If you're going to be a social brand, why not also be socially aware?
Our most-read infographics so far this year illustrate the continued ascent of email, the nagging difficulties of CX, and the wonderland called digital marketing.
Four lessons the realty company learned that any marketer can adopt when launching their own activation.
Our Hall of Femme award winners describe their most valuable traits on their journey to the C-suite in this quick video.
No, not SPF 30 tanning. We're talking about the shifting demographic of mainstream America.
Members of the Marketing Hall of Femme Class of '15 share the sources of their inspiration.
Studies show that 60% of marketers use content marketing on a weekly basis; 78% of CMOs think custom content is the future of marketing. But which type of content is the best for your brand? This little quiz may help you find the answer.
Dan Ariely advises marketers on how to transform customers' intentions into desired actions.
Wunderman World Health President Becky Chidester outlines the ingredients to a successful marketing career.
In business, being weird can pay off—big time.
Along the journey to profit, marketers are all about helping others look good.
John Dillon likes to think of his company's diners as the country's "original social network." His combination of intellectual curiosity and creative risk-taking has served up an innovative collection of marketing partnerships and programs that have helped bring the sizzle back to a classic brand.
Award-winning marketing leaders discuss what new responsibilities they took on in the past year and why it's important.
In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.
The tricky part of marketing strategy is finding the perfect balance between company needs and customer wants.
Sigma Corporation of America's focused its bold "try-before-you-buy" campaign to capture the attention of experienced photographers unfamiliar with the brand.
The daily deal site's word-of-mouth strategy helps boost its high-value membership.
Avanade's CMO asks and answers questions troubling many marketing leaders today.
Marketers need to deliver measurable results that show the value of marketing.
Consumers make irrational purchase decisions; help them choose you.
"Cool" features lead shoppers to relevant products, while "creepy" ones identify, track, and target consumers.
Forrester's James McQuivey examines the benefits and challenges of consumers' never-ending lust for "new."
Brand marketers, business owners, and supporters take to social media to celebrate small business innovation.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Winners of the 2015 Marketing EDGE Rising Star awards expound on the challenges of modern marketing, and what it takes to succeed.
Nutrisystem EVP and CMO Keira Krausz speaks candidly about her personal relationship with the brand and why she's passionate about the business.
More than 90% of marketers say that account-based marketing is valuable, but few actually implement it.
Guests of the Direct Marketing News 2015 MHoF had much to say about what inspired them most during the poignant awards ceremony.
Traditions 118 restaurant enjoys an 18% conversion with local display offers.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...