Marketing Strategy

The Monday Stack: Personalization is Not Always Smart

The Monday Stack: Personalization is Not Always Smart

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Our weekly column about marketing tech and ops

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

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Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

One on One at eTail East: Jaysen Gillespie of Criteo

One on One at eTail East: Jaysen Gillespie of Criteo

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Breaking down what marketers do to cope with a post-last-click world

The Monday Stack: Points East

The Monday Stack: Points East

Our weekly column about marketing tech and ops

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

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The B2B buyer journey has changed, and brands need to react

Don't Outsource Your Brand Positioning

Don't Outsource Your Brand Positioning

Driscoll's director of marketing and global brand lead shares how the berry brand is rethinking the ad agency relationship

The Monday Stack: The Robots Aren't Coming

The Monday Stack: The Robots Aren't Coming

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Our weekly column about marketing tech and ops

5 Online Review Factors that Can Influence Conversion

5 Online Review Factors that Can Influence Conversion

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A recent study analyzes how things like price and review source influence likelihood to purchase

Eclipse of the Century is a Co-Branding Opportunity

Eclipse of the Century is a Co-Branding Opportunity

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Volvo is partnering with CNN to showcase car and camera technologies in the context of this year's total eclipse

The Monday Stack: Good and Bad Experiences

The Monday Stack: Good and Bad Experiences

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Our weekly column about marketing tech and ops

7 Pitfalls that Can Cause Your Omnichannel Strategy to Fall Apart

7 Pitfalls that Can Cause Your Omnichannel Strategy to Fall Apart

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Industry analysts discuss the hazards that can cause a seamless customer experience to unravel

One on One: David Meikle and the Gorilla in the Room

One on One: David Meikle and the Gorilla in the Room

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Ogilvy & Mather alum David Meikle on the importance of risk-taking in advertising and marketing

The Monday Stack: Going Post-Platform?

The Monday Stack: Going Post-Platform?

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Our weekly column about marketing tech and ops

Welcome to Omnichannel Week

Welcome to Omnichannel Week

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This week at DMN, we look at strategies to execute, and go beyond, omnichannel marketing

When and How Blockchain Will Affect Marketing

When and How Blockchain Will Affect Marketing

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Web 3.0 is coming. And the implications for data-driven marketing are huge

Why You Should Care About the Product Ownership Experience

Why You Should Care About the Product Ownership Experience

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Recent data from the CMO Council and LiveTechnology reveals just how many consumers are satisfied with their product ownership experience

Bad News Can Move at the Speed of Light

Bad News Can Move at the Speed of Light

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Protecting the brand by owning a social communication strategy

Elon Musk is Still a Wet Blanket on AI

Elon Musk is Still a Wet Blanket on AI

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The Tesla and SpaceX CEO calls for regulation now, before it's too late

B2B Buyers and Sellers Need to Fix Their Relationship

B2B Buyers and Sellers Need to Fix Their Relationship

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A new study reveals that B2B buyers are not impressed with most salespeople

The Monday Stack: Flexing Digital Muscles

The Monday Stack: Flexing Digital Muscles

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Our weekly column about marketing tech and ops

Podium: Best Places to Work Winner (Mid-Sized Companies)

Podium: Best Places to Work Winner (Mid-Sized Companies)

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For many employees, Podium rates as the best place they ever worked

LiveRamp: Best Places to Work Honorable Mention (Mid-Sized Companies)

LiveRamp: Best Places to Work Honorable Mention (Mid-Sized Companies)

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LiveRamp onboards consumer data. It also onboards happy workers

Cordial: Best Places to Work Winner (Small-Sized Business)

Cordial: Best Places to Work Winner (Small-Sized Business)

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The adaptive messaging platform provider may be small, but that doesn't mean that it doesn't offer big benefits

AppsFlyer: Best Places to Work Honorable Mention (Small-Sized Business)

AppsFlyer: Best Places to Work Honorable Mention (Small-Sized Business)

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Despite having a small U.S. team, AppsFlyer provides employees with global opportunities for career growth.

Hall of Femme Honoree and OgilvyOne Veteran Mish Fletcher Moves to Accenture Interactive

Hall of Femme Honoree and OgilvyOne Veteran Mish Fletcher Moves to Accenture Interactive

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Accenture Interactive's new managing director of marketing and communications discusses her responsibilities and the simple thing marketers should do to get to the next stage in their career.

The Force Awakens For Retail: Re-imagining Digital Strategy

The Force Awakens For Retail: Re-imagining Digital Strategy

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Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative

The Monday Stack: Two Days for Your Diary

The Monday Stack: Two Days for Your Diary

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Our weekly column about marketing tech and ops

Google Gives Marketers VR Building Blocks

Google Gives Marketers VR Building Blocks

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Google's VR push goes beyond the YouTube initiative we reported last week

Why Data-Based Marketers Need the Scientific Method

Why Data-Based Marketers Need the Scientific Method

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Unbounce's Michael Aagaard discussed combating confirmation bias in marketing at CTA 17

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