Marketing Strategy

40 Under 40 2016: Linda Gharib, Wolters Kluwer

40 Under 40 2016: Linda Gharib, Wolters Kluwer

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Linda Gharib recently joined information services and software leader Wolters Kluwer as director of marketing communications.

40 Under 40 2016: Rachel Phillips-Luther, Jamba Juice

40 Under 40 2016: Rachel Phillips-Luther, Jamba Juice

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Rachel Phillips-Luther began her career at global PR agency FleishmanHillard.

The CDO's Role in Marketing 2.0

The CDO's Role in Marketing 2.0

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The Chief Data Officer joins the dots between data management and marketing

Education Is the Sparkle in Blue Nile's Marketing

Education Is the Sparkle in Blue Nile's Marketing

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The online jeweler uses content to inform consumers and show them why Blue Nile is a cut above the rest.

Stop Segmenting; Start Individualizing

Stop Segmenting; Start Individualizing

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Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.

Saved By the Service

Saved By the Service

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How one DMN staff member's sour experience with an Etsy vendor changed 180 degrees and what she learned from it.

OMG: How Media Buyers Fell in Love with AARP Media

OMG: How Media Buyers Fell in Love with AARP Media

The advertising solutions division of AARP launches a campaign to attract millennial marketers.

A Snapshot of the World's Ad Spend

A Snapshot of the World's Ad Spend

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Recent data from Carat highlights which countries and channels are leading the global ad spend in 2016.

Five Minutes With: Embrace the Disruption, says Mike Marcellin

Five Minutes With: Embrace the Disruption, says Mike Marcellin

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Mike Marcellin of Juniper Networks discusses the challenges and benefits of digital transformation

Building Brand Connections Beyond Back-to-School

Building Brand Connections Beyond Back-to-School

How Barnes & Noble College uses digital and in-store marketing to support college students throughout their academic career.

The Double Edge of Gamestop's Ship-From-Store Program

The Double Edge of Gamestop's Ship-From-Store Program

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Beefing up its online inventory is a worthy effort, but might be counter-intuitive.

Here's What We Learned Analyzing 30 CMOs on LinkedIn

Here's What We Learned Analyzing 30 CMOs on LinkedIn

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DMN's analysis of 30 randomly selected CMO profiles shows their most popular majors, average tenure, and more.

Are Sales and Marketing Getting Less Aligned?

Are Sales and Marketing Getting Less Aligned?

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A new report suggests that alignment between sales and marketing functions is actually declining

Companies: It's Okay to Say No to Prospects

Companies: It's Okay to Say No to Prospects

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Not only does DMN report on and write about marketing technology, we are also pitched technologies for our publishing business.

Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions

Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions

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Oracle argues that marketing clouds are best understood as a set of foundational technologies which everyone needs

K-Y Goes Out of the Box

K-Y Goes Out of the Box

The personal lubricant brand develops a new strategy to better reach OBGYNs and consumers.

10 Most Marketable Athletes from the Olympics

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The Olympics is the breeding ground for the next and many famous pitchmen and women likely played their last games (Michael Phelps, Usain Bolt and Serena Williams) but a new crop of stars emerge.

Five Minutes With: Udayan Bose on Cracking Mobile Search

Five Minutes With: Udayan Bose on Cracking Mobile Search

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Udayan Bose of SEM solutions provider NetElixir on challenges and opportunities in the search marketing space

More (Harry) Pottermore

More (Harry) Pottermore

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The marketing opportunities in a celebrity eCommerce platform

Five Minutes With: Chris Golec says ABM Means Changing How You Think

Five Minutes With: Chris Golec says ABM Means Changing How You Think

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Chris Golec of Demandbase explains the challenges of educating B2B marketers to understand and properly implement ABM

DMNotes: Chatbots, Olympics, and 'Suicide Squad'

DMNotes: Chatbots, Olympics, and 'Suicide Squad'

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DMN Editors sound off on the items of the week that caught their respective eyes.

Why Marvel Introduced a Loyalty Program to Fans Who've Been Loyal For Years

Why Marvel Introduced a Loyalty Program to Fans Who've Been Loyal For Years

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The comics publisher went decades without loyalty programs. What's changed to necessitate Marvel Insider?

Some Totally Free Pokemon GO Ideas From DMN

Some Totally Free Pokemon GO Ideas From DMN

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We're not brand marketers, so we're giving away ideas for free

All the Ways Marketers Are Taking Advantage of The Pokemon Craze

All the Ways Marketers Are Taking Advantage of The Pokemon Craze

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When a phenomenon like Pokémon Go enters the public consciousness, brands are never far behind.

The (Young) Masters of Marketing: Our 40 Under 40 Honorees

The (Young) Masters of Marketing: Our 40 Under 40 Honorees

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Details on our honorees and the live event below

The Real Reason Why Dollar Shave Club Won

The Real Reason Why Dollar Shave Club Won

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NYT article right about threat, but wrong about why

How Brands Helped Kill the App

How Brands Helped Kill the App

Apps were supposed be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose.

What Marketers Are Saying About Comic-Con

What Marketers Are Saying About Comic-Con

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A weekend of exemplary marketing, or one of marketing superseding product?

In Yahoo, Verizon Bids for Future Ad Diversification

In Yahoo, Verizon Bids for Future Ad Diversification

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Telecom looking to futureproof its business

Five Marketing Lessons from Tesla

Five Marketing Lessons from Tesla

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What we can learn from Elon Musk and Tesla

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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