Marketing Strategy

More Socially Conscious Brands Please

More Socially Conscious Brands Please

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If you're going to be a social brand, why not also be socially aware?

The Top 10 DMN Infographics in  2015

The Top 10 DMN Infographics in 2015

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Our most-read infographics so far this year illustrate the continued ascent of email, the nagging difficulties of CX, and the wonderland called digital marketing.

CENTURY 21 Fuels Brand Affinity Through Philanthropic Endeavors

CENTURY 21 Fuels Brand Affinity Through Philanthropic Endeavors

Four lessons the realty company learned that any marketer can adopt when launching their own activation.

The Traits and Practices of the Successful CMO

The Traits and Practices of the Successful CMO

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Our Hall of Femme award winners describe their most valuable traits on their journey to the C-suite in this quick video.

Tanning—and Why Marketers Should Embrace It

Tanning—and Why Marketers Should Embrace It

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No, not SPF 30 tanning. We're talking about the shifting demographic of mainstream America.

The Secret to Marketing Inspiration [Video]

The Secret to Marketing Inspiration [Video]

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Members of the Marketing Hall of Femme Class of '15 share the sources of their inspiration.

Which Content Works Best for You? [Quiz]

Which Content Works Best for You? [Quiz]

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Studies show that 60% of marketers use content marketing on a weekly basis; 78% of CMOs think custom content is the future of marketing. But which type of content is the best for your brand? This little quiz may help you find the answer.

'Marketers Are Choice Architects'

'Marketers Are Choice Architects'

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Dan Ariely advises marketers on how to transform customers' intentions into desired actions.

Treading the Path to Success in Marketing

Treading the Path to Success in Marketing

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Wunderman World Health President Becky Chidester outlines the ingredients to a successful marketing career.

Quirky Marketing Trends That Work

Quirky Marketing Trends That Work

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In business, being weird can pay off—big time.

The Altruistic Side of Marketing

The Altruistic Side of Marketing

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Along the journey to profit, marketers are all about helping others look good.

Hungry to Amplify Emotional Brand Connections

Hungry to Amplify Emotional Brand Connections

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John Dillon likes to think of his company's diners as the country's "original social network." His combination of intellectual curiosity and creative risk-taking has served up an innovative collection of marketing partnerships and programs that have helped bring the sizzle back to a classic brand.

The Ever-Changing Role of the Chief Marketer

The Ever-Changing Role of the Chief Marketer

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Award-winning marketing leaders discuss what new responsibilities they took on in the past year and why it's important.

Whirlpool Taps Into People-Powered Marketing

Whirlpool Taps Into People-Powered Marketing

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In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.

Marketing Strategy for the 2015 Customer

Marketing Strategy for the 2015 Customer

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The tricky part of marketing strategy is finding the perfect balance between company needs and customer wants.

Test Drives Aren't Just for Cars

Test Drives Aren't Just for Cars

Sigma Corporation of America's focused its bold "try-before-you-buy" campaign to capture the attention of experienced photographers unfamiliar with the brand.

Goldstar Taps Altruism to Double Its Referral Revenue

Goldstar Taps Altruism to Double Its Referral Revenue

The daily deal site's word-of-mouth strategy helps boost its high-value membership.

Marketing Is Changing. Are You Keeping Up?

Marketing Is Changing. Are You Keeping Up?

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Avanade's CMO asks and answers questions troubling many marketing leaders today.

WPP's Sir Martin Sorrell Is Worried About Marketing

WPP's Sir Martin Sorrell Is Worried About Marketing

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Marketers need to deliver measurable results that show the value of marketing.

Don't Let Digital Give You a False Sense of Precision

Don't Let Digital Give You a False Sense of Precision

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Consumers make irrational purchase decisions; help them choose you.

Digital's Fine Line Between Creepy and Cool

Digital's Fine Line Between Creepy and Cool

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"Cool" features lead shoppers to relevant products, while "creepy" ones identify, track, and target consumers.

Marketing in the Era of Hyperadoption

Marketing in the Era of Hyperadoption

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Forrester's James McQuivey examines the benefits and challenges of consumers' never-ending lust for "new."

National Small Business Week Makes a Splash on Social

National Small Business Week Makes a Splash on Social

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Brand marketers, business owners, and supporters take to social media to celebrate small business innovation.

Live, From Chicago and Boston! It's the Greater Fort Lauderdale Conventions & Visitors Bureau...

Live, From Chicago and Boston! It's the Greater Fort Lauderdale Conventions & Visitors Bureau...

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How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.

Rising Stars Dish on What's New and Next in Marketing

Rising Stars Dish on What's New and Next in Marketing

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Winners of the 2015 Marketing EDGE Rising Star awards expound on the challenges of modern marketing, and what it takes to succeed.

The 4 R's of Marketing

The 4 R's of Marketing

Personalization redefined.

At Nutrisystem Healthy Marketing Is an Ongoing Endeavor

At Nutrisystem Healthy Marketing Is an Ongoing Endeavor

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Nutrisystem EVP and CMO Keira Krausz speaks candidly about her personal relationship with the brand and why she's passionate about the business.

Marketers Aren't Taking Advantage of Account-Based Marketing—Yet

Marketers Aren't Taking Advantage of Account-Based Marketing—Yet

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More than 90% of marketers say that account-based marketing is valuable, but few actually implement it.

Marketers Share Their Social Side at the 2015 Marketing Hall of Femme

Marketers Share Their Social Side at the 2015 Marketing Hall of Femme

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Guests of the Direct Marketing News 2015 MHoF had much to say about what inspired them most during the poignant awards ceremony.

Savoring Geotargeting's Effects

Savoring Geotargeting's Effects

Traditions 118 restaurant enjoys an 18% conversion with local display offers.

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