Thane Starts Multichannel DR for Skin-Care Line

Share this content:
Thane International launched a skin-care product line Friday known as Klear Action via a direct response campaign featuring DRTV, radio and print. It also plans to market the line via specialty retail outlets.


A 120-second short-form DRTV spot went into rotation last week, and Thane plans to launch a 120-second radio spot by mid-May. Thane will include the Klear Action line in the Taylor Gifts and Dr. Leonard's catalogs and is running full-page ads in the magazines Glamour and Redbook.


Retail marketing for the product line will begin this month with Klear Action point-of-purchase displays and monitors running Klear Action demonstration and testimonial videos at Walgreens cosmetics counters. Later, Thane will sell the product at specialty retailers including Linen & Things, General Nutrition Centers, Bed, Bath & Beyond, Duane Reade, Shopco and Ultra Cosmetics.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here