Marketing Strategy

The Monday Stack: Aprimo Stakes Out its Cloud

The Monday Stack: Aprimo Stakes Out its Cloud

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Our weekly column about marketing tech and ops

Marketing Experts-as-a-Service

Marketing Experts-as-a-Service

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Torchlite offers a way to bolster your marketing and ops team without actually recruiting staff

Bark Alert: This Doggie Daycare Startup Wants Millennials to Send Their Puppers to Pup Camp

Bark Alert: This Doggie Daycare Startup Wants Millennials to Send Their Puppers to Pup Camp

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Camp Bow Wow is using digital and mobile strategies to woo a new generation of dog owners.

The Wednesday Stack: Convergence Everywhere

The Wednesday Stack: Convergence Everywhere

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Our weekly column about marketing tech and ops

Live from  DMA &Then: Brent Bird of Workfront

Live from DMA &Then: Brent Bird of Workfront

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Brent Bird talks marketing workflow management and the state of work, now and future

The Monday Stack: Watson Ads and Future Proofing

The Monday Stack: Watson Ads and Future Proofing

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Our weekly column on marketing tech and ops

Inbound ABM is a Thing

Inbound ABM is a Thing

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ABM and inbound marketing are not necessarily at odds; indeed, they can be harnessed to work together

The Wednesday Stack: Workdays and Holidays

The Wednesday Stack: Workdays and Holidays

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Our weekly column on marketing tech and ops (now sometimes on a Wednesday!)

In Person Marketing Gets Connected: Part 3

In Person Marketing Gets Connected: Part 3

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How in-person and events marketing is being disrupted and transformed by data: the final part of a three-part series

How Analytics Helps Price Optimization Decisions

How Analytics Helps Price Optimization Decisions

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Business intelligence is helping to inform price optimization in retail and eCommerce

In Person Marketing Gets Connected: Part 2

In Person Marketing Gets Connected: Part 2

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How in-person and events marketing is being disrupted and transformed by data: the second part of a three-part series

In-Person Marketing Gets Connected: Part 1

In-Person Marketing Gets Connected: Part 1

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How in-person and events marketing is being disrupted and transformed by data: the first part of a three-part series

Keys to Optimizing ABM

Keys to Optimizing ABM

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ABM specialists reviewed the key elements of this increasingly adopted B2B strategy at a New York conference this week

The Monday Stack: All ABM, All the Time?

The Monday Stack: All ABM, All the Time?

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Our weekly column about marketing tech and ops

Mainstreaming Mixed Reality

Mainstreaming Mixed Reality

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Microsoft, Apple, and Google are bringing mixed reality within reach of consumers, and marketers

CMO Q&A: Penny Wilson, Hootsuite

CMO Q&A: Penny Wilson, Hootsuite

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Penny Wilson of Hootsuite identifies social as the key element in her marketing stack

CMO Q&A: Sara Spivey, Bazaarvoice

CMO Q&A: Sara Spivey, Bazaarvoice

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Sara Spivey, Bazaarvoice CMO, talks about the importance of measurement, and her belief in a "best-of-breed" marketing stack

CMO Q&A: Rachel Phillips-Luther, Jamba Juice

CMO Q&A: Rachel Phillips-Luther, Jamba Juice

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Here, the 2016 40 Under 40 winner reveals what she really thinks about data-driven marketing and what she considers her biggest industry challenge to be.

CMO Q&A: Curtis Tingle, Valassis

CMO Q&A: Curtis Tingle, Valassis

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Valassis CMO Curtis Tingle says data is like "oxygen" for today's marketer

CMO Q&A: Joanna O'Connell, MediaMath

CMO Q&A: Joanna O'Connell, MediaMath

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A 2017 Hall of Femme honoree, Joanna O'Connell talks about her route from marketer to CMO via an analyst role

CMO Q&A: Barbara Martin Coppola, Grubhub

CMO Q&A: Barbara Martin Coppola, Grubhub

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The 2017 Marketing Hall of Femme honoree describes her road to CMO and explains why people are the most important component of Grubhub's technology stack

CMO Q&A: Leah Pope, Datorama

CMO Q&A: Leah Pope, Datorama

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Leah Pope, CMO at Datorama, discusses the importance of a sales-oriented marketing team

CMO Q&A: Antonio Sciuto, Nestlé Waters

CMO Q&A: Antonio Sciuto, Nestlé Waters

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EVP Brands and CMO at Nestlé Waters, Antonio Sciuto, on how his move to marketing was driven by blurring lines between marketing and sales

CMO Q&A: Katie Bisbee, DonorsChoose.org

CMO Q&A: Katie Bisbee, DonorsChoose.org

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The 2016 Marketing Hall of Femme honoree shares her biggest marketing challenge and how she got started in the field.

CMO Q&A: Jamie Moldafsky, Wells Fargo

CMO Q&A: Jamie Moldafsky, Wells Fargo

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The 2016 Marketing Hall of Femme honoree shares what led her to a career in marketing and what she considers to be her biggest industry challenge

The Monday Stack: Personalization is Not Always Smart

The Monday Stack: Personalization is Not Always Smart

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Our weekly column about marketing tech and ops

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

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Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

One on One at eTail East: Jaysen Gillespie of Criteo

One on One at eTail East: Jaysen Gillespie of Criteo

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Breaking down what marketers do to cope with a post-last-click world

The Monday Stack: Points East

The Monday Stack: Points East

Our weekly column about marketing tech and ops

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

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The B2B buyer journey has changed, and brands need to react

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Relive the 2017 Marketing Hall of Femme

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