Marketing Strategy

Reddit Joins the Sprinklr Portfolio

Reddit Joins the Sprinklr Portfolio

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A new partnership between Reddit and Sprinklr may mark Reddit's coming-of-age as a social channel

One on One: Measuring the Creative Spark with Audra Pace

One on One: Measuring the Creative Spark with Audra Pace

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Audra Pace of Mod Op talks immersive content, viral content, and how optimization can go too far

The Wednesday Stack: Giant Surprises

The Wednesday Stack: Giant Surprises

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Our weekly look at marketing tech and ops

One on One: Erich Joachimsthaler on the New Era in Branding

One on One: Erich Joachimsthaler on the New Era in Branding

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Erich Joachimsthaler of Vivaldi explains that, today, the consumer builds the brand

 6 Tips For Mobile Engagement That Sticks

6 Tips For Mobile Engagement That Sticks

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Braze SVP of Marketing Marissa Aydlett shares her tips on how to improve mobile engagement strategy through cross-channel campaigns

One on One: Frédéric Petit on the Way Forward for the Insight Industry

One on One: Frédéric Petit on the Way Forward for the Insight Industry

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Frédéric Petit of Toluna says market research must be data-driven

One on One: From Apple to Aha! with Andy Cunningham

One on One: From Apple to Aha! with Andy Cunningham

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From Steve Jobs and the Apple Macintosh to understanding the core positioning of companies, Andy Cunningham shares her story and insights

5 Pitfalls of a "Set It and Forget It" Strategy

5 Pitfalls of a "Set It and Forget It" Strategy

While the concept of "set it and forget it" might work well for cooking techniques or possibly the stock market, it doesn't work for marketing or technology.

The Monday Stack: Technology is the Content Being Marketed

The Monday Stack: Technology is the Content Being Marketed

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Our weekly look at marketing technology and ops

5 Takeaways from SiriusDecisions Tech Exchange

5 Takeaways from SiriusDecisions Tech Exchange

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Senior Research Director Gil Canare talks process and technology

SAP: A CMO With a Purpose

SAP: A CMO With a Purpose

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2016 DMN Hall of Femme honoree ascends to the top marketing position at SAP, and is looking to scale the company's commitment on societal issues

The Monday Stack: ABM for Agencies

The Monday Stack: ABM for Agencies

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Our weekly look at marketing technology and ops

Looking Ahead, Drones Will Take Marketing Up, Up, and Away

Looking Ahead, Drones Will Take Marketing Up, Up, and Away

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From the creation of Drone-as-a-Service to Amazon's adoption of drone delivery, UAVs create a new marketplace for B2C interaction

Welcome to Retail Week

Welcome to Retail Week

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Retail is back, but it's digital and data-driven

The Monday Stack: Aprimo Stakes Out its Cloud

The Monday Stack: Aprimo Stakes Out its Cloud

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Our weekly column about marketing tech and ops

Marketing Experts-as-a-Service

Marketing Experts-as-a-Service

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Torchlite offers a way to bolster your marketing and ops team without actually recruiting staff

Bark Alert: This Doggie Daycare Startup Wants Millennials to Send Their Puppers to Pup Camp

Bark Alert: This Doggie Daycare Startup Wants Millennials to Send Their Puppers to Pup Camp

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Camp Bow Wow is using digital and mobile strategies to woo a new generation of dog owners.

The Wednesday Stack: Convergence Everywhere

The Wednesday Stack: Convergence Everywhere

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Our weekly column about marketing tech and ops

Live from  DMA &Then: Brent Bird of Workfront

Live from DMA &Then: Brent Bird of Workfront

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Brent Bird talks marketing workflow management and the state of work, now and future

The Monday Stack: Watson Ads and Future Proofing

The Monday Stack: Watson Ads and Future Proofing

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Our weekly column on marketing tech and ops

Inbound ABM is a Thing

Inbound ABM is a Thing

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ABM and inbound marketing are not necessarily at odds; indeed, they can be harnessed to work together

The Wednesday Stack: Workdays and Holidays

The Wednesday Stack: Workdays and Holidays

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Our weekly column on marketing tech and ops (now sometimes on a Wednesday!)

In Person Marketing Gets Connected: Part 3

In Person Marketing Gets Connected: Part 3

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How in-person and events marketing is being disrupted and transformed by data: the final part of a three-part series

How Analytics Helps Price Optimization Decisions

How Analytics Helps Price Optimization Decisions

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Business intelligence is helping to inform price optimization in retail and eCommerce

In Person Marketing Gets Connected: Part 2

In Person Marketing Gets Connected: Part 2

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How in-person and events marketing is being disrupted and transformed by data: the second part of a three-part series

In-Person Marketing Gets Connected: Part 1

In-Person Marketing Gets Connected: Part 1

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How in-person and events marketing is being disrupted and transformed by data: the first part of a three-part series

Keys to Optimizing ABM

Keys to Optimizing ABM

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ABM specialists reviewed the key elements of this increasingly adopted B2B strategy at a New York conference this week

The Monday Stack: All ABM, All the Time?

The Monday Stack: All ABM, All the Time?

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Our weekly column about marketing tech and ops

Mainstreaming Mixed Reality

Mainstreaming Mixed Reality

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Microsoft, Apple, and Google are bringing mixed reality within reach of consumers, and marketers

CMO Q&A: Penny Wilson, Hootsuite

CMO Q&A: Penny Wilson, Hootsuite

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Penny Wilson of Hootsuite identifies social as the key element in her marketing stack

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