Thane International Eyes Guthy-Renker Buy

Share this content:
MADEIRA, Portugal -- Thane International Inc., a $100 million DRTV marketing company based in Desert Spring, CA, is in talks to acquire or merge with Guthy-Renker Corp., an infomercial marketer based in Palm Desert, CA, said a source familiar with the talks at the Electronic Retailing Association's annual European conference here.


Thane has a multi-million dollar capital base, having recently received a significant base from H.I.G., a private investment firm in Miami. Terms of the deal were not disclosed.


"[H.I.G.] brings to us significant resources and acquisition experience, which should help us in our efforts to continue growing our business through funding of infomercials and other project initiatives," said Bill Hay, CEO of Thane.


Thane has boasted top-selling DRTV products including Orbitrek, an elliptical exercise device, and BioSlim dietary supplements in the last couple of years. The company generates $2 million a year in sales from the Internet. The company's Web site is promoted in its infomercials. It spends $30 million a year on media for its infomercials, according to the company.
Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here