Marketing Strategy

Content That Fits Your Marketing Strategy to a Tea [Infographic]

Content That Fits Your Marketing Strategy to a Tea [Infographic]

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Marketers are heating up engagement by steeping customers in an abundance of valuable content.

6 Keys to Innovation and Opportunity

6 Keys to Innovation and Opportunity

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Marketers need to think differently--not jump on the industry bandwagon--to succeed in today's highly disrupted business world.

It's Time to Shake Up Email Marketing

It's Time to Shake Up Email Marketing

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Email may be mature, but it's time for it to be more cougar than matron.

7 Infographics to Help Modernize Your Marketing Strategy

7 Infographics to Help Modernize Your Marketing Strategy

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Our in-house infographics helped me better understand the turning tide in marketing. Maybe they'll help you too.

Disrupt Your Business—Before Your Competitors Do

Disrupt Your Business—Before Your Competitors Do

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It's time for marketers to think more like scientists, and evolve and adapt through experimentation.

11 Marketing Campaigns That Will Inspire You

11 Marketing Campaigns That Will Inspire You

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Here's a catalogue of several recent campaigns sure to spark innovation, creativity, and results.

Digital Is a Marketer's Wonderland [Infographic]

Digital Is a Marketer's Wonderland [Infographic]

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Are you late to the digital party?

5 Ways to Deflate Your Marketing Strategy

5 Ways to Deflate Your Marketing Strategy

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Clearly, having a siloed organization didn't work for the New England Patriots.

18 Chief Marketers Who Put the "Excel" in Excellent

18 Chief Marketers Who Put the "Excel" in Excellent

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Direct Marketing News announces its 2015 Marketing Hall of Femme honorees.

It's Time for a Marketing Revolution

It's Time for a Marketing Revolution

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Netsuite CMO Fred Studer doesn't just want to reinvent the company's marketing; he wants to incite an uprising.

 Marketers' 2015 Priorities Revealed

Marketers' 2015 Priorities Revealed

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Salesforce.com's "State of Marketing" report surveyed B2B and B2C marketers around the globe on budgets, strategies, and metrics.

6 Marketing Lessons From the Packers-Cowboys Game

6 Marketing Lessons From the Packers-Cowboys Game

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Because who doesn't want to relive Sunday's madness all over again?

Marketing Needs More Polymaths

Marketing Needs More Polymaths

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Culture, community, and technology motivate consumers across the spectrum. So the more marketers know, the better their chances at relevancy.

YEAH! BURGER Bites Into Purpose Branding

YEAH! BURGER Bites Into Purpose Branding

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Marketers at the trendy burger franchise aren't just cooking up hamburgers, but selling an ethos.

100 (or so) Ways to Market Better Over the Next 365 Days

100 (or so) Ways to Market Better Over the Next 365 Days

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A compendium of advice for achieving marketing excellence in 2015.

Does Your Brand Engender Word of Mouth That's Complimentary or Cutting?

Does Your Brand Engender Word of Mouth That's Complimentary or Cutting?

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Customers can be a powerful source of marketing for a brand—if they're inspired to use that power for good.

The End of Marketing as We Know It...Is Not Here

The End of Marketing as We Know It...Is Not Here

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The exaggerations in marketing are, well, overly exaggerated.

Marketing Do's and Don'ts for 2015

Marketing Do's and Don'ts for 2015

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Here, marketing forecasts, predictions, and recommendations from nearly 100 analysts, pundits, and practitioners about what to expect in the New Year.

The Gift of Email Keeps on Giving

The Gift of Email Keeps on Giving

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Pour some eggnog, put your feet up, and catch up on some email marketing stats, facts, and insights that can inspire you for 2015.

What Marketing Approach Will Be Critical to Master in 2015?

What Marketing Approach Will Be Critical to Master in 2015?

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Experts recommend where marketers should focus their learning next year—everything from mobile to predictive analytics and from integration to partnership make the list.

The 2015 Marketing Wish List

The 2015 Marketing Wish List

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From content to cross-channel marketing, five skilled marketers share what they hope to see more—and less—of in 2015.

Gratitude: Business Strategy or Common Courtesy?

Gratitude: Business Strategy or Common Courtesy?

Marketers have to mind more than just their P's and Q's.

What One Change Should Marketers Make in 2015?

What One Change Should Marketers Make in 2015?

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Marketing experts share their advice on what marketers can do differently to improve their performance next year.

Email Is Still Most Marketers' Favorite

Email Is Still Most Marketers' Favorite

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More than 60% of surveyed executives cite email marketing as their leading producer of ROI.

609,000 Reasons to Rethink Marketing

609,000 Reasons to Rethink Marketing

Hydration brand CamelBak relies on advocates to energize customers.

What Change in Customer Behavior Will Impact Marketing Most in 2015?

What Change in Customer Behavior Will Impact Marketing Most in 2015?

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15 marketing pundits predict what's next from today's capricious customers—and how marketers should shift in response [eBook]

Is Your Marketing View Too Narrow?

Is Your Marketing View Too Narrow?

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Step back and take in the whole scene instead of seeing just one tree in a forest of opportunity.

Why Xerox's Content Marketing Is Worth Copying

Why Xerox's Content Marketing Is Worth Copying

4 elements that the business service provider focuses on to grow its digital magazine

Marketing Strategy Woes

Marketing Strategy Woes

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Budgets are thin but technology is plentiful. It's enough to drive a marketer crazy.

7 Mobile Musts From Time Warner Cable and Wells Fargo

7 Mobile Musts From Time Warner Cable and Wells Fargo

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Mobile should be part of your overall strategy, not just a series of disconnected campaigns.

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