Terra Lycos Looks to Contract List Manager

Share this content:
Though Terra Lycos has an informal relationship with a list management firm, it plans to formally contract a list manager to handle its files by the end of this month.

"Basically, we have this tremendous asset that has been underleveraged, and we're looking for a formal relationship to be in place to maximize the revenue that we think we can gain from such a relationship," said Dean Macchi, director of direct marketing services at Terra Lycos, Waltham, MA.

On April 5, Terra Lycos sent request-for-proposal letters to 10 list management firms that it considers major players in the industry, he said. Among the firms was Direct Media Inc., Greenwich, CT, through which the Terra Lycos files are available at this time.

Macchi declined to name the others but said he might consider pitches from additional qualified companies.

The list manager for Terra Lycos primarily will be responsible for the domestic and international Terra Lycos postal names and selling its e-mail append service. It also will act as a secondary sales source for its e-mail file, which Terra Lycos also sells through its internal sales force.

The Terra Lycos network has about 180 sites, including Lycos.com, Angelfire.com, Wired.com, Gamesville.com and RagingBull.com. Overall, the Terra Lycos database consists of about 5 million names, with more than one-third of the user base being outside the United States. The Terra Lycos global headquarters is in Barcelona, Spain.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above