As exciting as it is, marketers should probably give VR some space before charging forth.
Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.
What every marketer and PR pro should know about the Federal Trade Commission's Lord & Taylor case.
Marketing leaders discuss the importance of collaboration instead of competition among female colleagues.
Advice for achieving and maintaining customer centricity at a time when customers expect nothing less.
The discipline is projected to mature into a rich blend of social media and mobile engagement.
The Cystic Fibrosis Foundation enlivened its mission and messaging to connect with constituents through digital, social, campaigns, and community.
Two standout marketers discuss the keys to leadership in today's fluid business environment.
The CMO plans to end her 32-year company tenure in mid-May.
Women are taking over top marketing positions, but still encounter gender bias.
Award-winning CMOs offer sage advice on becoming a chief marketer who's able to excel in today's marketing landscape.
What makes marketing executives shine? Veteran chief marketers speaking at DMN's 2016 Marketing Hall of Femme Leadership Summit & Awards agree that passion, fearlessness, and collaboration are essential to marketers' success.
Direct Marketing News honors women in marketing and shares their insights not just at our annual Marketing Hall of Femme, but all year round. Here, a collection of advice from 20 top female marketing leaders.
Five ways to win over customers from the dairy state and beyond.
Deloitte CMO Diana O'Brien explains why marketing's transformation means the entire organization needs to be empowered to shape the client experience.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.