Does the idea of dining with an overflowing table of persnickety dinner guests stress you out? Don't fret; apply these marketing best practices instead.
Don't forsake one channel for another. Customers are shopping across mobile, online, and in-store.
A ranking of today's most agile brands provides a performance benchmark for marketers looking to outflex the competition.
Even award-winning marketers need inspiration. Here, the Direct Marketing News 2015 40 Under 40 winners reveal who influenced their career.
Because digital isn't complicated enough.
Customers expect personalization. Here's how DonorsChoose.org aces its email and online experiences.
The concept of the boss fight is one of the many things marketing and video games have in common.
Last night I took home a Silver Apple lifetime achievement award in marketing.
Constantly trying to measure up to competitors? Here are my six suggestions for combating brand comparison within your industry.
DMN 40 Under 40 Award winners reveal their secret talents, hobbies, and dream jobs.
From Openworld 2015, the internal perspective and some customer views
The 113-year-old automotive luxury brand revs up its marketing strategy to compete in a modern market.
The 40 Under 40 honorees take risks and face challenges head on—no excuses, only determination.
Morgan Stanley CMO Mandell Crawley is on a mission to get his colleagues to view marketing as a commercial asset rather than as merely a creative asset.
Or, perhaps your company has a few skeletons in its closet that keep its marketing from achieving its full potential.
The one thing marketers can't afford to mess up in email campaigns are subject lines. Here's how JustAnswer ensures its emails get opened.
DMN 40 Under 40 Award winners reveal their favorite trends in contemporary marketing.
Marketing has evolved to the point that marketers shouldn't need convincing when it comes to the viability of these practices.
Analysts break down the ever-evolving role of text messages in users' everyday lives and, consequently, in marketing plans.
The founder of TOMS shares four lessons he's learned since founding the renowned shoe brand.
A once fringe culture has transitioned to complete mainstream prominence—and agile marketers are taking note.
HelloFlo's four tips for generating results on a shoestring budget.
How marketers can thrive in a world of connected devices and growing expectations.
How to apply neuroscience to your marketing and appeal to customers' subconscious mind.
In March IDG hired Josh London as the first-ever corporate chief marketing officer of IDG Communications.
Some quick info to keep you up-to-date, including the number of marketers who say their teams are understaffed.
The luxury vehicle manufacturer relies on data and innovation to drive consumers through the purchase funnel.
The days of FOMO as the reason for integrating mobile into the marketing mix are long gone. Today, it's do or die.
The 2015 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.
Understanding what drives share is the insight marketers need to determine how best to increase it.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...