Evolving technologies and strategies—from programmatic to performance marketing—could have marketers poised to shift their budget allocations this year.
Relations aren't exactly improving between the two groups. It's past time to change that.
These 15 chief marketers are turning heads—through their marketing acumen, collaborative approach to leadership, and customer focus.
Winterberry Group predicts increased spending on nearly all marketing channels.
Survival as a chief marketer in 2016 and beyond will depend on being highly adaptable and maintaining a deep understanding of today's capricious customers.
Predictions abound on the ideal competencies of tomorrow's CMO. Which are fact, and which are fiction?
Cuisinart's director of marketing communications explains the difference between the three and how they're all linked.
It's time for marketing professionals to resolve to rethink and reinvent their approach to driving customer actions.
Green Bay's season may be over, but the lessons marketers can take away from the team's stars carry on.
The proficiencies marketers need to succeed today are rapidly changing and expanding; some are more urgent to master than others.
A list of my top 10 articles from 2015 with advice on how content marketers can replicate their success.
This eBooks take a closer looks at the marketing and leadership strategies that make the DMN 2015 40 Under 40 honorees so successful.
From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you.
Whether you're hoping to maintain a healthier organization or advance in your career, the Direct Marketing News staff has you covered.
Email tactics are among the most measured in marketing--and among the most used, commanding one-fifth of digital budgets. Read on for more inbox intelligence from 2015.
CMO Confidential: Clay Stobaugh applies a potent dose of Lean Six Sigma to designing and running John Wiley & Sons' marketing strategy and structures.
Articles that resonated most with direct marketers this year covered viral heroics, true life lessons from an animated movie maker, and the precision email timing of basketball's Kings.
Award-winning marketers share the books on their nightstands that inspire them at work.
B2B companies that use personas are twice as likely to exceed lead and revenue goals as those that don't.
From dirty data and personalization to mobile devices and desktop-centric experiences, marketers should always pass on these contradicting combos.
The chicken wings company spices up brand advocacy through its charitable tour.
The software provider looks to realize greater scale and technology innovation from the deal.
Including emotional language in the subject lines of Black Friday emails had an interesting impact on marketers' open rates.
Three aspects of marketing that the beloved franchise executes on nearly perfectly.
Antonio Sciuto shares his advice on how to leverage technology to drive seamless experiences.
In Focus: Hall of Femme honoree Mish Fletcher, chief marketer of OgilvyOne Worldwide, discusses the rewards of not-so-delicately balancing data with creativity.
Why marketers should listen to music and leaders should listen to their teams.
Lessons we can all learn from marketing channels of the past, present, and future.
Rap features prominently in next year's lineup, but reactions are mixed.
The candy brand shows what it takes to be famous among this seemingly elusive younger demographic.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...