What's more important for content? Being great or being first?
The director of marketing communications at Cuisinart and Waring Products tells us about the lessons that she learned from her first job, as well as the best career advice she received
The CMO at Grubhub tells us about the lessons that she learned from her first job, as well as the best career advice she received
An NYU Stern School of Business professor discusses how marketing students prepare for a career in the digital age.
Guy Garcia uses a VR experience to "swarm" the literary market
The CMO at Adgorithms tells us about the lessons that she learned from her first job, as well as the best career advice she received
ACS's new website is committed to better serve the target audience of cancer patients, caregivers, medical professionals, and others seeking resources on cancer.
The CMO at Elicit talks about the lessons that she learned from her first job, as well as the best career advice she received
The CMO at Ellucian the lessons that she learned from her first job, as well as the best career advice she received
We take a look at a career in marketing, from the perspective of established marketers and those just starting out
Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands
High profile brans inadvertently advertise on extremist websites
Harris dishes on the massive growth of the Hispanic demographic, and how marketers should best approach this consumer group.
Moving and storage company uses email campaign to answer consumer questions
Marketers should not allow technology to lead them down the road of too many customer segments
European appliance manufacturer Gaggenau heats up American presence.
Visual sharing makes sense for Valentine's Day
Amplify Credit Union is leveraging Salesforce cloud services to reach members and give back to the community
A short list of potential VR campaigns for brands
With child-like innocence, the 'Be my Valentine' campaign aims to distinguish the service from its swipe-based competition.
The greatest lessons marketers can take away from the Patriots-Falcons showdown
The power of tag management is evolving
One video performance firm believes long views are valuable views
The brief represents a rare coordinated action by a broad swath of the industry
As founder Travis Kalanick steps down from the President's business council, we ask: Could Uber have handled all this better?
The online audience for Super Bowl 51 will be showing up in droves: on February 6, says MaxPoint
The brand's senior director of marketing reveals the five ways the daily fantasy sports company drives growth.
Pitney Bowes' smarter city offering is a reminder that there are data-based business insights everywhere
The risk of firing ads into Audience Network's black hole may be significant
We asked four digital agencies about best practices in putting campaigns together — and executing
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