The Hartford, Ford Sign Affinity Marketing Agreement

Share this content:
The Hartford and Ford Motor Co. this week said they have formed a multiyear affinity relationship through which Ford will offer Ford-brand auto insurance to the owners of Ford, Lincoln and Mercury vehicles throughout the United States and to customers of Ford Credit. The Hartford, CT, insurance company will underwrite the Ford Motor Co. Vehicle Insurance Program, which will be promoted via direct mail and other channels. The agreement also gives Hartford the ability to offer other forms of insurance to Ford customers, including personal liability, homeowners, home-based business and watercrafts. Direct mail promoting the auto plan will begin in Florida next month and will be rolled out throughout the country during the next year.
Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here