"I know what cats like. Some of my best friends are cats."
Diversity management isn't intuitive. It requires art, science, and a deep understanding of the history of bias, says Appirio's senior diversity and inclusion professional
Why algorithms won't help anyone spot fake news. Plus non-fake news about Cargo, PlaceIQ, Yotpo, and 6Sense
There's a reason big brands keep tripping over mines in the diversity minefield. They don't have diversity in the room and on the team
At the 2018 ABM Innovation Summit, Demandbase announced a deeper integration of Salesforce Pardot, and new world of ABM metrics
Insights from Emma and their customers on storytelling across marketing channels, from the Marketing United summit
Oracle's new data plays, plus Pega digging into GDPR, and a blockchain-for-social initiative from Grabbr
The nuts and bolts of being chief digital marketing officer for a global company, and a new, email deliverability solution from Return Path
Hootsuite's Penny Wilson on CX, plus an acquisition by Accenture Interactive, and a social analytics report from NetBase
Takeaways for brands from the Laura Ingraham storm, and Facebook's move against third-party data aggregators
Adobe's Wendy Steinle discusses research which shows real ROI on the experience business
Headline news from Adobe Summit, plus updates from Bazaarvoice and Innovid
Gartner's Martha Mathers on prospects for AI and marketing; March madness; Acquia talks eCommerce experience; and news from Aprimo, RedPoint Global, Barometrics, and Lexalytics
Live coverage of WeWork at Conductor's C3; ON24 product announcements; Movable Ink and Persado get together; Pega has a robot sales coach; and more
We have digital business cards, we have fashion sentiment, we have real-time complete identities. Who has the CX?
Connecting TV to digital, connecting cars to insurers, connecting social to reviews
If you thought agile was just for DevOps, CA Technologies would suggest you think again
Exclusive news from Adobe Analytics Cloud
Play the online retail game, get free wings for shredding your ex, face up to social media challenges, and raise a glass for Snapchat influencers
Our writer visited to Seattle to see for himself how the new no-check-out model will have a revolutionary impact on retail
How retail is dissolving the digital/physical frontier
In our podcast series featuring Hall of Femme honorees, we sat down with Samantha Skey to discuss BlogHer18, the #MeToo movement, and how brands can amplify the voices of women
GDPR prep at Demandbase, a steadier ship at Sales Navigator, and AI-keyword spotting from CallRail
In our podcast series featuring Hall of Femme honorees, we sat down with Amy Inlow to discuss the technology scene in New York City, diversity in marketing, and how women are pushing the industry forward
CEO Evan Mendelsohn shares the story behind the retail brand's 'Single Santa' campaign
A round-up of Super Bowl-related marketing news, a look at Instagram's new business API, and a social advertising/cross-device partnership
Retailers are having success with using augmented reality in marketing, bridging the gap between online and offline aesthetics
You thought it was all bad news? Think again
This just in: AI still important. Also, the first in a new series: "You need to know..."
Pega's huge survey of European consumers teaches brands important lessons about consumer concerns
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.