It's time for marketers to think more like scientists, and evolve and adapt through experimentation.
Here's a catalogue of several recent campaigns sure to spark innovation, creativity, and results.
Are you late to the digital party?
Clearly, having a siloed organization didn't work for the New England Patriots.
Direct Marketing News announces its 2015 Marketing Hall of Femme honorees.
Netsuite CMO Fred Studer doesn't just want to reinvent the company's marketing; he wants to incite an uprising.
Salesforce.com's "State of Marketing" report surveyed B2B and B2C marketers around the globe on budgets, strategies, and metrics.
Because who doesn't want to relive Sunday's madness all over again?
Culture, community, and technology motivate consumers across the spectrum. So the more marketers know, the better their chances at relevancy.
Marketers at the trendy burger franchise aren't just cooking up hamburgers, but selling an ethos.
A compendium of advice for achieving marketing excellence in 2015.
Customers can be a powerful source of marketing for a brand—if they're inspired to use that power for good.
The exaggerations in marketing are, well, overly exaggerated.
Here, marketing forecasts, predictions, and recommendations from nearly 100 analysts, pundits, and practitioners about what to expect in the New Year.
Pour some eggnog, put your feet up, and catch up on some email marketing stats, facts, and insights that can inspire you for 2015.
Experts recommend where marketers should focus their learning next year—everything from mobile to predictive analytics and from integration to partnership make the list.
From content to cross-channel marketing, five skilled marketers share what they hope to see more—and less—of in 2015.
Marketers have to mind more than just their P's and Q's.
Marketing experts share their advice on what marketers can do differently to improve their performance next year.
More than 60% of surveyed executives cite email marketing as their leading producer of ROI.
Hydration brand CamelBak relies on advocates to energize customers.
15 marketing pundits predict what's next from today's capricious customers—and how marketers should shift in response [eBook]
Step back and take in the whole scene instead of seeing just one tree in a forest of opportunity.
4 elements that the business service provider focuses on to grow its digital magazine
Budgets are thin but technology is plentiful. It's enough to drive a marketer crazy.
Mobile should be part of your overall strategy, not just a series of disconnected campaigns.
Musicians are leading the way with bold marketing and pricing structures. Marketers of all verticals may want to pay attention.
A documented content marketing strategy can lead to more success, says a CMI study.
DMN's 2014 40 Under 40 winners offer up their predictions for the most important aspects or attributes of the marketer in 2015.
The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...