Terrorism 'Crisis-Kit' Marketer Closes

Share this content:
A New York businessman agreed to shut down his company amid charges that his prerecorded message campaign to sell terrorism "crisis kits" was deceptive, the New York Attorney General's office said yesterday.


Joseph Bella, who owned Radi-Aid Inc. and Laboratories of BioFend in Erie County, NY, also agreed to pay $2,500 in fines and a ban from marketing any product or service claimed to protect consumers from terrorist attacks and radiation dangers. His prerecorded messages pitched kits containing potassium iodide pills, an over-the-counter medication believed helpful in preventing thyroid damage caused by exposure to radioactive contaminants, the attorney general's office said.


According to the charges, the messages told consumers that BioFend had information that terrorists planned to attack western New York with "dirty" radioactive bombs, and that BioFend had been tasked by the government to distribute kits to the public. The messages came Oct. 18, a few weeks after five men residing in the area of Buffalo, NY, were arrested on charges of supporting terrorists in a case that received national attention, the attorney general's office said.


State Attorney General Eliot Spitzer called the alleged scheme "shameful" and said Bella was trying to capitalize on public fears of terrorist attacks.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here