Marketing Strategy

Virtual Reality is the Next Big Thing, So Brands Should Back Off

Virtual Reality is the Next Big Thing, So Brands Should Back Off

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As exciting as it is, marketers should probably give VR some space before charging forth.

10 Lessons from Dell's New Executive Director of Global CX

10 Lessons from Dell's New Executive Director of Global CX

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Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.

3 Takeaways from the FTC's First Deceptive Marketing Case Under New Native Ad Rules

3 Takeaways from the FTC's First Deceptive Marketing Case Under New Native Ad Rules

What every marketer and PR pro should know about the Federal Trade Commission's Lord & Taylor case.

Breaking the Cycle of Competition Among Women in Business

Breaking the Cycle of Competition Among Women in Business

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Marketing leaders discuss the importance of collaboration instead of competition among female colleagues.

Becoming a Customer-Obsessed Marketer

Becoming a Customer-Obsessed Marketer

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Advice for achieving and maintaining customer centricity at a time when customers expect nothing less.

Marketing Is Aging Like a Fine Wine [Infographic]

Marketing Is Aging Like a Fine Wine [Infographic]

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The discipline is projected to mature into a rich blend of social media and mobile engagement.

Diagnosing a New Strategy

Diagnosing a New Strategy

The Cystic Fibrosis Foundation enlivened its mission and messaging to connect with constituents through digital, social, campaigns, and community.

5 Ways to Be a Stronger Marketing Leader

5 Ways to Be a Stronger Marketing Leader

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Two standout marketers discuss the keys to leadership in today's fluid business environment.

Macy's Main Marketing Star Exits

Macy's Main Marketing Star Exits

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The CMO plans to end her 32-year company tenure in mid-May.

Female Marketers Under the Microscope

Female Marketers Under the Microscope

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Women are taking over top marketing positions, but still encounter gender bias.

Two Takes on What it Takes to Be CMO

Two Takes on What it Takes to Be CMO

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Award-winning CMOs offer sage advice on becoming a chief marketer who's able to excel in today's marketing landscape.

3 Musts for Marketing Leaders

3 Musts for Marketing Leaders

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What makes marketing executives shine? Veteran chief marketers speaking at DMN's 2016 Marketing Hall of Femme Leadership Summit & Awards agree that passion, fearlessness, and collaboration are essential to marketers' success.

We Learn From the Best (Marketers, That Is)

We Learn From the Best (Marketers, That Is)

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Direct Marketing News honors women in marketing and shares their insights not just at our annual Marketing Hall of Femme, but all year round. Here, a collection of advice from 20 top female marketing leaders.

Susan Vitale, CMO, iCIMS

Susan Vitale, CMO, iCIMS

How to Be a "Wisconsin Nice" Brand

How to Be a "Wisconsin Nice" Brand

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Five ways to win over customers from the dairy state and beyond.

Marketing, Redefined for Today's Reality

Marketing, Redefined for Today's Reality

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Deloitte CMO Diana O'Brien explains why marketing's transformation means the entire organization needs to be empowered to shape the client experience.

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