Marketing leaders from NPR, Ogilvy, and Ikea share their stories in our Marketing Hall of Femme: In Focus video series.
There's always a silver lining to any marketing mistake
Thinking of diving into video production in house? Here are some steps to take to ensure good quality, and a smooth editing process.
We reviewed the social, email, and web components of the famous company's marketing.
What are the production, project, and time management tools you can't live without?
Good games come out every year. Few command popular culture to the degree that Blizzard's latest has.
The headlines won't stop. AI is officially a mainstream discussion.
Recent efforts to officiate the network are making it an even more attractive destination for marketers.
In Focus: Marketing Hall of Femme honoree Leontyne Greene-Sykes, Ikea U.S.'s former chief marketer, discusses keys to success for female marketers, and misconceptions about marketing.
Technology can take a marketing strategy only so far. Here are some crucial steps to keep up with consumer expectations and the changing tech landscape.
A rundown of what they are, why they matter, and how to build them.
Suggestions for better leveraging the device and strengthening your messaging.
The qualifications, skills, and behaviors the marketers of the future need.
Vincent Ircandia, SVP of business operations for the Portland Trail Blazers, reveals why marketers need to expand their skillsets to meet consumer expectations.
Eight ways actor and musician Will Smith markets himself and connects with audiences of all ages.
Grubhub's CMO reveals how the food ordering brand engages diners before, during, and after they purchase.
Bringing the Cirque du Soleil story to life requires both the emotional and the ultitarian
As marketing agencies, consultancies, and technology vendors enter each other's arenas, finding the right partners has become infinitely more complex. Here's how marketers can select providers that play to their strengths.
Automated marketing is like a gifted adolescent: The long-term outlook is rosy, while the short term is troublesome.
CMO Confidential with Bob Strohrer
The best ways to join in on the holiday celebrating the mothers in our lives
As exciting as it is, marketers should probably give VR some space before charging forth.
Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.
What every marketer and PR pro should know about the Federal Trade Commission's Lord & Taylor case.
Marketing leaders discuss the importance of collaboration instead of competition among female colleagues.
Advice for achieving and maintaining customer centricity at a time when customers expect nothing less.
The discipline is projected to mature into a rich blend of social media and mobile engagement.
The Cystic Fibrosis Foundation enlivened its mission and messaging to connect with constituents through digital, social, campaigns, and community.
Two standout marketers discuss the keys to leadership in today's fluid business environment.
The CMO plans to end her 32-year company tenure in mid-May.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.