Marketing Strategy

Companies: It's Okay to Say No to Prospects

Companies: It's Okay to Say No to Prospects

By

Not only does DMN report on and write about marketing technology, we are also pitched technologies for our publishing business.

Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions

Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions

By

Oracle argues that marketing clouds are best understood as a set of foundational technologies which everyone needs

K-Y Goes Out of the Box

K-Y Goes Out of the Box

The personal lubricant brand develops a new strategy to better reach OBGYNs and consumers.

10 Most Marketable Athletes from the Olympics

By

The Olympics is the breeding ground for the next and many famous pitchmen and women likely played their last games (Michael Phelps, Usain Bolt and Serena Williams) but a new crop of stars emerge.

Five Minutes With: Udayan Bose on Cracking Mobile Search

Five Minutes With: Udayan Bose on Cracking Mobile Search

By

Udayan Bose of SEM solutions provider NetElixir on challenges and opportunities in the search marketing space

More (Harry) Pottermore

More (Harry) Pottermore

By

The marketing opportunities in a celebrity eCommerce platform

Five Minutes With: Chris Golec says ABM Means Changing How You Think

Five Minutes With: Chris Golec says ABM Means Changing How You Think

By

Chris Golec of Demandbase explains the challenges of educating B2B marketers to understand and properly implement ABM

DMNotes: Chatbots, Olympics, and 'Suicide Squad'

DMNotes: Chatbots, Olympics, and 'Suicide Squad'

By

DMN Editors sound off on the items of the week that caught their respective eyes.

Why Marvel Introduced a Loyalty Program to Fans Who've Been Loyal For Years

Why Marvel Introduced a Loyalty Program to Fans Who've Been Loyal For Years

By

The comics publisher went decades without loyalty programs. What's changed to necessitate Marvel Insider?

Some Totally Free Pokemon GO Ideas From DMN

Some Totally Free Pokemon GO Ideas From DMN

By

We're not brand marketers, so we're giving away ideas for free

All the Ways Marketers Are Taking Advantage of The Pokemon Craze

All the Ways Marketers Are Taking Advantage of The Pokemon Craze

By

When a phenomenon like Pokémon Go enters the public consciousness, brands are never far behind.

The (Young) Masters of Marketing: Our 40 Under 40 Honorees

The (Young) Masters of Marketing: Our 40 Under 40 Honorees

By

Details on our honorees and the live event below

The Real Reason Why Dollar Shave Club Won

The Real Reason Why Dollar Shave Club Won

By

NYT article right about threat, but wrong about why

How Brands Helped Kill the App

How Brands Helped Kill the App

Apps were supposed be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose.

What Marketers Are Saying About Comic-Con

What Marketers Are Saying About Comic-Con

By

A weekend of exemplary marketing, or one of marketing superseding product?

In Yahoo, Verizon Bids for Future Ad Diversification

In Yahoo, Verizon Bids for Future Ad Diversification

By

Telecom looking to futureproof its business

Five Marketing Lessons from Tesla

Five Marketing Lessons from Tesla

By

What we can learn from Elon Musk and Tesla

RNC: Big Tech's Unclear Message on Trump

RNC: Big Tech's Unclear Message on Trump

By

Some big tech companies are giving the Republican National Convention a wide berth, but the message from others is mixed

How to Measure Return on Digital Investment (RODI)

How to Measure Return on Digital Investment (RODI)

The questions marketers need to ask to improve their digital marketing spend.

Betting on a Star: Why Marketing and Tech Conferences Caught the Celebrity Bug

Betting on a Star: Why Marketing and Tech Conferences Caught the Celebrity Bug

By

From Will Smith on the main stage for Marketo to Elton John tearing up the Salesforce party, marketing and technology conferences have never been more glamorous

Five Minutes With: Itai Sadan, CEO and Cofounder of Duda

Five Minutes With: Itai Sadan, CEO and Cofounder of Duda

By

SMBs need personalization to compete with big brands, he says.

The Social Media Prognosis

The Social Media Prognosis

By

Nine articles that illustrate the complicated present, and cloudy future of social media.

Productivity Tools Your Marketing Team Needs

Productivity Tools Your Marketing Team Needs

By

Marketers share the time and project management tools they can't live without.

The Intersection of Marketing and Gaming

The Intersection of Marketing and Gaming

By

Seven articles about gamers, geeks, and superfans that all marketers should read.

The 5 Essentials for Every Omnichannel Campaign

The 5 Essentials for Every Omnichannel Campaign

By

Here are some of the core requirements for any omnichannel campaign.

3 Women, and Their Journeys to the Top

3 Women, and Their Journeys to the Top

By

Marketing leaders from NPR, Ogilvy, and Ikea share their stories in our Marketing Hall of Femme: In Focus video series.

Marketers Share Their Biggest Mistakes and How They Fixed Them

Marketers Share Their Biggest Mistakes and How They Fixed Them

By

There's always a silver lining to any marketing mistake

8 Ways to Produce Better Branded Video

8 Ways to Produce Better Branded Video

By

Thinking of diving into video production in house? Here are some steps to take to ensure good quality, and a smooth editing process.

Video: How Blue Apron Is Winning the Menu Delivery (Hunger) Game

Video: How Blue Apron Is Winning the Menu Delivery (Hunger) Game

By

We reviewed the social, email, and web components of the famous company's marketing.

Request for Entries: Productivity Tools Every Digital Marketer Needs

Request for Entries: Productivity Tools Every Digital Marketer Needs

By

What are the production, project, and time management tools you can't live without?

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings