The day Brangelina destroyed e-commerce

Share this content:
Angelina Jolie
Angelina Jolie

The debate over whether consumers prefer to shop online or by catalog was dealt a decisive verdict this week. Intellectual luminary Angelina Jolie came down hard on e-commerce in a rather frank discussion with USA Today about such weighty topics as the Bosnian War, child adoption and Billy Bob Thornton's disgusting blood.

When asked if she did her Christmas shopping online, Jolie brought the digital world to its knees with the following judgment:

“Brad and I were on Amazon.com for the first time a week ago. But we got lost. After an hour, we just shut it off. My brain is too scattered and the wires go in different directions. I'll stick to catalogs.”

Somewhere Jeff Bezos is in the fetal position, sucking his thumb, wondering if he should have stuck to lemonade stands.

For those of us who actually do our own Christmas shopping (as opposed to Brangelina, who hire a supervisor to hire a maid to hire a servant to order from the most-recent LL Bean catalog) the National Retail Federation released some interesting numbers this morning regarding standard shipping deadlines for Christmas delivery.

According to the NRF, 87% of retailers' standard shipping* deadlines for Christmas delivery will expire before or on Tuesday, Dec. 20.  More than 5% of retailers will offer upgraded expedited shipping promotions up until Dec 23. Ninety-five percent of free standard shipping promotions will expire on or before Dec. 20.

But who cares, right? Amazon is too confusing.

I'm going to go now. My brain is too scattered to continue typing.

*Standard shipping does not include the Pursat region of the Kingdom of Cambodia or the Lindi Rural region of The United Republic of Tanzania.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above