The established player keeps eye on the prize
Personalization has never been easier to provide, but brands continue to falter in the usage of it
Industry experts share what marketers need to know before making a technology investment.
Our forecast for the future of big marketing hubs: Cloudy, with a strong chance of point solutions
ABM can only be optimized if Sales and Marketing work closely together
Data from CabinetM provides insight into the evolution of the marketing tech space
Collectively, these 10 articles illustrate the current state of the marketing technology landscape.
The Information Technology Services Marketing Association is still betting on ABM: For good reasons
American clothing company's Black Friday sales are estimated to reach $2 million
What role should marketing play in sales enablement?
Companies are being called to task on their political positions in these times of intense division. But is it enough to affect the bottom line?
Looking into why ad recollect was nearly tied despite Clinton's massive outspending
Discusses what Salesforce looks for in a portfolio company
Sirius Decisions advise a priority-driven approach when it comes to choosing marketing and sales solutions
How REI, Southwest Airlines, CVS, and Facebook are shaking up their industries—and the consequences that they're facing as a result.
Today's entertainers are leaving money (and data) on the table in their pursuit of more plays on streaming sites. Marketers can learn from their plight.
How to succeed with inbound marketing
Marketers from Western Union, GrubHub, Cuisinart, and more share their productivity tips.
The 63-year-old chain is undergoing a digital reinvention, led by a hilarious YouTube series with more than 170 million views.
Marketers, business professionals, we need to talk.
The future of sales tech may not be determined by what lies ahead but the key factors driving the industry today.
Three former marketing executives share the steps they took to launch their own startups and the lessons that they learned along the way.
Catchpoint helps customers drive fast, reliable user experiences
How Donald Trump bucked campaign email tradition and won
How to market to those who have served
Slate, Vice, and VoteCastr has a solution for those who can't wait
How to have a demand generation process in place
The long national nightmare is close to being over (or is it?). DMN staffers reflect on the past year and a half of campaign madness.
Galia Reichenstein of Taptica on the data foundation for mobile advertising
It's time mobile devices acquired some safety features
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
DMN's Career Center
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.
In addition, we'll crown an overall winner as the best marketing technology company and best campaign.
Enter today and tell us your marketing story! Entry Deadline is Wednesday, November 30, 2016.