A weekend of exemplary marketing, or one of marketing superseding product?
Telecom looking to futureproof its business
What we can learn from Elon Musk and Tesla
Some big tech companies are giving the Republican National Convention a wide berth, but the message from others is mixed
The questions marketers need to ask to improve their digital marketing spend.
From Will Smith on the main stage for Marketo to Elton John tearing up the Salesforce party, marketing and technology conferences have never been more glamorous
SMBs need personalization to compete with big brands, he says.
Nine articles that illustrate the complicated present, and cloudy future of social media.
Marketers share the time and project management tools they can't live without.
Seven articles about gamers, geeks, and superfans that all marketers should read.
Here are some of the core requirements for any omnichannel campaign.
Marketing leaders from NPR, Ogilvy, and Ikea share their stories in our Marketing Hall of Femme: In Focus video series.
There's always a silver lining to any marketing mistake
Thinking of diving into video production in house? Here are some steps to take to ensure good quality, and a smooth editing process.
We reviewed the social, email, and web components of the famous company's marketing.
What are the production, project, and time management tools you can't live without?
Good games come out every year. Few command popular culture to the degree that Blizzard's latest has.
The headlines won't stop. AI is officially a mainstream discussion.
Recent efforts to officiate the network are making it an even more attractive destination for marketers.
In Focus: Marketing Hall of Femme honoree Leontyne Greene-Sykes, Ikea U.S.'s former chief marketer, discusses keys to success for female marketers, and misconceptions about marketing.
Technology can take a marketing strategy only so far. Here are some crucial steps to keep up with consumer expectations and the changing tech landscape.
A rundown of what they are, why they matter, and how to build them.
Suggestions for better leveraging the device and strengthening your messaging.
The qualifications, skills, and behaviors the marketers of the future need.
Vincent Ircandia, SVP of business operations for the Portland Trail Blazers, reveals why marketers need to expand their skillsets to meet consumer expectations.
Eight ways actor and musician Will Smith markets himself and connects with audiences of all ages.
Grubhub's CMO reveals how the food ordering brand engages diners before, during, and after they purchase.
Bringing the Cirque du Soleil story to life requires both the emotional and the ultitarian
As marketing agencies, consultancies, and technology vendors enter each other's arenas, finding the right partners has become infinitely more complex. Here's how marketers can select providers that play to their strengths.
Automated marketing is like a gifted adolescent: The long-term outlook is rosy, while the short term is troublesome.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.