Marketing Strategy

eTail Blog Insights: 6 Ways Content Marketing Goes Wrong

eTail Blog Insights: 6 Ways Content Marketing Goes Wrong

Why your content isn't working...and how to make it better

MTPS 2014: Video Edition

MTPS 2014: Video Edition

The entire 2014 Marketing&Tech Partnership is now available to view, session by session, on demand.

Don't Get Off the Ride

Don't Get Off the Ride

Too often we move on to the next lead generation campaign before the previous one has realized its full potential. Here's why that's a bad idea.

Too Much Information: Answers

Too Much Information: Answers

A sales VP shared a competitor's confidential pricing and marketing information with the sales team. Not good. See how our readers would deal.

The Payoff of Website Personalization

The Payoff of Website Personalization

By

Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.

To Measure Success Is to First Define It

To Measure Success Is to First Define It

Marketing success needs to be defined, specified, agreed upon, and then made highly visible.

Measuring Marketing Success in Dollars Is the Ultimate Win

Measuring Marketing Success in Dollars Is the Ultimate Win

There are more marketing metrics than ever. Unfortunately, not all companies are focusing on the ones that matter most.

Short-Term Gains, Long-Term Wins

Short-Term Gains, Long-Term Wins

What are the most compelling ways to measure marketing success?

How to Rock the Data That You Have

How to Rock the Data That You Have

By

Four data experts break down the do's and don'ts of how marketers can make the most of the data that's served to them directly.

Marrying Art and Science In Marketing

Marrying Art and Science In Marketing

In the words of Capital One CMO Peter Horst, when you're doing it right, the combination of marketing art and science is " almost like unclogging a pipe."

How to drive adoption of new marketing technologies

How to drive adoption of new marketing technologies

The American Red Cross's VP of customer experience and CRM talks customer engagement tools and strategies.

New Dimensions in Customer Analytics

New Dimensions in Customer Analytics

Marketers at Expedia's Egencia, FreshDirect, and MasterCard explain what it takes to adopt today's more customer-centric analytics.

Marketing Challenge: Clicks at Any Cost

Marketing Challenge: Clicks at Any Cost

By

Your email director is a spray-and-pray kind of guy. As the new marketing VP, how would you deal? Read the full story and email your answer to ginger.conlon@dmnews.com by April 25 for the chance to win $100.

Remind Me Again, What Are We Automating?

Remind Me Again, What Are We Automating?

Marketers be warned: Don't invest in technology without a solid strategy in place first.

What Richard Sherman Can Teach Us About Brand Marketing

What Richard Sherman Can Teach Us About Brand Marketing

By

See how the Seattle Seahawks cornerback recovered his brand after a controversial interview caused a social media whirlwind.

Making Social Pay Off

Making Social Pay Off

By

How BET Networks, Conde Nast, Guess, and MGM Resorts leverage social to meet their business KPIs.

Six Metrics that Matter for Modern Marketers

Six Metrics that Matter for Modern Marketers

By

SAS marketing chief Jim Davis identifies six ways marketers can stay in tune with current customer needs.

How Marketers Can Reinvent Their Corporate and Personal Brands

How Marketers Can Reinvent Their Corporate and Personal Brands

By

Evolving a marketing department requires individual and corporate changes.

Facebook: "We Need New Measurement for a New Era"

Facebook: "We Need New Measurement for a New Era"

By

Mobile's mad global growth surprised even Facebook, the company's VP of marketing solutions tells ARF conference attendees.

Why Content Marketing Fails

Why Content Marketing Fails

While content is an essential part of any comprehensive marketing strategy, it's not a magic bullet—nor will it solve all of your marketing woes.

Why it Pays to Pay it Forward

Why it Pays to Pay it Forward

By

The Direct Marketing News Hall of Femme keynote discusses the power of being kind to others.

18 Leaders Who Put the Femme in Phenomenal

18 Leaders Who Put the Femme in Phenomenal

By

Risk takers. Storytellers. Leaders. Direct Marketing News announces its 2014 Marketing Hall of Femme honorees.

Meet Frances Allen, EVP, Chief Brand Officer, Denny's Corp.

Meet Frances Allen, EVP, Chief Brand Officer, Denny's Corp.

By

When 2014 Marketing Hall of Femme honoree Frances Allen took the marketing reins at Denny's in 2010, she had her work cut out for her.

Meet Amy Bohutinsky, CMO, Zillow

Meet Amy Bohutinsky, CMO, Zillow

By

Amy Bohutinsky embraces challenges head-on. That's why the Zillow CMO is a 2014 Marketing Hall of Femme honoree.

Meet Kathy Button Bell, VP, CMO, Emerson Electric

Meet Kathy Button Bell, VP, CMO, Emerson Electric

By

For Kathy Button Bell, marketing is constantly in "beta." Experimentation is in her blood. She's a 2014 Marketing Hall of Femme honoree for a reason.

Meet Leilani M. Brown, CMO, Starr Companies

Meet Leilani M. Brown, CMO, Starr Companies

By

For 2014 Marketing Hall of Femme honoree Leilani Brown, it's all about having simple, clear goals for your brand and your company.

Meet Susan Cohig, SVP of Integrated Marketing, National Hockey League

Meet Susan Cohig, SVP of Integrated Marketing, National Hockey League

By

Not only is 2014 Marketing Hall of Femme honoree Susan Cohig instrumental in promoting the NHL's women's hockey initiative, but she's also elevated the entire brand.

Meet Dorothy Dowling, SVP, Marketing and Sales, Best Western International

Meet Dorothy Dowling, SVP, Marketing and Sales, Best Western International

By

No matter where Dorothy Downling goes, the 2014 Marketing Hall of Femme honoree works to build solutions designed to benefit all of Best Western's customers.

Meet Peggy Dyer, CMO, American Red Cross

Meet Peggy Dyer, CMO, American Red Cross

By

Like the American Red Cross, 2014 Marketing Hall of Femme honoree Peggy Dyer knows how to support those in need—especially within her organization.

Meet Jamie Haenggi, CMO and Customer Experience Officer, Protection 1

Meet Jamie Haenggi, CMO and Customer Experience Officer, Protection 1

By

Jamie Haenggi didn't always envision a career in marketing. Now's she CMO of Protection 1 and a 2014 Marketing Hall of Femme honoree.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.