A once fringe culture has transitioned to complete mainstream prominence—and agile marketers are taking note.
HelloFlo's four tips for generating results on a shoestring budget.
How marketers can thrive in a world of connected devices and growing expectations.
How to apply neuroscience to your marketing and appeal to customers' subconscious mind.
The days of FOMO as the reason for integrating mobile into the marketing mix are long gone. Today, it's do or die.
Understanding what drives share is the insight marketers need to determine how best to increase it.
DMN announces the winners of its 2015 40 Under 40 Awards—top young marketers charging ahead to innovate in an industry rife with change.
That Cat in the Hat and mouse with the cookie can teach marketers a thing or two.
Brands that are digital humanists will get further with customers than those who are digital machinists.
The more marketing changes, the more it stays true to its roots.
Content, performance, and security—these are three areas an entire organization needs to home in on. Here's what brands can do if they're not.
Four tips on how to grow a brand that everyone already knows and loves.
When does marketing pay off most? When it's all about the customer.
Is it even possible to be a marketer today without being exhausted all the time?
More than half of them say they're overworked and that they have a hard time proving their worth at the office.
Three ways to build a brand that can last through the ages.
The first family failed at the box office for the third time, an outcome great marketing could have probably avoided.
A breakdown of why marketing should be included in the go-to-market planning process from the get-go.
Be different, be nimble, and be articulate with your brand proposition.
Silver Star Brands' Kathy Hecht chooses her words carefully—she'd much rather do marketing than talk about it.
John Sisson's passion for understanding customers, combined with his expertise in digital marketing, is the recipe for his success.
DMA's Paul McDonnough and his team are well-prepared for any event-related eventuality, which is why he exudes a relaxing vibe.
Drizly's team relies on data to bring the traditional liquor store to the digital age.
The CTO and cofounder of ion interactive details his daily routine in this interactive infographic.
We reveal how marketing leaders from eight organizations set their schedules for success.
Millennials may be too diverse to define universally, but there are ways marketers can resonate with them.
These days, 70% of stay-at-home dads do so by choice.
With the announcement of our 2015 40 Under 40 nominees, we're looking back at what made past winners exemplary, and so very interesting.
DMN announces the winners of its 2015 40 Under 40 Awards—top young marketers taking the industry by storm.
With gaming now mainstream, there are a few general insights marketers need to know before courting the elusive millennial gamer.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...