DMN's 2014 40 Under 40 winners offer up their predictions for the most important aspects or attributes of the marketer in 2015.
The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.
Lead generation is rarely a simple conversation, especially when it comes to the number of leads generated versus the value of them.
DMN's 2014 40 Under 40 Award winners have a bevy of business books on their must-read lists.
The answer isn't always black and white.
JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches
Marketers can talk a good game about customer centricity, but actions speak louder than words.
Efforts to keep pace with increasingly distracted and inundated consumers seems to have veered some marketing toward dangerously contrived waters.
Consumers have unprecedented control in the age of social. None more so than the fervent superfan.
It's important for marketers to take time to step back and ensure that the basics are in order. Here are six foundations for content marketing.
Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.