Marketing Strategy

How the Google AdWords Changes Will Affect Marketers

How the Google AdWords Changes Will Affect Marketers

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DMN spoke with Kyle Christensen of Invoca, a call intelligence company, to make sense of the changes

Does Non-TV Super Bowl Marketing Make Sense?

Does Non-TV Super Bowl Marketing Make Sense?

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Marketers spend billions on TV ads during the big game, but for those who can't, social can be an effective alternative.

Temptu Harnesses the Beauty of UGC

Temptu Harnesses the Beauty of UGC

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User generated content can do much more than augment a brand's content marketing

Lack of Digital TV Stream Ads Reveals Marketing Blind Spot

Lack of Digital TV Stream Ads Reveals Marketing Blind Spot

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ESPN digital TV stream of college football championship had more logo than logic

Blinds.com's Referral Program Opens a Window of Opportunity

Blinds.com's Referral Program Opens a Window of Opportunity

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The online window covering company introduces a program that refers prospects to people, not just a brand.

Cross-Border Marketing Approach More Effective for Tech Marketers

Cross-Border Marketing Approach More Effective for Tech Marketers

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Report reveals cross-border marketing is best for technology marketers

Dstillery's Perlich Finds Skepticism Key for Any Data Scientist

Dstillery's Perlich Finds Skepticism Key for Any Data Scientist

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A conversation with her father paved that way for a future in data science

A.I. Informs Personalization for Starbucks

A.I. Informs Personalization for Starbucks

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Starbucks understands the perks of personalized marketing

IMAX's Social Strategy: How To Drive Fans to the Silver Screen with the 4-Inch Screen

IMAX's Social Strategy: How To Drive Fans to the Silver Screen with the 4-Inch Screen

IMAX's executive director of digital marketing shares four social strategies every marketer should keep in mind.

U.S. Army Launches Ad Agency Review

U.S. Army Launches Ad Agency Review

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The U.S. Army aims to dictate an effort to "establish a new brand"

The Best of DMN's Meet the Marketer

The Best of DMN's Meet the Marketer

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A series of profiles of top marketers at leading marketing tech companies.

New Xbox Campaign Bridges Content Marketing and Personalization

New Xbox Campaign Bridges Content Marketing and Personalization

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What do you do with all of that customer data? Microsoft uses it to tell customers about themselves

Clicks to Bricks: Why Online Retailers are Opening Physical Stores

Clicks to Bricks: Why Online Retailers are Opening Physical Stores

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Why are online retailers opening brick-and-mortar locations?

The 10 Best DMN Podcasts of 2016

The 10 Best DMN Podcasts of 2016

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We spoke to a lot of marketers last year. Here are some of our favorite conversations from those sessions.

Internet Shutdowns Threaten International Marketing

Internet Shutdowns Threaten International Marketing

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Governments abroad shut down the Internet 50 times in 2016, calling into question the possibility of wasted ad dollars.

The Home Assistant Arms Race Heats Up

The Home Assistant Arms Race Heats Up

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It's safe to assume we'll be hearing a lot about Alexa and its ilk in 2017.

Top 10 DMN Case Studies of 2016

Top 10 DMN Case Studies of 2016

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From Hilton Hotels to 7-Eleven, here are some of our most interesting case studies of last year.

Most Jobs Will Be Replaced By Technology Soon, But Not This One

Most Jobs Will Be Replaced By Technology Soon, But Not This One

Is there any task left that requires a human touch?

DMN's 12 Most Popular Articles This Year

DMN's 12 Most Popular Articles This Year

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On our best and brightest

Buzz or Bust: The Internet of Things (and More)?

Buzz or Bust: The Internet of Things (and More)?

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This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part three

IoT Seemed Less Exciting in 2016

IoT Seemed Less Exciting in 2016

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Perhaps marketers were more focused on new trends like AI and VR.

Marketing Resolutions for 2017

Marketing Resolutions for 2017

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The best way to predict the future is to create it

Buzz or Bust: Account Based Marketing?

Buzz or Bust: Account Based Marketing?

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This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part two

Five Marketing Campaigns That Defined 2016

Five Marketing Campaigns That Defined 2016

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The year provided some unforgettable campaigns and iconic images

The Robots Took Over in 2016

The Robots Took Over in 2016

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A look back at the evolution of the conversation around, and application of, AI in marketing throughout 2016.

Buzz or Bust: Artificial Intelligence?

Buzz or Bust: Artificial Intelligence?

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This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016

Ad Blocking is the Best Thing to Ever Happen to Marketing

Ad Blocking is the Best Thing to Ever Happen to Marketing

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People hating and avoiding ads isn't new, but marketers caring about it is.

Marketing Tech Unicorns in 2017's IPO Pipeline

Marketing Tech Unicorns in 2017's IPO Pipeline

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Which are the highest-valued and "highest-flying" marketing tech companies?

How Brands Should Express Themselves on Social

How Brands Should Express Themselves on Social

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When is "Hey customers, we care!" appropriate?

Fixing the Fractured Funnel

Fixing the Fractured Funnel

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The linear path customers once took to purchase has twisted and coiled into a web with multiple touch points. AI can help.

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