Award-winning marketing leaders discuss what new responsibilities they took on in the past year and why it's important.
In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.
The tricky part of marketing strategy is finding the perfect balance between company needs and customer wants.
Sigma Corporation of America's focused its bold "try-before-you-buy" campaign to capture the attention of experienced photographers unfamiliar with the brand.
The daily deal site's word-of-mouth strategy helps boost its high-value membership.
Avanade's CMO asks and answers questions troubling many marketing leaders today.
Marketers need to deliver measurable results that show the value of marketing.
Consumers make irrational purchase decisions; help them choose you.
"Cool" features lead shoppers to relevant products, while "creepy" ones identify, track, and target consumers.
Forrester's James McQuivey examines the benefits and challenges of consumers' never-ending lust for "new."
Brand marketers, business owners, and supporters take to social media to celebrate small business innovation.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Winners of the 2015 Marketing EDGE Rising Star awards expound on the challenges of modern marketing, and what it takes to succeed.
Nutrisystem EVP and CMO Keira Krausz speaks candidly about her personal relationship with the brand and why she's passionate about the business.
More than 90% of marketers say that account-based marketing is valuable, but few actually implement it.
Guests of the Direct Marketing News 2015 MHoF had much to say about what inspired them most during the poignant awards ceremony.
Traditions 118 restaurant enjoys an 18% conversion with local display offers.
What do cheese, comics, music, and sports have in common? Tons of marketing insight, apparently.
Real Leading Ladies don't walk red carpets. They make strides in their industry.
The Philadelphia Eagles quarterback knows a thing or two about staying relevant and proving one's worth.
The creativity-obsessed advertising and marketing industry publication makes a big splash with its hire of the highly regarded journalist.
What do Coca-Cola, Petco, and Verizon have in common? Not-so-secret success strategies that marketers from any brand can learn from.
LeanData releases updates to its suite, and voices a call-to-action for B2B marketers.
Relying too much on empathy-driven instincts and too little on objective research can lead to poor assumptions instead of wise marketing decisions.
Prioritizing customers over campaigns allowed Silver Star Brands to increase revenue while reducing marketing costs.
The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.
Marketers are heating up engagement by steeping customers in an abundance of valuable content.
Marketers need to think differently--not jump on the industry bandwagon--to succeed in today's highly disrupted business world.
Email may be mature, but it's time for it to be more cougar than matron.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...