Marketing think tanks are not one-size-fits-all. Companies need to scrutinize and plan before deciding what they want in a lab, says a new report from Forrester.
Dangerfield has been through it all. Here's what she hopes Dell will achieve in the future and how she plans to help take the company there.
Month 12: Be wherever customers are when they begin their buying journey.
Direct marketers are known for their ability to fine to specific targets, but sometimes it's important to step back to see the broader view.
There's pressure for lift, ROI, hits, likes, shares, and a thousand other KPIs. But I like to think we can work hard and take marketing seriously but have fun at the same time.
CMOs often find themselves stuck between a rock and a hard place, or in this case a Director and the CEO. Read this month's Marketing Challenge scenario and tell us what you would do to solve the CMO's dilemma. Answers due to firstname.lastname@example.org by Friday, November 29.
With these 6 tips, even the undead can succeed at email marketing.
There are numerous steps associated with the conception, strategy, creation, execution, and confirmation of a sound media plan.
Adometry CMO Casey Carey discusses how cross-channel attribution is changing.
Rising above all the marketing noise takes innovation that created customer engagement.
Over the past year programmatic marketing has emerged as a critical marketing technique—and a key discussion topic—for marketers and media executives in the digital display space.
Far too many marketers rush in to the Next Thing, like QR codes, before thinking about the outcomes, says Scott Stratten.
By placing the human element as a top priority for every IT project you approach, your boutique firm can win big in the face of larger competitors.
Yes Agency Services Managing Director Mike Penney talks technology and shares tips for getting actionable with your data.
The CMO role is becoming more complicated as customer expectations rise and marketing technologies proliferate.
How social data analysts find and create opportunities from context.
Cape Cod in the summer—home of the ocean, seafood, sand, relaxation, and lessons on behavioral science.
Brands that lack a mobile email strategy are already behind the curve. Here's how to get started and get ahead.
As email marketing matures, marketers must ensure that they don't get complacent or overly confident with their strategy or execution.
As effective as email marketing may be, it's all too often misunderstood or underutilized. But it does have to provide value to customers to stand out.
The 2013 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.
Month 10: Take time for reflection on what works—and what hasn't—and change accordingly.
You know a colleague is applying for a job with your direct competitor. Do you share the knowledge or do you stay mum? See what our readers had to say.
Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.
The bickering between marketing and sales is getting out of hand. Read this month's Marketing Challenge scenario and tell us what you would do to solve the SVP of sales and marketing's dilemma.
When website visitors use site search, they're telling you in their own words what they want. That's powerful information for your marketing campaigns.
The tentacles of customer experience extend to marketing and sales in ways that unite them.
How to bring out the marketing chief in every member of your team.
5 ways to cure the ills of email click and conversion drop-offs due to consumers' smartphone adoption.
5 reasons preference management is good for compliance and marketing ROI.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.