As suitors continue to back away from a deal, we consider why a business should, or should not, acquire Twitter.
We're taking a look back at some of our standout retail related content from the last year.
How will Salesforce's Einstein offering need to change to meet the needs of customers?
Ten years ago, nobody thought of webinars as a data play: it's different now
Results from a study inspire the oral care brand to run a campaign that drives awareness, product trial, and sales.
Only the best fanboys and fangirls can join The Orchard
Linda Gharib recently joined information services and software leader Wolters Kluwer as director of marketing communications.
Rachel Phillips-Luther began her career at global PR agency FleishmanHillard.
The Chief Data Officer joins the dots between data management and marketing
The online jeweler uses content to inform consumers and show them why Blue Nile is a cut above the rest.
Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.
How one DMN staff member's sour experience with an Etsy vendor changed 180 degrees and what she learned from it.
The advertising solutions division of AARP launches a campaign to attract millennial marketers.
Recent data from Carat highlights which countries and channels are leading the global ad spend in 2016.
Mike Marcellin of Juniper Networks discusses the challenges and benefits of digital transformation
How Barnes & Noble College uses digital and in-store marketing to support college students throughout their academic career.
Beefing up its online inventory is a worthy effort, but might be counter-intuitive.
DMN's analysis of 30 randomly selected CMO profiles shows their most popular majors, average tenure, and more.
A new report suggests that alignment between sales and marketing functions is actually declining
Not only does DMN report on and write about marketing technology, we are also pitched technologies for our publishing business.
Oracle argues that marketing clouds are best understood as a set of foundational technologies which everyone needs
The personal lubricant brand develops a new strategy to better reach OBGYNs and consumers.
The Olympics is the breeding ground for the next and many famous pitchmen and women likely played their last games (Michael Phelps, Usain Bolt and Serena Williams) but a new crop of stars emerge.
Udayan Bose of SEM solutions provider NetElixir on challenges and opportunities in the search marketing space
The marketing opportunities in a celebrity eCommerce platform
Chris Golec of Demandbase explains the challenges of educating B2B marketers to understand and properly implement ABM
DMN Editors sound off on the items of the week that caught their respective eyes.
The comics publisher went decades without loyalty programs. What's changed to necessitate Marvel Insider?
We're not brand marketers, so we're giving away ideas for free
When a phenomenon like Pokémon Go enters the public consciousness, brands are never far behind.
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