Marketing Strategy

AccuWeather Forecast Positive Amidst Emerging Competition

AccuWeather Forecast Positive Amidst Emerging Competition

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The established player keeps eye on the prize

5 Tips to Optimizing Personalization

5 Tips to Optimizing Personalization

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Personalization has never been easier to provide, but brands continue to falter in the usage of it

8 Mistakes to Avoid When Buying Martech

8 Mistakes to Avoid When Buying Martech

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Industry experts share what marketers need to know before making a technology investment.

Are the Marketing Clouds Rolling Away?

Are the Marketing Clouds Rolling Away?

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Our forecast for the future of big marketing hubs: Cloudy, with a strong chance of point solutions

ABM Requires Sales Account Plan Integration

ABM Requires Sales Account Plan Integration

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ABM can only be optimized if Sales and Marketing work closely together

Marketing Technology by the Numbers

Marketing Technology by the Numbers

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Data from CabinetM provides insight into the evolution of the marketing tech space

Exploring the Advancements and Shortcomings of MarTech

Exploring the Advancements and Shortcomings of MarTech

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Collectively, these 10 articles illustrate the current state of the marketing technology landscape.

3 Keys to ABM Success

3 Keys to ABM Success

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The Information Technology Services Marketing Association is still betting on ABM: For good reasons

Patagonia to Donate 100 Percent of Black Friday Sales to Environmental Groups

Patagonia to Donate 100 Percent of Black Friday Sales to Environmental Groups

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American clothing company's Black Friday sales are estimated to reach $2 million

Whose Customer Is It Anyway?

Whose Customer Is It Anyway?

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What role should marketing play in sales enablement?

Under Trump, Politics and Corporations Intertwine

Under Trump, Politics and Corporations Intertwine

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Companies are being called to task on their political positions in these times of intense division. But is it enough to affect the bottom line?

Fluent Election Postmortem Challenges Conventional Wisdom

Fluent Election Postmortem Challenges Conventional Wisdom

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Looking into why ad recollect was nearly tied despite Clinton's massive outspending

Five Minutes With: Salesforce Ventures VP Matt Garratt

Five Minutes With: Salesforce Ventures VP Matt Garratt

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Discusses what Salesforce looks for in a portfolio company

Business Priorities are Critical to Building Tech Stacks

Business Priorities are Critical to Building Tech Stacks

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Sirius Decisions advise a priority-driven approach when it comes to choosing marketing and sales solutions

4 Brands That Zigged When Others Zagged

4 Brands That Zigged When Others Zagged

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How REI, Southwest Airlines, CVS, and Facebook are shaking up their industries—and the consequences that they're facing as a result.

Artists Are the Biggest Casualties in the Streaming Wars

Artists Are the Biggest Casualties in the Streaming Wars

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Today's entertainers are leaving money (and data) on the table in their pursuit of more plays on streaming sites. Marketers can learn from their plight.

5 Facets of Smart Inbound Marketing

5 Facets of Smart Inbound Marketing

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How to succeed with inbound marketing

10 Ways Marketers Can Improve Their Productivity

10 Ways Marketers Can Improve Their Productivity

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Marketers from Western Union, GrubHub, Cuisinart, and more share their productivity tips.

Q&A: Denny's CMO John Dillon on making 'America's Diner' and Grand Slams appealing to millennials

Q&A: Denny's CMO John Dillon on making 'America's Diner' and Grand Slams appealing to millennials

The 63-year-old chain is undergoing a digital reinvention, led by a hilarious YouTube series with more than 170 million views.

What is Professionalism When Business is Not Usual

What is Professionalism When Business is Not Usual

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Marketers, business professionals, we need to talk.

The Future of SalesTech

The Future of SalesTech

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The future of sales tech may not be determined by what lies ahead but the key factors driving the industry today.

20 Things to Consider Before You Quit Your Job and Start Your Own Company

20 Things to Consider Before You Quit Your Job and Start Your Own Company

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Three former marketing executives share the steps they took to launch their own startups and the lessons that they learned along the way.

One on One: Mehdi Daoudi Says Every Second Counts

One on One: Mehdi Daoudi Says Every Second Counts

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Catchpoint helps customers drive fast, reliable user experiences

Trump, Clinton Campaign Email Statistics Show Shift in Tradition

Trump, Clinton Campaign Email Statistics Show Shift in Tradition

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How Donald Trump bucked campaign email tradition and won

5 Tips for Veteran's Day Marketing

5 Tips for Veteran's Day Marketing

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How to market to those who have served

Real-Time Coverage of 2016 US Presidential Election

Real-Time Coverage of 2016 US Presidential Election

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Slate, Vice, and VoteCastr has a solution for those who can't wait

3 Essential KPIs for Demand Creation Efficiency

3 Essential KPIs for Demand Creation Efficiency

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How to have a demand generation process in place

A Look Back at the 2016 Presidential Campaign

A Look Back at the 2016 Presidential Campaign

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The long national nightmare is close to being over (or is it?). DMN staffers reflect on the past year and a half of campaign madness.

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

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Galia Reichenstein of Taptica on the data foundation for mobile advertising

Cartoon: Brace for Impact

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It's time mobile devices acquired some safety features

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