Telematch acquires Phoenix Data Processing, Farm Market iD

Share this content:

Telematch Inc., a marketing and information services provider, has acquired two new businesses from Multi Ag Media LLC: Phoenix Data Processing and Farm Market iD. The prices of the two companies were not disclosed.

Phoenix Data Processing specializes in database management, marketing and modeling technology. It also offers new mover data and new mover data services. The Phoenix acquisition is supposed to improve Telematch's data offerings, making it possible for the company to provide data dashboarding, real-time information, analytics and database management.

“There's a great synergy between Phoenix and Telematch — they do everything we don't do and vice versa,” said Peg Kuman, CEO, Telematch. “They have great strength in database management, data dashboarding, allowing clients they manage to have real-time access to all information, terrific modeling and analytics capability, and their new mover product probably the best I've seen anywhere. Bolting the two businesses together allows the new company to offer full-service turnkey solutions for clients.”

Farm Market iD offers an agricultural database, which Telematch will expand. Telematch will also add new applications to the Farm Market iD database. This is Telematch's first move into the content business, but Kuman said the company plans to add more content businesses in the future.

No layoffs are planned at the acquired companies, and they will retain their Chicago offices. The former heads of Phoenix and Farm Market iD, John Montandon and Scott Smith, will stay on as senior consultants, while Peg Kuman serves as CEO of the combined companies. Farm Market iD will retain its 40-year-old brand, but within the next six months, Phoenix and Telematch will begin to merge through a new service and branding strategy.

An investment group led by Brook Venture Partners and Nancy Creek Capital helped finance the acquisition, which officially closed on Monday, May 11.

 

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above