Brand marketers, business owners, and supporters take to social media to celebrate small business innovation.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Winners of the 2015 Marketing EDGE Rising Star awards expound on the challenges of modern marketing, and what it takes to succeed.
Nutrisystem EVP and CMO Keira Krausz speaks candidly about her personal relationship with the brand and why she's passionate about the business.
More than 90% of marketers say that account-based marketing is valuable, but few actually implement it.
Guests of the Direct Marketing News 2015 MHoF had much to say about what inspired them most during the poignant awards ceremony.
Traditions 118 restaurant enjoys an 18% conversion with local display offers.
What do cheese, comics, music, and sports have in common? Tons of marketing insight, apparently.
Real Leading Ladies don't walk red carpets. They make strides in their industry.
The Philadelphia Eagles quarterback knows a thing or two about staying relevant and proving one's worth.
The creativity-obsessed advertising and marketing industry publication makes a big splash with its hire of the highly regarded journalist.
What do Coca-Cola, Petco, and Verizon have in common? Not-so-secret success strategies that marketers from any brand can learn from.
LeanData releases updates to its suite, and voices a call-to-action for B2B marketers.
Relying too much on empathy-driven instincts and too little on objective research can lead to poor assumptions instead of wise marketing decisions.
Prioritizing customers over campaigns allowed Silver Star Brands to increase revenue while reducing marketing costs.
The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.
Marketers are heating up engagement by steeping customers in an abundance of valuable content.
Marketers need to think differently--not jump on the industry bandwagon--to succeed in today's highly disrupted business world.
Email may be mature, but it's time for it to be more cougar than matron.
Our in-house infographics helped me better understand the turning tide in marketing. Maybe they'll help you too.
Twelve chief marketers tell how their marketing passion translates to marketing success.
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.
Here's a catalogue of several recent campaigns sure to spark innovation, creativity, and results.
Are you late to the digital party?
Clearly, having a siloed organization didn't work for the New England Patriots.
Direct Marketing News announces its 2015 Marketing Hall of Femme honorees.
Netsuite CMO Fred Studer doesn't just want to reinvent the company's marketing; he wants to incite an uprising.
Salesforce.com's "State of Marketing" report surveyed B2B and B2C marketers around the globe on budgets, strategies, and metrics.
Because who doesn't want to relive Sunday's madness all over again?
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...