From content to cross-channel marketing, five skilled marketers share what they hope to see more—and less—of in 2015.
Marketers have to mind more than just their P's and Q's.
Marketing experts share their advice on what marketers can do differently to improve their performance next year.
More than 60% of surveyed executives cite email marketing as their leading producer of ROI.
Hydration brand CamelBak relies on advocates to energize customers.
15 marketing pundits predict what's next from today's capricious customers—and how marketers should shift in response [eBook]
Step back and take in the whole scene instead of seeing just one tree in a forest of opportunity.
4 elements that the business service provider focuses on to grow its digital magazine
Budgets are thin but technology is plentiful. It's enough to drive a marketer crazy.
Mobile should be part of your overall strategy, not just a series of disconnected campaigns.
Musicians are leading the way with bold marketing and pricing structures. Marketers of all verticals may want to pay attention.
A documented content marketing strategy can lead to more success, says a CMI study.
DMN's 2014 40 Under 40 winners offer up their predictions for the most important aspects or attributes of the marketer in 2015.
The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.
Lead generation is rarely a simple conversation, especially when it comes to the number of leads generated versus the value of them.
DMN's 2014 40 Under 40 Award winners have a bevy of business books on their must-read lists.
The answer isn't always black and white.
JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches
Marketers can talk a good game about customer centricity, but actions speak louder than words.
Efforts to keep pace with increasingly distracted and inundated consumers seems to have veered some marketing toward dangerously contrived waters.
Consumers have unprecedented control in the age of social. None more so than the fervent superfan.
It's important for marketers to take time to step back and ensure that the basics are in order. Here are six foundations for content marketing.
Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...