Marketing Strategy

How Wonderist Boosted a Dental Client's Monthly Patients

How Wonderist Boosted a Dental Client's Monthly Patients

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Wonderist discovered the best way to approach new consumers is through phone calls

The Monday Stack: Marketing Stack Meet Sales Stack

The Monday Stack: Marketing Stack Meet Sales Stack

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Our weekly column about marketing tech and ops

Five Customer Experience Lessons Retailers Can Learn from Foot Locker

Five Customer Experience Lessons Retailers Can Learn from Foot Locker

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The VP of customer experience and connectivity for the athletic apparel and footwear company shared some words of wisdom at Forrester's CXNYC Forum.

5 Ways Peloton Is Pedaling Towards a Better Customer Experience

5 Ways Peloton Is Pedaling Towards a Better Customer Experience

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How the connected home fitness company creates top-notch customer experiences that get members back on their stationary bikes.

Dr Pepper Partners with Country Artist to Engage Consumers

Dr Pepper Partners with Country Artist to Engage Consumers

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MAX identified a significant correlation between Dr Pepper lovers and Brett Eldredge fans

Tech Marketers Shine on Forbes' Most Influential CMOs List

Tech Marketers Shine on Forbes' Most Influential CMOs List

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Marketers from SAP and Accenture join Facebook and Apple on the list.

Designing the "Big E"

Designing the "Big E"

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Delivering "E" for experience means understanding the customer's needs in the moment. A conversation with Glen Hartman of Accenture Interactive

Hootsuite Launches Mobile Solution to Generate Leads on Social

Hootsuite Launches Mobile Solution to Generate Leads on Social

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The platform's curation function will integrate with CRMs, accelerating the sales pipeline through target social engagement

Sprout Social, Twitter Launch Bot for Consumer Issues

Sprout Social, Twitter Launch Bot for Consumer Issues

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Brands will now be able to take advantage of a solution that can deploy Twitter chatbots in a matter of minutes

Meet the Marketer: Level 3's CMO, Anthony Christie

Meet the Marketer: Level 3's CMO, Anthony Christie

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Anthony Christie talks about his route to becoming a tech CMO

How To Make Media More Effective for Cross-Device Marketing

How To Make Media More Effective for Cross-Device Marketing

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Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion

How Zicam Made the Most Of TV's Cold Season

How Zicam Made the Most Of TV's Cold Season

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How Zicam proved that there is a better, more data-driven approach to buying and measuring TV advertising

The Monday Stack: The State of Marketing

The Monday Stack: The State of Marketing

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Our weekly column about marketing tech and ops

5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

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Amazon just reminded us: We're living in the matrix

Reinventing Through Technology, Data, and Humanity

Reinventing Through Technology, Data, and Humanity

The director of marketing, research, and design for Allstate's Arity explains how the brand is leveraging all three

Consumers Open Separate Email Accounts for Brand Communication

Consumers Open Separate Email Accounts for Brand Communication

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More than one in three have opened separate email accounts solely for brand communication

Hall of Femme Honoree Leslie Dukker Doty Wins NOW's Women of Power and Influence Award

Hall of Femme Honoree Leslie Dukker Doty Wins NOW's Women of Power and Influence Award

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The Time Inc EVP of consumer marketing and revenue was recognized by the New York chapter

OneMain Racing Drives Digital Experience

OneMain Racing Drives Digital Experience

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OneMain Racing has officially launched a microsite and sweepstakes

In-Store, Mobile, or Online? Where Consumers Are Shopping for Father's Day

In-Store, Mobile, or Online? Where Consumers Are Shopping for Father's Day

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A recent study by the NRF and Prosper Insights and Analytics reveals how much consumers are expected to spend this Father's Day and which channels they intend to use to shop

Heineken Taps an Automated Process for Image Production

Heineken Taps an Automated Process for Image Production

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How an online platform that automates the production of visual content for physical goods helped the beer brand cut down on content production time

Predictive Analytics Wins Sports Fans

Predictive Analytics Wins Sports Fans

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How marketers are using predictive analytics to engage sports to develop relationships with brands

Will Businesses Be Strictly Online in the Next 10 Years?

Will Businesses Be Strictly Online in the Next 10 Years?

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GetApp recently polled small business owners to get their take.

Q&A with Staples' New CMO, Michelle Bottomley

Q&A with Staples' New CMO, Michelle Bottomley

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What the brand's new head of marketing says she brings to the role, and what she anticipates being her greatest challenge

6 ABM Pointers from SiriusDecisions

6 ABM Pointers from SiriusDecisions

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Matt Senatore offers some observations on the now and future state of Account Based Marketing

Four Marketing Experts Weigh In on Google's Ad Blocker

Four Marketing Experts Weigh In on Google's Ad Blocker

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The announcement has those in marketing questioning the approach and the overwhelming power the ad blocker would give Google

Streaming Competition Will Force Netflix to Rethink on Ads

Streaming Competition Will Force Netflix to Rethink on Ads

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The growing market for original content on streaming services may change the future of Netflix

How a Modular Building Company Stored Leads with New Website

How a Modular Building Company Stored Leads with New Website

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Williams Scotsman shortened click-through times and enhanced lead generation

One on One: Music, the Great Unifier in these Divided Times

One on One: Music, the Great Unifier in these Divided Times

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Music Audience Exchange's Jeff Rosenfeld explains the power of music today, and why it's especially powerful for marketers.

Prezi Presents a Bright Future with Innovations, Purchases

Prezi Presents a Bright Future with Innovations, Purchases

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A recent purchase and innovation announcements prove the visual presentation platform is preparing for a future of storytelling

Staples Announces Michelle Bottomley as New CMO

Staples Announces Michelle Bottomley as New CMO

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The former Mercer executive and 2015 Marketing Hall of Femme honoree will head the company's marketing and promote its North American Delivery business

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