Thane International To Buy 2 Firms

Share this content:
Thane International, La Quinta, CA, signed a letter of intent to acquire two complementary businesses, Krane Products, Boca Raton, FL, and Fairfield Mint, Norwalk, CT. Thane is a marketing company that specializes in fitness, health and beauty products sold through direct response television. Krane is a direct marketer of housewares sold primarily through telemarketing. Fairfield Mint is a direct marketer of collectibles sold primarily through print advertising and catalogs.

Thane CEO Bill Hay said the acquisitions "fit extremely well with our stated strategy of becoming the leading diversified direct marketing company in the industry." The acquisitions are expected to be completed in 90 days. Terms of the deal were not disclosed.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above