Marketing Strategy

3 Women, and Their Journeys to the Top

3 Women, and Their Journeys to the Top

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Marketing leaders from NPR, Ogilvy, and Ikea share their stories in our Marketing Hall of Femme: In Focus video series.

13 Marketers Share Their Biggest Mistakes and How They Fixed Them

13 Marketers Share Their Biggest Mistakes and How They Fixed Them

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There's always a silver lining to any marketing mistake

8 Ways to Produce Better Branded Video

8 Ways to Produce Better Branded Video

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Thinking of diving into video production in house? Here are some steps to take to ensure good quality, and a smooth editing process.

Video: How Blue Apron Is Winning the Menu Delivery (Hunger) Game

Video: How Blue Apron Is Winning the Menu Delivery (Hunger) Game

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We reviewed the social, email, and web components of the famous company's marketing.

Request for Entries: Productivity Tools Every Digital Marketer Needs

Request for Entries: Productivity Tools Every Digital Marketer Needs

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What are the production, project, and time management tools you can't live without?

5 Reasons Overwatch Is So Successful

5 Reasons Overwatch Is So Successful

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Good games come out every year. Few command popular culture to the degree that Blizzard's latest has.

Spotlight On: Artificial Intelligence

Spotlight On: Artificial Intelligence

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The headlines won't stop. AI is officially a mainstream discussion.

The Marketing Guide To Reddit

The Marketing Guide To Reddit

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Recent efforts to officiate the network are making it an even more attractive destination for marketers.

Ikea's Greene-Sykes on Authenticity and Female Empowerment in Business

Ikea's Greene-Sykes on Authenticity and Female Empowerment in Business

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In Focus: Marketing Hall of Femme honoree Leontyne Greene-Sykes, Ikea U.S.'s former chief marketer, discusses keys to success for female marketers, and misconceptions about marketing.

Four ways to future-proof your omnichannel strategies

Four ways to future-proof your omnichannel strategies

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Technology can take a marketing strategy only so far. Here are some crucial steps to keep up with consumer expectations and the changing tech landscape.

Understanding Personas, Marketing's Secret Tool

Understanding Personas, Marketing's Secret Tool

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A rundown of what they are, why they matter, and how to build them.

10 Smart Ways to Enhance Your Mobile Strategy

10 Smart Ways to Enhance Your Mobile Strategy

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Suggestions for better leveraging the device and strengthening your messaging.

A Survival Guide for Tomorrow's Marketer

A Survival Guide for Tomorrow's Marketer

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The qualifications, skills, and behaviors the marketers of the future need.

Trail Blazers SVP: The Multifaceted Role of Today's Sports Marketers

Trail Blazers SVP: The Multifaceted Role of Today's Sports Marketers

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Vincent Ircandia, SVP of business operations for the Portland Trail Blazers, reveals why marketers need to expand their skillsets to meet consumer expectations.

The Fresh Prince of Marketing

The Fresh Prince of Marketing

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Eight ways actor and musician Will Smith markets himself and connects with audiences of all ages.

Feeding Diners a Mobile Feedback Loop

Feeding Diners a Mobile Feedback Loop

Grubhub's CMO reveals how the food ordering brand engages diners before, during, and after they purchase.

Cirque du Soleil's Derricks on Finding the Quiet Spaces in Marketing

Cirque du Soleil's Derricks on Finding the Quiet Spaces in Marketing

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Bringing the Cirque du Soleil story to life requires both the emotional and the ultitarian

The Battle for Marketers' Mindshare Intensifies

The Battle for Marketers' Mindshare Intensifies

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As marketing agencies, consultancies, and technology vendors enter each other's arenas, finding the right partners has become infinitely more complex. Here's how marketers can select providers that play to their strengths.

How to make programmatic less problematic

How to make programmatic less problematic

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Automated marketing is like a gifted adolescent: The long-term outlook is rosy, while the short term is troublesome.

Passion is the Heart of Marketing

Passion is the Heart of Marketing

CMO Confidential with Bob Strohrer

How Brands Can Participate in, and Excel at Mother's Day Festivities

How Brands Can Participate in, and Excel at Mother's Day Festivities

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The best ways to join in on the holiday celebrating the mothers in our lives

Virtual Reality is the Next Big Thing, So Brands Should Back Off

Virtual Reality is the Next Big Thing, So Brands Should Back Off

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As exciting as it is, marketers should probably give VR some space before charging forth.

10 Lessons from Dell's New Executive Director of Global CX

10 Lessons from Dell's New Executive Director of Global CX

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Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.

3 Takeaways from the FTC's First Deceptive Marketing Case Under New Native Ad Rules

3 Takeaways from the FTC's First Deceptive Marketing Case Under New Native Ad Rules

What every marketer and PR pro should know about the Federal Trade Commission's Lord & Taylor case.

Breaking the Cycle of Competition Among Women in Business

Breaking the Cycle of Competition Among Women in Business

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Marketing leaders discuss the importance of collaboration instead of competition among female colleagues.

Becoming a Customer-Obsessed Marketer

Becoming a Customer-Obsessed Marketer

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Advice for achieving and maintaining customer centricity at a time when customers expect nothing less.

Marketing Is Aging Like a Fine Wine [Infographic]

Marketing Is Aging Like a Fine Wine [Infographic]

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The discipline is projected to mature into a rich blend of social media and mobile engagement.

Diagnosing a New Strategy

Diagnosing a New Strategy

The Cystic Fibrosis Foundation enlivened its mission and messaging to connect with constituents through digital, social, campaigns, and community.

5 Ways to Be a Stronger Marketing Leader

5 Ways to Be a Stronger Marketing Leader

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Two standout marketers discuss the keys to leadership in today's fluid business environment.

Macy's Main Marketing Star Exits

Macy's Main Marketing Star Exits

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The CMO plans to end her 32-year company tenure in mid-May.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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