Linda Gharib recently joined information services and software leader Wolters Kluwer as director of marketing communications.
Rachel Phillips-Luther began her career at global PR agency FleishmanHillard.
The Chief Data Officer joins the dots between data management and marketing
The online jeweler uses content to inform consumers and show them why Blue Nile is a cut above the rest.
Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.
How one DMN staff member's sour experience with an Etsy vendor changed 180 degrees and what she learned from it.
The advertising solutions division of AARP launches a campaign to attract millennial marketers.
Recent data from Carat highlights which countries and channels are leading the global ad spend in 2016.
Mike Marcellin of Juniper Networks discusses the challenges and benefits of digital transformation
How Barnes & Noble College uses digital and in-store marketing to support college students throughout their academic career.
Beefing up its online inventory is a worthy effort, but might be counter-intuitive.
DMN's analysis of 30 randomly selected CMO profiles shows their most popular majors, average tenure, and more.
A new report suggests that alignment between sales and marketing functions is actually declining
Not only does DMN report on and write about marketing technology, we are also pitched technologies for our publishing business.
Oracle argues that marketing clouds are best understood as a set of foundational technologies which everyone needs
The personal lubricant brand develops a new strategy to better reach OBGYNs and consumers.
The Olympics is the breeding ground for the next and many famous pitchmen and women likely played their last games (Michael Phelps, Usain Bolt and Serena Williams) but a new crop of stars emerge.
Udayan Bose of SEM solutions provider NetElixir on challenges and opportunities in the search marketing space
The marketing opportunities in a celebrity eCommerce platform
Chris Golec of Demandbase explains the challenges of educating B2B marketers to understand and properly implement ABM
DMN Editors sound off on the items of the week that caught their respective eyes.
The comics publisher went decades without loyalty programs. What's changed to necessitate Marvel Insider?
We're not brand marketers, so we're giving away ideas for free
When a phenomenon like Pokémon Go enters the public consciousness, brands are never far behind.
Details on our honorees and the live event below
NYT article right about threat, but wrong about why
Apps were supposed be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose.
A weekend of exemplary marketing, or one of marketing superseding product?
Telecom looking to futureproof its business
What we can learn from Elon Musk and Tesla
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.