Raving fans will evangelize your brand, so deliver outstanding service across channels, says Yankee Candle CMO Brad Wolansky.
Magical thinking never got anyone to click on a link. If you're spending time and energy on producing content, don't forget to measure its impact.
Unfortunately, there's no magic bullet to help you measure the impact of your content marketing. But strategy (versus "random acts of content") is essential.
The heated data security and privacy debate is rich with contradictions, controversy, and complexity—and major challenges for marketers.
When it comes to CIO/CMO collaboration, the question is not "if," but "how."
What kind of data do marketers need to enable them to get closer to their customers to drive revenue and profitability for their companies?
The CEO at Hanover Manufacturing is pushing for nepotism and the CMO is in a quandary. What would you do? See what our readers had to say.
A brand has been very loyal to its agency—and now that agency has taken on the brand's top competitor. What would you do? Answers due to email@example.com by March 28.
Brand navigation can work; here are three ways to ensure that it does.
The new multichannel marketing and design landscape is here.
A wining customer experience starts with a winning company experience.
4 ways marketers are using content to increase brand awareness and drive sales.
The age-old practice of content marketing, revitalized through digital, is more alluring than ever.
Creating marketing content without a plan will waste time, resources, and effort.
What does it take to land a job as a chief content officer or head of content marketing? The founder of the Content Marketing Institute has some tips.
As the popularity of using content marketing increases exponentially, so too does the potential for missteps.
5 tips for harnessing internal expertise to create compelling content.
The 2014 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.
Here's what marketers should and shouldn't do after sending a flawed email and what they can do to avoid future mistakes.
A 30-year tech-industry veteran and longtime marketing executive, Rackspace Hosting CMO Rick Jackson believes in clarity above all.
Personalization is what captivates high-value customers. And I don't just mean using "Dear Ginger" in a message.
System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.
The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.
Marketers are revving up their multichannel marketing efforts by putting mobile in the driver's seat.
Sterling Worldwide is hiring a new VP of sales and marketing. Should the CRM expert or the data person get the job? See what our readers has to say.
A sales VP shared a competitor's confidential pricing and marketing information with the sales team. What advice would you give her boss on how to handle the situation?
20 opinions, observations, and recommendations that will get you thinking about how to approach marketing in 2014 and beyond
Jon Baron, CEO and cofounder of Tagman, sat down with Direct Marketing News to talk tips for making your digital spend count.
Influencers are valuable, but it's the everyday advocates who are the bread and butter of referral marketing programs.
Get a new outlook on email marketing with these four tips.
Company of the week
When you're looking for solutions to sales and marketing challenges, turn to SK&A. For 30 years, we've provided necessary resources for success. Our capabilities will help target decision makers, identify new opportunities, lower costs and, best of all, improve sales.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.