Today in bummers

Share this content:
Macrovision -- the company that sold TV Guide magazine to OpenGate Capital for $1 back in October -- has sold off the rest of its TV Guide holdings.

But NOT to OpenGate. For $255 million, a different private equity group, Allen Shapiro and One Equity Partners, is gaining control of the TV Guide Network, which includes TVGuide.com.

Meanwhile, TV Guide the magazine apparently plans to build its own Web site with a different name than that of the Web site that shares the name of the actual publication. Because that will never confuse consumers. What else can they do, though? A magazine in today's environment demands a Web counterpart, but $255 million is a little steep, compared to the $1 price tag of their last investment.

I'm interested to see what both sets of investors do with this venerable brand. TV Guide may have hit some rough spots, but it's been around a while and still has a fairly impressive circulation. I really hope they figure out a way to make it work for the print. As for the separate Web site? Well, I don't think the world really needs another site of TV gossip and listings, but I am willing to be pleasantly surprised by what they come up with.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here