Marketing Strategy

The Ever-Changing Role of the Chief Marketer

The Ever-Changing Role of the Chief Marketer

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Award-winning marketing leaders discuss what new responsibilities they took on in the past year and why it's important.

Whirlpool Taps Into People-Powered Marketing

Whirlpool Taps Into People-Powered Marketing

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In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.

Marketing Strategy for the 2015 Customer

Marketing Strategy for the 2015 Customer

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The tricky part of marketing strategy is finding the perfect balance between company needs and customer wants.

Test Drives Aren't Just for Cars

Test Drives Aren't Just for Cars

Sigma Corporation of America's focused its bold "try-before-you-buy" campaign to capture the attention of experienced photographers unfamiliar with the brand.

Goldstar Taps Altruism to Double Its Referral Revenue

Goldstar Taps Altruism to Double Its Referral Revenue

The daily deal site's word-of-mouth strategy helps boost its high-value membership.

Marketing Is Changing. Are You Keeping Up?

Marketing Is Changing. Are You Keeping Up?

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Avanade's CMO asks and answers questions troubling many marketing leaders today.

WPP's Sir Martin Sorrell Is Worried About Marketing

WPP's Sir Martin Sorrell Is Worried About Marketing

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Marketers need to deliver measurable results that show the value of marketing.

Don't Let Digital Give You a False Sense of Precision

Don't Let Digital Give You a False Sense of Precision

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Consumers make irrational purchase decisions; help them choose you.

Digital's Fine Line Between Creepy and Cool

Digital's Fine Line Between Creepy and Cool

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"Cool" features lead shoppers to relevant products, while "creepy" ones identify, track, and target consumers.

Marketing in the Era of Hyperadoption

Marketing in the Era of Hyperadoption

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Forrester's James McQuivey examines the benefits and challenges of consumers' never-ending lust for "new."

National Small Business Week Makes a Splash on Social

National Small Business Week Makes a Splash on Social

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Brand marketers, business owners, and supporters take to social media to celebrate small business innovation.

Live, From Chicago and Boston! It's the Greater Fort Lauderdale Conventions & Visitors Bureau...

Live, From Chicago and Boston! It's the Greater Fort Lauderdale Conventions & Visitors Bureau...

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How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.

Rising Stars Dish on What's New and Next in Marketing

Rising Stars Dish on What's New and Next in Marketing

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Winners of the 2015 Marketing EDGE Rising Star awards expound on the challenges of modern marketing, and what it takes to succeed.

The 4 R's of Marketing

The 4 R's of Marketing

Personalization redefined.

At Nutrisystem Healthy Marketing Is an Ongoing Endeavor

At Nutrisystem Healthy Marketing Is an Ongoing Endeavor

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Nutrisystem EVP and CMO Keira Krausz speaks candidly about her personal relationship with the brand and why she's passionate about the business.

Marketers Aren't Taking Advantage of Account-Based Marketing—Yet

Marketers Aren't Taking Advantage of Account-Based Marketing—Yet

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More than 90% of marketers say that account-based marketing is valuable, but few actually implement it.

Marketers Share Their Social Side at the 2015 Marketing Hall of Femme

Marketers Share Their Social Side at the 2015 Marketing Hall of Femme

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Guests of the Direct Marketing News 2015 MHoF had much to say about what inspired them most during the poignant awards ceremony.

Savoring Geotargeting's Effects

Savoring Geotargeting's Effects

Traditions 118 restaurant enjoys an 18% conversion with local display offers.

Illuminating Marketing Lessons From Obscure Sources

Illuminating Marketing Lessons From Obscure Sources

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What do cheese, comics, music, and sports have in common? Tons of marketing insight, apparently.

18 Chief Marketers Who Put the "Excel" in Excellent

18 Chief Marketers Who Put the "Excel" in Excellent

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Real Leading Ladies don't walk red carpets. They make strides in their industry.

5 Things Marketers Can Learn from Tim Tebow

5 Things Marketers Can Learn from Tim Tebow

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The Philadelphia Eagles quarterback knows a thing or two about staying relevant and proving one's worth.

Campaign US Appoints Douglas Quenqua Editor-in-Chief

Campaign US Appoints Douglas Quenqua Editor-in-Chief

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The creativity-obsessed advertising and marketing industry publication makes a big splash with its hire of the highly regarded journalist.

Superlative Marketing Lessons From 10 Notable Brands

Superlative Marketing Lessons From 10 Notable Brands

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What do Coca-Cola, Petco, and Verizon have in common? Not-so-secret success strategies that marketers from any brand can learn from.

Springing Into Account-Based Marketing

Springing Into Account-Based Marketing

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LeanData releases updates to its suite, and voices a call-to-action for B2B marketers.

Don't Know Your Customers Too Well

Don't Know Your Customers Too Well

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Relying too much on empathy-driven instincts and too little on objective research can lead to poor assumptions instead of wise marketing decisions.

Customer-Centric Marketing Is Profitable Marketing

Customer-Centric Marketing Is Profitable Marketing

Prioritizing customers over campaigns allowed Silver Star Brands to increase revenue while reducing marketing costs.

Petco Aims to Be Top Dog

Petco Aims to Be Top Dog

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The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.

Content That Fits Your Marketing Strategy to a Tea [Infographic]

Content That Fits Your Marketing Strategy to a Tea [Infographic]

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Marketers are heating up engagement by steeping customers in an abundance of valuable content.

6 Keys to Innovation and Opportunity

6 Keys to Innovation and Opportunity

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Marketers need to think differently--not jump on the industry bandwagon--to succeed in today's highly disrupted business world.

It's Time to Shake Up Email Marketing

It's Time to Shake Up Email Marketing

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Email may be mature, but it's time for it to be more cougar than matron.

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