Marketing Strategy

What Marketers Are Saying About Comic-Con

What Marketers Are Saying About Comic-Con

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A weekend of exemplary marketing, or one of marketing superseding product?

In Yahoo, Verizon Bids for Future Ad Diversification

In Yahoo, Verizon Bids for Future Ad Diversification

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Telecom looking to futureproof its business

Five Marketing Lessons from Tesla

Five Marketing Lessons from Tesla

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What we can learn from Elon Musk and Tesla

RNC: Big Tech's Unclear Message on Trump

RNC: Big Tech's Unclear Message on Trump

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Some big tech companies are giving the Republican National Convention a wide berth, but the message from others is mixed

How to Measure Return on Digital Investment (RODI)

How to Measure Return on Digital Investment (RODI)

The questions marketers need to ask to improve their digital marketing spend.

Betting on a Star: Why Marketing and Tech Conferences Caught the Celebrity Bug

Betting on a Star: Why Marketing and Tech Conferences Caught the Celebrity Bug

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From Will Smith on the main stage for Marketo to Elton John tearing up the Salesforce party, marketing and technology conferences have never been more glamorous

Five Minutes With: Itai Sadan, CEO and Cofounder of Duda

Five Minutes With: Itai Sadan, CEO and Cofounder of Duda

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SMBs need personalization to compete with big brands, he says.

The Social Media Prognosis

The Social Media Prognosis

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Nine articles that illustrate the complicated present, and cloudy future of social media.

Productivity Tools Your Marketing Team Needs

Productivity Tools Your Marketing Team Needs

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Marketers share the time and project management tools they can't live without.

The Intersection of Marketing and Gaming

The Intersection of Marketing and Gaming

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Seven articles about gamers, geeks, and superfans that all marketers should read.

The 5 Essentials for Every Omnichannel Campaign

The 5 Essentials for Every Omnichannel Campaign

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Here are some of the core requirements for any omnichannel campaign.

3 Women, and Their Journeys to the Top

3 Women, and Their Journeys to the Top

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Marketing leaders from NPR, Ogilvy, and Ikea share their stories in our Marketing Hall of Femme: In Focus video series.

Marketers Share Their Biggest Mistakes and How They Fixed Them

Marketers Share Their Biggest Mistakes and How They Fixed Them

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There's always a silver lining to any marketing mistake

8 Ways to Produce Better Branded Video

8 Ways to Produce Better Branded Video

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Thinking of diving into video production in house? Here are some steps to take to ensure good quality, and a smooth editing process.

Video: How Blue Apron Is Winning the Menu Delivery (Hunger) Game

Video: How Blue Apron Is Winning the Menu Delivery (Hunger) Game

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We reviewed the social, email, and web components of the famous company's marketing.

Request for Entries: Productivity Tools Every Digital Marketer Needs

Request for Entries: Productivity Tools Every Digital Marketer Needs

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What are the production, project, and time management tools you can't live without?

5 Reasons Overwatch Is So Successful

5 Reasons Overwatch Is So Successful

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Good games come out every year. Few command popular culture to the degree that Blizzard's latest has.

Spotlight On: Artificial Intelligence

Spotlight On: Artificial Intelligence

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The headlines won't stop. AI is officially a mainstream discussion.

The Marketing Guide To Reddit

The Marketing Guide To Reddit

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Recent efforts to officiate the network are making it an even more attractive destination for marketers.

Ikea's Greene-Sykes on Authenticity and Female Empowerment in Business

Ikea's Greene-Sykes on Authenticity and Female Empowerment in Business

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In Focus: Marketing Hall of Femme honoree Leontyne Greene-Sykes, Ikea U.S.'s former chief marketer, discusses keys to success for female marketers, and misconceptions about marketing.

Four ways to future-proof your omnichannel strategies

Four ways to future-proof your omnichannel strategies

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Technology can take a marketing strategy only so far. Here are some crucial steps to keep up with consumer expectations and the changing tech landscape.

Understanding Personas, Marketing's Secret Tool

Understanding Personas, Marketing's Secret Tool

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A rundown of what they are, why they matter, and how to build them.

10 Smart Ways to Enhance Your Mobile Strategy

10 Smart Ways to Enhance Your Mobile Strategy

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Suggestions for better leveraging the device and strengthening your messaging.

A Survival Guide for Tomorrow's Marketer

A Survival Guide for Tomorrow's Marketer

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The qualifications, skills, and behaviors the marketers of the future need.

Trail Blazers SVP: The Multifaceted Role of Today's Sports Marketers

Trail Blazers SVP: The Multifaceted Role of Today's Sports Marketers

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Vincent Ircandia, SVP of business operations for the Portland Trail Blazers, reveals why marketers need to expand their skillsets to meet consumer expectations.

The Fresh Prince of Marketing

The Fresh Prince of Marketing

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Eight ways actor and musician Will Smith markets himself and connects with audiences of all ages.

Feeding Diners a Mobile Feedback Loop

Feeding Diners a Mobile Feedback Loop

Grubhub's CMO reveals how the food ordering brand engages diners before, during, and after they purchase.

Cirque du Soleil's Derricks on Finding the Quiet Spaces in Marketing

Cirque du Soleil's Derricks on Finding the Quiet Spaces in Marketing

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Bringing the Cirque du Soleil story to life requires both the emotional and the ultitarian

The Battle for Marketers' Mindshare Intensifies

The Battle for Marketers' Mindshare Intensifies

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As marketing agencies, consultancies, and technology vendors enter each other's arenas, finding the right partners has become infinitely more complex. Here's how marketers can select providers that play to their strengths.

How to make programmatic less problematic

How to make programmatic less problematic

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Automated marketing is like a gifted adolescent: The long-term outlook is rosy, while the short term is troublesome.

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