Marketing Strategy

Cartoon: How to Fail at Diversity in Marketing

Cartoon: How to Fail at Diversity in Marketing

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"I know what cats like. Some of my best friends are cats."

Meet the Diversity & Inclusion Professional: Patrice Jimerson

Meet the Diversity & Inclusion Professional: Patrice Jimerson

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Diversity management isn't intuitive. It requires art, science, and a deep understanding of the history of bias, says Appirio's senior diversity and inclusion professional

The Wednesday Stack: Truth in News Implies Editors, Not Robots

The Wednesday Stack: Truth in News Implies Editors, Not Robots

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Why algorithms won't help anyone spot fake news. Plus non-fake news about Cargo, PlaceIQ, Yotpo, and 6Sense

Get Diversity in the Room for Real Inclusiveness

Get Diversity in the Room for Real Inclusiveness

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There's a reason big brands keep tripping over mines in the diversity minefield. They don't have diversity in the room and on the team

The Impact of ABM: News from the Demandbase ABM Innovation Summit

The Impact of ABM: News from the Demandbase ABM Innovation Summit

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At the 2018 ABM Innovation Summit, Demandbase announced a deeper integration of Salesforce Pardot, and new world of ABM metrics

Storytelling is Key, in Email and Everywhere Else

Storytelling is Key, in Email and Everywhere Else

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Insights from Emma and their customers on storytelling across marketing channels, from the Marketing United summit

The Wednesday Stack: Connecting the Dots, and Tracking Them Too

The Wednesday Stack: Connecting the Dots, and Tracking Them Too

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Oracle's new data plays, plus Pega digging into GDPR, and a blockchain-for-social initiative from Grabbr

The Monday Stack: Meet SAP's First CDMO

The Monday Stack: Meet SAP's First CDMO

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The nuts and bolts of being chief digital marketing officer for a global company, and a new, email deliverability solution from Return Path

The Wednesday Stack: Social Experience and Social Analytics

The Wednesday Stack: Social Experience and Social Analytics

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Hootsuite's Penny Wilson on CX, plus an acquisition by Accenture Interactive, and a social analytics report from NetBase

The Monday Stack: Another Lesson in Brand Safety

The Monday Stack: Another Lesson in Brand Safety

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Takeaways for brands from the Laura Ingraham storm, and Facebook's move against third-party data aggregators

One on One: Measuring ROI on Experience, with Wendy Steinle

One on One: Measuring ROI on Experience, with Wendy Steinle

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Adobe's Wendy Steinle discusses research which shows real ROI on the experience business

The Wednesday Stack: Adobe Re-Architects the Experience Cloud

The Wednesday Stack: Adobe Re-Architects the Experience Cloud

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Headline news from Adobe Summit, plus updates from Bazaarvoice and Innovid

The Wednesday Stack: Gartner's View of AI

The Wednesday Stack: Gartner's View of AI

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Gartner's Martha Mathers on prospects for AI and marketing; March madness; Acquia talks eCommerce experience; and news from Aprimo, RedPoint Global, Barometrics, and Lexalytics

The Wednesday Stack: From San Francisco and New York

The Wednesday Stack: From San Francisco and New York

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Live coverage of WeWork at Conductor's C3; ON24 product announcements; Movable Ink and Persado get together; Pega has a robot sales coach; and more

The Monday Stack: Who Owns the CX?

The Monday Stack: Who Owns the CX?

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We have digital business cards, we have fashion sentiment, we have real-time complete identities. Who has the CX?

The Wednesday Stack: 10 Million TV Sets

The Wednesday Stack: 10 Million TV Sets

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Connecting TV to digital, connecting cars to insurers, connecting social to reviews

Marketing Can Be Agile Too

Marketing Can Be Agile Too

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If you thought agile was just for DevOps, CA Technologies would suggest you think again

The Wednesday Stack: Adobe Makes Analytics More Accessible

The Wednesday Stack: Adobe Makes Analytics More Accessible

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Exclusive news from Adobe Analytics Cloud

The Wednesday Stack: Keeping the Customer Satisfied

The Wednesday Stack: Keeping the Customer Satisfied

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Play the online retail game, get free wings for shredding your ex, face up to social media challenges, and raise a glass for Snapchat influencers

Amazon Go Storms the Retail Barricades

Amazon Go Storms the Retail Barricades

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Our writer visited to Seattle to see for himself how the new no-check-out model will have a revolutionary impact on retail

Welcome to Retail Week 2018

Welcome to Retail Week 2018

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How retail is dissolving the digital/physical frontier

The Hall of Femme Podcast: Samantha Skey, SheKnows Media

The Hall of Femme Podcast: Samantha Skey, SheKnows Media

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In our podcast series featuring Hall of Femme honorees, we sat down with Samantha Skey to discuss BlogHer18, the #MeToo movement, and how brands can amplify the voices of women

The Wednesday Stack: Legislation, Integration, Recommendations

The Wednesday Stack: Legislation, Integration, Recommendations

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GDPR prep at Demandbase, a steadier ship at Sales Navigator, and AI-keyword spotting from CallRail

The Hall of Femme Podcast: Amy Inlow, Albert

The Hall of Femme Podcast: Amy Inlow, Albert

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In our podcast series featuring Hall of Femme honorees, we sat down with Amy Inlow to discuss the technology scene in New York City, diversity in marketing, and how women are pushing the industry forward

Tipsy Elves Co-Founder On Tinder, And Taking Marketing Risks

Tipsy Elves Co-Founder On Tinder, And Taking Marketing Risks

CEO Evan Mendelsohn shares the story behind the retail brand's 'Single Santa' campaign

The Wednesday Stack: Dipping Into Super Bowl LII

The Wednesday Stack: Dipping Into Super Bowl LII

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A round-up of Super Bowl-related marketing news, a look at Instagram's new business API, and a social advertising/cross-device partnership

How Retailers Are Using AR in Marketing

How Retailers Are Using AR in Marketing

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Retailers are having success with using augmented reality in marketing, bridging the gap between online and offline aesthetics

GDPR: Why Marketers Should Love It

GDPR: Why Marketers Should Love It

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You thought it was all bad news? Think again

The Wednesday Stack: Falon Fatemi, Accelerating Towards Goals

The Wednesday Stack: Falon Fatemi, Accelerating Towards Goals

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This just in: AI still important. Also, the first in a new series: "You need to know..."

GDPR: What Matters to Consumers

GDPR: What Matters to Consumers

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Pega's huge survey of European consumers teaches brands important lessons about consumer concerns

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