The Issue of Data Governance

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Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.

He considers privacy, security, risk, and stewardship concerns, as well as the roles and responsibilities of IT, legal, and marketing teams in managing the collection and use of marketing data.

Part 1: The State of Marketing Data

Part 2The Proliferation of Data Use Cases

Part 3: The Complexity of Systems and Platforms

  As Winterberry Group's senior managing director, Bruce Biegel leads the firm's consulting practice and establishes its strategic and operational agenda.
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