Marketing Strategy

How to Succeed as the New Marketing Guy

How to Succeed as the New Marketing Guy

Four tips on how to grow a brand that everyone already knows and loves.

Marketing Is a Passion—or Perhaps an Obsession

Marketing Is a Passion—or Perhaps an Obsession

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When does marketing pay off most? When it's all about the customer.

Always On and Ever Present

Always On and Ever Present

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Is it even possible to be a marketer today without being exhausted all the time?

Are Marketers Ready to Erupt? [Infographic]

Are Marketers Ready to Erupt? [Infographic]

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More than half of them say they're overworked and that they have a hard time proving their worth at the office.

How to Not Suck at Marketing

How to Not Suck at Marketing

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Three ways to build a brand that can last through the ages.

Why Fantastic Four Is a Cautionary Tale—for Marketers Especially

Why Fantastic Four Is a Cautionary Tale—for Marketers Especially

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The first family failed at the box office for the third time, an outcome great marketing could have probably avoided.

5 Must-Know Tips for Building a Market-Disruptive B2B Marketing Campaign

5 Must-Know Tips for Building a Market-Disruptive B2B Marketing Campaign

A breakdown of why marketing should be included in the go-to-market planning process from the get-go.

7 Ways to Build Brand Value

7 Ways to Build Brand Value

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Be different, be nimble, and be articulate with your brand proposition.

Running Marketing by Deeds, Not Words

Running Marketing by Deeds, Not Words

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Silver Star Brands' Kathy Hecht chooses her words carefully—she'd much rather do marketing than talk about it.

Wilde About Marketing

Wilde About Marketing

John Sisson's passion for understanding customers, combined with his expertise in digital marketing, is the recipe for his success.

The Show Must Go On

The Show Must Go On

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DMA's Paul McDonnough and his team are well-prepared for any event-related eventuality, which is why he exudes a relaxing vibe.

Drizly Chugs Down Data to Drive Personalization

Drizly Chugs Down Data to Drive Personalization

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Drizly's team relies on data to bring the traditional liquor store to the digital age.

A Day in the Life of Scott Brinker: Marketing Technologist

A Day in the Life of Scott Brinker: Marketing Technologist

The CTO and cofounder of ion interactive details his daily routine in this interactive infographic.

A Day in the Life of Marketing

A Day in the Life of Marketing

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We reveal how marketing leaders from eight organizations set their schedules for success.

The 5 R's of Marketing to Millennials

The 5 R's of Marketing to Millennials

Millennials may be too diverse to define universally, but there are ways marketers can resonate with them.

Millennial Dads Challenge Traditional Gender Roles

Millennial Dads Challenge Traditional Gender Roles

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These days, 70% of stay-at-home dads do so by choice.

The Quirks of Successful Young Marketers

The Quirks of Successful Young Marketers

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With the announcement of our 2015 40 Under 40 nominees, we're looking back at what made past winners exemplary, and so very interesting.

Mavericks of Marketing

Mavericks of Marketing

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DMN announces the winners of its 2015 40 Under 40 Awards—top young marketers taking the industry by storm.

3 Truths About Millennials and Gaming

3 Truths About Millennials and Gaming

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With gaming now mainstream, there are a few general insights marketers need to know before courting the elusive millennial gamer.

Three Tips for Video Marketing

Three Tips for Video Marketing

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How Greater Fort Lauderdale CVB projected success for its complex activation campaign

More Socially Conscious Brands Please

More Socially Conscious Brands Please

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If you're going to be a social brand, why not also be socially aware?

The Top 10 DMN Infographics in  2015

The Top 10 DMN Infographics in 2015

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Our most-read infographics so far this year illustrate the continued ascent of email, the nagging difficulties of CX, and the wonderland called digital marketing.

CENTURY 21 Fuels Brand Affinity Through Philanthropic Endeavors

CENTURY 21 Fuels Brand Affinity Through Philanthropic Endeavors

Four lessons the realty company learned that any marketer can adopt when launching their own activation.

The Traits and Practices of the Successful CMO

The Traits and Practices of the Successful CMO

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Our Hall of Femme award winners describe their most valuable traits on their journey to the C-suite in this quick video.

Tanning—and Why Marketers Should Embrace It

Tanning—and Why Marketers Should Embrace It

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No, not SPF 30 tanning. We're talking about the shifting demographic of mainstream America.

The Secret to Marketing Inspiration [Video]

The Secret to Marketing Inspiration [Video]

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Members of the Marketing Hall of Femme Class of '15 share the sources of their inspiration.

Which Content Works Best for You? [Quiz]

Which Content Works Best for You? [Quiz]

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Studies show that 60% of marketers use content marketing on a weekly basis; 78% of CMOs think custom content is the future of marketing. But which type of content is the best for your brand? This little quiz may help you find the answer.

'Marketers Are Choice Architects'

'Marketers Are Choice Architects'

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Dan Ariely advises marketers on how to transform customers' intentions into desired actions.

Treading the Path to Success in Marketing

Treading the Path to Success in Marketing

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Wunderman World Health President Becky Chidester outlines the ingredients to a successful marketing career.

Quirky Marketing Trends That Work

Quirky Marketing Trends That Work

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In business, being weird can pay off—big time.

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