The Monday Stack: The Robots Aren't Coming

Share this content:
The Monday Stack: The Robots Aren't Coming
The Monday Stack: The Robots Aren't Coming

Don't you love it when half the interesting news is embargoed until tomorrow?  Okay, let's look at the half we can tell you about today. And first of all, raise your trumpets and sound a fanfare for Adobe, celebrating its seventh consecutive year being named a leader in the Gartner MQ for web content management. 

Squinting at the quadrant itself, it seems that Sitecore is a nose ahead on execution, Adobe making the running on completeness of vision. Adobe Experience Manager takes the credit for continued prominence, and indeed it's been around under that name for about seven years.

Acquia CMS is in third place; and interesting to see relative newcomer to the U.S. market Episerver leading Oracle and IBM on the vision thing.

**********

Ever feel like you're trapped in the Amazon maze, making every purchase in your life, from books and CDs to groceries and toilet paper, through your one-click option? Criteo, the personalized re-targeting display and mobile vendor, has announced the launch of the Criteo Commerce Marketing Eco-System — designed among other things to help retailers break customers out of the Amazon panopticon.

In effect, it's another data co-op — and we're going to see more and more of these in response to those big old wall gardens. Criteo invites its network of of tens of thousands of retailers, brands, and publishers to share anonymized email addresses, CRM data, brick and mortar/transactional data, and web/app behavior to create a shared pool of actionable insights.

Criteo's shopper graph is continually optimized (the company said in an announcement) to inform the next best action for hundreds of millions of online shoppers. Expect to see a lot more data pooling in future, in an effort to maintain the viability of channels outside Amazon, Facebook, and Google.

**********

Maybe we should apologize to Elon Musk (okay, maybe not quite yet), because it looks like Facebook nearly unleashed the robot apocalypse. Or to express it in more measured terms, Facebook shut down a couple of Chatbots, Bob and Alice, after they began conversing in their own language (and before they could tell Ted and Carol: One for the old movies fans there...).

According to reports, the bots were teaching themselves to trade balls, hats, and books. As one Facebook researcher observed, there was no built-in incentive to stick to bartering in English; and so the bots developed their own idiosyncratic manner of communicating.

In actual fact, what the bots seem to have done, from the transcripts released, is developed crude ways of specifying quantities of objects, not immediately recognizable to English language users, but similar to a toddler saying "Sheep sheep" instead of "two sheep" (Facebook example: "balls have a ball to me to me to me to me to me to me to me...").

But wait, didn't the headlines say they'd invented their "own language." I guess "Facebook shuts down AI bots because they speak English badly" doesn't count as click-bait.

Elon Musk, we're not scared yet.

Monday Stack logo by Hilary Allison

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above