The Proliferation of Data Use Cases

Share this content:

Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity, including targeting, generating insights, attribution, and optimization. Biegel offers prescriptive commentary on prioritizing the use cases and how marketing organizations can leverage them to drive value.

Learn more about these digital data use cases in Winterberry Group's “From Information to Audiences: The Emerging Marketing Data Use Cases.”

Part 1: The State of Marketing Data

Part 3: The Complexity of Systems and Platforms

  As Winterberry Group's senior managing director, Bruce Biegel leads the firm's consulting practice and establishes its strategic and operational agenda.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above