Instead of thinking about channels first, marketers need think about customers and outcomes.
CX responsibility needs to be shared across the organization, with marketing as evangelists.
Engaging an audience that takes humor seriously requires an approach that's at the same time quick-witted and pervasive.
The long road to digital marketing leadership starts with organizational alignment, a study finds.
The value of scarcity isn't a come-and-go tactic.
Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.
Jim Lyski will now head marketing at the used car retailer.
Marketers who want to stay relevant need to go back to these four basics.
Does your brand have a devoted following?
Want your marketing to stand out? Be bold, distinct, and relevant.
Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.
Anyone can create a hashtag (and #AnythingCanBeAHashtag)—but only some hashtags resonate.
5 ways marketers can blend empathy and analytics to more effectively connect with customers
What's blocking omnichannel marketing success? Sometimes marketers themselves.
There's never been a better or more necessary time for marketers to embrace omnichannel. Here's how.
Is there substance behind the omnichannel hype, or is the reality that all marketing today should be deeply integrated despite what marketers call it?
Copious road trips lead to insight on the many paths to success marketers are, or should be, traveling today.
You need to find something unique about your business to stand out from the competition. Here's advice on how.
Your email director is a spray-and-pray kind of guy. As the new marketing VP, how would you deal? See what our readers had to say.
Is it really marketing's fault that sales can't close deals? Is it the sales team's fault that marketing collateral goes unused? Ultimately, the blame lies with senior management.
It's time for marketers to shed their misconceptions of referral marketing as a low-volume, low-impact awareness strategy.
What opportunities for achieving great success are we missing by studiously avoiding perceived risk?
A successful mobile strategy takes brains, heart, and courage.
Elio Motors does. Let Kia and Hyundai battle for spots in the luxury auto market. Paul Elio is targeting his brand new $6,800 rides to the folks who frequent used car lots.
Sprint's Bob Johnson discusses the lasting impression of CX and its impact on revenue
Chief Experience Officer Alison Circle is using her marketing expertise to transform a 135-year-old institution.
A few more pearls of wisdom from the 2014 Marketing Hall of Femme honorees. They know what they're talking about.
What Big Data can and cannot do—and how "thicker" data can help.
The strategic use of marketing automation requires a focus on the individual or organization and his journey with a brand.
Everyone knows it's important to look at customer behavior—but what about the impact mood has on buying habits?
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.