Be different, be nimble, and be articulate with your brand proposition.
Silver Star Brands' Kathy Hecht chooses her words carefully—she'd much rather do marketing than talk about it.
John Sisson's passion for understanding customers, combined with his expertise in digital marketing, is the recipe for his success.
DMA's Paul McDonnough and his team are well-prepared for any event-related eventuality, which is why he exudes a relaxing vibe.
Drizly's team relies on data to bring the traditional liquor store to the digital age.
The CTO and cofounder of ion interactive details his daily routine in this interactive infographic.
We reveal how marketing leaders from eight organizations set their schedules for success.
Millennials may be too diverse to define universally, but there are ways marketers can resonate with them.
These days, 70% of stay-at-home dads do so by choice.
With the announcement of our 2015 40 Under 40 nominees, we're looking back at what made past winners exemplary, and so very interesting.
DMN announces the winners of its 2015 40 Under 40 Awards—top young marketers taking the industry by storm.
With gaming now mainstream, there are a few general insights marketers need to know before courting the elusive millennial gamer.
How Greater Fort Lauderdale CVB projected success for its complex activation campaign
If you're going to be a social brand, why not also be socially aware?
Our most-read infographics so far this year illustrate the continued ascent of email, the nagging difficulties of CX, and the wonderland called digital marketing.
Four lessons the realty company learned that any marketer can adopt when launching their own activation.
Our Hall of Femme award winners describe their most valuable traits on their journey to the C-suite in this quick video.
No, not SPF 30 tanning. We're talking about the shifting demographic of mainstream America.
Members of the Marketing Hall of Femme Class of '15 share the sources of their inspiration.
Studies show that 60% of marketers use content marketing on a weekly basis; 78% of CMOs think custom content is the future of marketing. But which type of content is the best for your brand? This little quiz may help you find the answer.
Dan Ariely advises marketers on how to transform customers' intentions into desired actions.
Wunderman World Health President Becky Chidester outlines the ingredients to a successful marketing career.
In business, being weird can pay off—big time.
Along the journey to profit, marketers are all about helping others look good.
John Dillon likes to think of his company's diners as the country's "original social network." His combination of intellectual curiosity and creative risk-taking has served up an innovative collection of marketing partnerships and programs that have helped bring the sizzle back to a classic brand.
Award-winning marketing leaders discuss what new responsibilities they took on in the past year and why it's important.
In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.
The tricky part of marketing strategy is finding the perfect balance between company needs and customer wants.
Sigma Corporation of America's focused its bold "try-before-you-buy" campaign to capture the attention of experienced photographers unfamiliar with the brand.
The daily deal site's word-of-mouth strategy helps boost its high-value membership.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...