve all of your marketing woes.
The Direct Marketing News Hall of Femme keynote discusses the power of being kind to others.
Risk takers. Storytellers. Leaders. Direct Marketing News announces its 2014 Marketing Hall of Femme honorees.
When 2014 Marketing Hall of Femme honoree Frances Allen took the marketing reins at Denny's in 2010, she had her work cut out for her.
Amy Bohutinsky embraces challenges head-on. That's why the Zillow CMO is a 2014 Marketing Hall of Femme honoree.
For Kathy Button Bell, marketing is constantly in "beta." Experimentation is in her blood. She's a 2014 Marketing Hall of Femme honoree for a reason.
For 2014 Marketing Hall of Femme honoree Leilani Brown, it's all about having simple, clear goals for your brand and your company.
Not only is 2014 Marketing Hall of Femme honoree Susan Cohig instrumental in promoting the NHL's women's hockey initiative, but she's also elevated the entire brand.
No matter where Dorothy Downling goes, the 2014 Marketing Hall of Femme honoree works to build solutions designed to benefit all of Best Western's customers.
Like the American Red Cross, 2014 Marketing Hall of Femme honoree Peggy Dyer knows how to support those in need—especially within her organization.
Jamie Haenggi didn't always envision a career in marketing. Now's she CMO of Protection 1 and a 2014 Marketing Hall of Femme honoree.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.