DMN spoke with Kyle Christensen of Invoca, a call intelligence company, to make sense of the changes
Marketers spend billions on TV ads during the big game, but for those who can't, social can be an effective alternative.
User generated content can do much more than augment a brand's content marketing
ESPN digital TV stream of college football championship had more logo than logic
The online window covering company introduces a program that refers prospects to people, not just a brand.
Report reveals cross-border marketing is best for technology marketers
A conversation with her father paved that way for a future in data science
Starbucks understands the perks of personalized marketing
IMAX's executive director of digital marketing shares four social strategies every marketer should keep in mind.
The U.S. Army aims to dictate an effort to "establish a new brand"
A series of profiles of top marketers at leading marketing tech companies.
What do you do with all of that customer data? Microsoft uses it to tell customers about themselves
Why are online retailers opening brick-and-mortar locations?
We spoke to a lot of marketers last year. Here are some of our favorite conversations from those sessions.
Governments abroad shut down the Internet 50 times in 2016, calling into question the possibility of wasted ad dollars.
It's safe to assume we'll be hearing a lot about Alexa and its ilk in 2017.
From Hilton Hotels to 7-Eleven, here are some of our most interesting case studies of last year.
Is there any task left that requires a human touch?
On our best and brightest
This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part three
Perhaps marketers were more focused on new trends like AI and VR.
The best way to predict the future is to create it
This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part two
The year provided some unforgettable campaigns and iconic images
A look back at the evolution of the conversation around, and application of, AI in marketing throughout 2016.
This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016
People hating and avoiding ads isn't new, but marketers caring about it is.
Which are the highest-valued and "highest-flying" marketing tech companies?
When is "Hey customers, we care!" appropriate?
The linear path customers once took to purchase has twisted and coiled into a web with multiple touch points. AI can help.
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