The Humor Network Scores Deal With CinemaScore.com

Share this content:
The Humor Network, which sends daily e-mails containing jokes to more than 1.7 million subscribers, has signed CinemaScore.com as a customer for its new Optamail division and will deliver weekly e-mails containing movie reviews to CinemaScore's more than 250,000 subscribers, The Humor Network said yesterday.


"Movies and jokes are a nice combination since both provide hours of endless entertainment for consumers," said Eric Targan, founder/CEO of The Humor Network, New York. "This [partnering with CinemaScore.com] gives The Humor Network and our advertisers the ability to reach a new audience almost overnight."


The company created the Optamail division late last year to expand its e-mail delivery capabilities beyond its own subscribers. It now offers its e-mail marketing services to other companies.


In addition to sending daily e-mails containing jokes to its list of double opt-in subscribers, The Humor Network runs joke Web sites. The company said it can deliver more than 60 million impressions per month, not including viral forwards.


CinemaScore.com produces a weekly e-mail newsletter that reports audience reactions by age and gender to the latest major studio movie releases.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above