Marketing Strategy

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?

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Dove, Brawny, and Bud Light have all seen great success from their pro-female campaigns. In this article, DMN takes a closer look at whether these brands actually live by their female empowerment messages or whether they're just marketing them to make a sale

Forceful Versus Fragile: Why Women Walk a Corporate Tightrope

Forceful Versus Fragile: Why Women Walk a Corporate Tightrope

Female representation in the executive suite is on the rise, but women still face unique challenges. Unlike their male counterparts, women have to play every role in the workplace — except themselves.

DMN's 2017 Marketing Hall of Femme

DMN's 2017 Marketing Hall of Femme

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The 15 women in this elite group of senior marketers are at the top of their marketing game.

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

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Tara-Nicholle Nelson discusses how brands can thrive by building loyalty, not to products, but to the ways they enrich their customers' lives

DMN's 2017 Women to Watch

DMN's 2017 Women to Watch

Keep your eye on these 20 rising stars.

Why Google's Second Shot at Programmatic TV Buying Will Work

Why Google's Second Shot at Programmatic TV Buying Will Work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

How Data Catapulted the Personalized Children's Book

How Data Catapulted the Personalized Children's Book

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Lost My Name developed a unique brand out of unique literary experiences

The Monday Stack: Ads, AdTech and Addressable TV

The Monday Stack: Ads, AdTech and Addressable TV

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Our weekly column about marketing tech and ops

How Collaborative Data Helps Marketers Read the Clouds

How Collaborative Data Helps Marketers Read the Clouds

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The Weather Company and LiveRamp collaborate for a first of its kind data integration

Repeat Message as Needed

Repeat Message as Needed

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A deep dive into the key topic of cadence

DMN's 2017 Agency Snapshot

DMN's 2017 Agency Snapshot

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Discussing the evolution of direct with some of the industry's leading agencies

The Monday Stack: Heard of CCM?

The Monday Stack: Heard of CCM?

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Our weekly column about marketing tech and ops

3 Things Marketers Should Look for in a Brand Partner

3 Things Marketers Should Look for in a Brand Partner

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Two West Elm directors reveal what they look for in choosing a brand partner and share examples of successful collaborations.

What Prevents Women from Breaking into the "She-Suite"?

What Prevents Women from Breaking into the "She-Suite"?

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A panel featuring Arianna Huffington, YouTube's Susan Wojcicki, and others shared what they think inhibit women from securing leadership positions

How Deep Learning Will Disrupt Marketing

How Deep Learning Will Disrupt Marketing

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If brands and marketers want to get the right message to the right customer at the right time, they need to prepare

How to Use ABM for Customer Acquisition

How to Use ABM for Customer Acquisition

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Patient investment in strategic ABM makes sense when you're hunting the big "whale account"

In a World of Media Bias, The Wall Street Journal Seeks Objectivity

In a World of Media Bias, The Wall Street Journal Seeks Objectivity

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The Wall Street Journal's VP of marketing and sales explained how the brand found its positioning during the 2016 presidential election

Methods to Avoid Ad Placement Issues

Methods to Avoid Ad Placement Issues

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Marketing leaders break down the best ways to approach ad placement

The Debate Over Data Will Never End

The Debate Over Data Will Never End

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Consumers are worried demands will grow, brands are worried it will be taken away

3 Rules for Marketing in Trump's America

3 Rules for Marketing in Trump's America

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The former CMO of The Hershey Company shared his guidelines for marketing during the Trump presidency

Grocery Industry Ripe for Digital Transformation

Grocery Industry Ripe for Digital Transformation

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Grocery shopping habits are shifting and marketers will need to adapt

The Changing Face of Agencies

The Changing Face of Agencies

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Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation

How Digital Agencies Find (and Keep) Clients

How Digital Agencies Find (and Keep) Clients

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Finding clients worth keeping, and keeping the clients you find

The Monday Stack: Art and Data

The Monday Stack: Art and Data

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Our weekly column about marketing tech and ops

Advance Auto Parts Revs Up Engagement With Castrol Campaign

Advance Auto Parts Revs Up Engagement With Castrol Campaign

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How the auto parts company engaged consumers with an ad series

Why Email is the Common Denominator for Zillow Brands

Why Email is the Common Denominator for Zillow Brands

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Upon acquisition, Zillow found many of its sub-brands were using the same email provider.

5 Reasons ABM is Key to B2B Success

5 Reasons ABM is Key to B2B Success

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More and more companies are producing successful results from ABM practices

What Apple's AR Venture Means for Marketers

What Apple's AR Venture Means for Marketers

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Does Apple's pivot to AR make it the next big thing?

One on one: Artfinder on Personalizing Art Tastes

One on one: Artfinder on Personalizing Art Tastes

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Jonas Almgren describes how his company is bringing machine learning to the world of art.

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