TiVO Extends Agreement with AOL For Marketing Campaign

Share this content:
TiVo, an interactive television company, yesterday said that it has expanded its partnership with AOL Time Warner to include a $21.5 million marketing and promotional campaign for the TiVo system.


Through the extended agreement, TiVo will be advertised across AOL Time Warner's online, print and media properties. The marketing campaign's main focus is to educate consumers about the features of TiVo's personal digital television service.


TiVo's initial agreement with AOL Time Warner was finalized in June 2000. It established TiVo as an AOLTV programming partner, in which AOLTV subscribers are provided with access to features of TiVo's Personal TV Service. The agreement included an AOL investment in TiVo of roughly $200 million.


In a separate agreement, TiVo will gain access to $43.5 million in restricted AOL funds to use for working capital. In return for this TiVo has agreed to lower the exercise price of a warrant to buy 2,308, 475 shares of common stock held by AOL from $23.11 to $7.29 and will reduce the exercise price of a warrant to purchase 298,428 shares of common stock held by AOL from $30 to $7.29.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above