The Search Agency Adds a Mobile Unit
It acquires MoFuse, a provider of mobile solutions for small and local businesses.
The Search Agency expands.
The Search Agency announced today it had acquired MoFuse, a mobile Web solution provider for small and local businesses. MoFuse will be integrated into the agency's AdMax Local platform, which enables re-sellers of paid search to manage hyper-local search campaigns. Now it will enable local businesses to drive traffic to mobile sites as well.
"Before you can create a digital marketing campaign, you must establish an online and mobile presence to be easily found by new and existing customers,” says Ben Gibson, global managing director of AdMax Local. “With the acquisition of MoFuse, The Search Agency can now manage both the site creation and the generation of traffic to direct to those destinations. This will drive more calls and greater lead volume.”
The Search Agency claims, too, that the addition of MoFuse will provide AdMax Local re-sellers with more sophisticated call tracking functionality.