The Starbucks pledge: to increase store traffic

Share this content:
Talk about an integrated campaign -- This week, I noticed a bunch of my Facebook friends signing on for Starbucks' new push to get people to commit to volunteer for five hours in return for a free cup of Starbucks coffee. The campaign, clearly meant to also boost store traffic, has now hit the big time, with a boost by Oprah who tied it in to Barack Obama's recent call for a "new era of responsibility. The coffee company has a microsite, at pledge5starbucks.com, an "I'm in" TV spot, and online ads. This is clearly a more successful effort than Starbucks' failed Election Day giveaway, where when it was found it might violate election laws to give out coffee in exchange for votes, the caffeine gurus had to give away coffee to anyone that asked.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above