Marketing Strategy

Is Your Marketing View Too Narrow?

Is Your Marketing View Too Narrow?

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Step back and take in the whole scene instead of seeing just one tree in a forest of opportunity.

Why Xerox's Content Marketing Is Worth Copying

Why Xerox's Content Marketing Is Worth Copying

4 elements that the business service provider focuses on to grow its digital magazine

Marketing Strategy Woes

Marketing Strategy Woes

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Budgets are thin but technology is plentiful. It's enough to drive a marketer crazy.

7 Mobile Musts From Time Warner Cable and Wells Fargo

7 Mobile Musts From Time Warner Cable and Wells Fargo

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Mobile should be part of your overall strategy, not just a series of disconnected campaigns.

In Music Marketing, It Pays to Be Bold

In Music Marketing, It Pays to Be Bold

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Musicians are leading the way with bold marketing and pricing structures. Marketers of all verticals may want to pay attention.

Success Goes Up When Marketers Write it Down

Success Goes Up When Marketers Write it Down

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A documented content marketing strategy can lead to more success, says a CMI study.

Marketing Essentials for 2015

Marketing Essentials for 2015

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DMN's 2014 40 Under 40 winners offer up their predictions for the most important aspects or attributes of the marketer in 2015.

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are Better

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The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.

Marketers Debate Quality Versus Quantity in Lead Generation

Marketers Debate Quality Versus Quantity in Lead Generation

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Lead generation is rarely a simple conversation, especially when it comes to the number of leads generated versus the value of them.

What Top Marketers Read to Get Inspired

What Top Marketers Read to Get Inspired

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DMN's 2014 40 Under 40 Award winners have a bevy of business books on their must-read lists.

What Color Is Your Brand?

What Color Is Your Brand?

The answer isn't always black and white.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite

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JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

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Marketers can talk a good game about customer centricity, but actions speak louder than words.

When It Comes to Millennials, Perhaps Agility Is the Wrong Approach

When It Comes to Millennials, Perhaps Agility Is the Wrong Approach

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Efforts to keep pace with increasingly distracted and inundated consumers seems to have veered some marketing toward dangerously contrived waters.

The Untapped Power of the Superfan

The Untapped Power of the Superfan

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Consumers have unprecedented control in the age of social. None more so than the fervent superfan.

Five Ws (and an H) for Content Marketing Success

Five Ws (and an H) for Content Marketing Success

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It's important for marketers to take time to step back and ensure that the basics are in order. Here are six foundations for content marketing.

Under 40 and Overly Ambitious

Under 40 and Overly Ambitious

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Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.

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