Marketing Strategy

Career Q&A with Hall of Femme Winner Jackie Yeaney

Career Q&A with Hall of Femme Winner Jackie Yeaney

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The CMO at Ellucian the lessons that she learned from her first job, as well as the best career advice she received

Welcome to Career Week

Welcome to Career Week

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We take a look at a career in marketing, from the perspective of established marketers and those just starting out

Clearing Social Content for Publishers and Brands

Clearing Social Content for Publishers and Brands

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Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands

AdTech Problem Grows, with Ads Found on Jihadist Websites

AdTech Problem Grows, with Ads Found on Jihadist Websites

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High profile brans inadvertently advertise on extremist websites

One on One: Marketing to the Hispanic Community with Matthew Harris of Yahoo

One on One: Marketing to the Hispanic Community with Matthew Harris of Yahoo

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Harris dishes on the massive growth of the Hispanic demographic, and how marketers should best approach this consumer group.

Extra Space Storage Succeeds by Looking Inward

Extra Space Storage Succeeds by Looking Inward

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Moving and storage company uses email campaign to answer consumer questions

Segmentation Good, Over-Segmentation Bad

Segmentation Good, Over-Segmentation Bad

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Marketers should not allow technology to lead them down the road of too many customer segments

Luxury Appliance Brand Serves Delectable Omnichannel Experience

Luxury Appliance Brand Serves Delectable Omnichannel Experience

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European appliance manufacturer Gaggenau heats up American presence.

Why Marketers Heart Video for Valentine's Day

Why Marketers Heart Video for Valentine's Day

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Visual sharing makes sense for Valentine's Day

Using Salesforce to Amplify Brand Reach

Using Salesforce to Amplify Brand Reach

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Amplify Credit Union is leveraging Salesforce cloud services to reach members and give back to the community

3 Untapped VR Possibilities for Brands

3 Untapped VR Possibilities for Brands

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A short list of potential VR campaigns for brands

eHarmony Valentine's Campaign Woos Disillusioned 'Swipers' in Australia

eHarmony Valentine's Campaign Woos Disillusioned 'Swipers' in Australia

With child-like innocence, the 'Be my Valentine' campaign aims to distinguish the service from its swipe-based competition.

Top 5 Marketing Lessons from Super Bowl 51

Top 5 Marketing Lessons from Super Bowl 51

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The greatest lessons marketers can take away from the Patriots-Falcons showdown

The Growing Intelligence of Tag Management

The Growing Intelligence of Tag Management

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The power of tag management is evolving

There's More to Video Views than Meets the Eye

There's More to Video Views than Meets the Eye

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One video performance firm believes long views are valuable views

Tech Giants File Legal Action Opposing US Entry Ban

Tech Giants File Legal Action Opposing US Entry Ban

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The brief represents a rare coordinated action by a broad swath of the industry

Spotlight On: Uber's Reputation Management

Spotlight On: Uber's Reputation Management

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As founder Travis Kalanick steps down from the President's business council, we ask: Could Uber have handled all this better?

Why the Day After Game Day is Important

Why the Day After Game Day is Important

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The online audience for Super Bowl 51 will be showing up in droves: on February 6, says MaxPoint

From Fan to Player: Growing DraftKings

From Fan to Player: Growing DraftKings

The brand's senior director of marketing reveals the five ways the daily fantasy sports company drives growth.

Data, Data Everywhere

Data, Data Everywhere

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Pitney Bowes' smarter city offering is a reminder that there are data-based business insights everywhere

Facebook Audience Network: A Shot in the Dark

Facebook Audience Network: A Shot in the Dark

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The risk of firing ads into Audience Network's black hole may be significant

The Digital Ad Campaign: A View From the Inside

The Digital Ad Campaign: A View From the Inside

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We asked four digital agencies about best practices in putting campaigns together — and executing

Marketers: Basics Come Before A.I.

Marketers: Basics Come Before A.I.

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Navigating the funnel is tortuous enough. Robots may not be the answer at this time.

Yes, Marketing Will Survive

Yes, Marketing Will Survive

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The audience for traditional marketing messages will persist, and will remain valuable

Will Marketing Survive the Future?

Will Marketing Survive the Future?

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What's the point of marketing when the tech decides for you?

Mitsubishi's New Creative Direction for Plug-In Hybrid

Mitsubishi's New Creative Direction for Plug-In Hybrid

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A new model meant a new kind of campaign for Mitsubishi

Survey: Election of President Trump Will Not Affect Comms Budgets

Survey: Election of President Trump Will Not Affect Comms Budgets

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A Haymarket Media survey of more than 700 client-side marcomms execs in the U.S. reveals the vocal president's use of the bully pulpit will not significantly affect budgets, though spend is still set to increase in 2017.

B2B Tech Vendors Need to Win Trust

B2B Tech Vendors Need to Win Trust

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Evolutions in the buyer journey, coupled with rampant rhetoric, is sapping the credibility of B2B tech vendors

Marketing Goes Live

Marketing Goes Live

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Live streaming means active engagement gold for savvy brands

VR, AR Do Not Apply to More Than Half of Marketers

VR, AR Do Not Apply to More Than Half of Marketers

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The future of VR, AR is still a little ways off

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