Telebrands is Resurrected with Creditors Cash

Share this content:
Just weeks after announcing the company was going belly up, creditors have stepped in and heaped $4 million into the Telebrand's cauldron to keep the Fairfield, NJ-based direct response television marketing company alive and get them back on the airwaves.

Fifteen of the company's largest creditors gathered last week to formalize the plan, which was announced Monday by Telebrands president A.J.Kubani.

"I am extremely appreciative to the creditors who worked hard on putting this deal together, he wrote in a statement. "The committee recognized the importance of resolving Telebrands difficulties on an expeditious and amicable basis. I am pleased to share with my creditors what I know will be a bright and exciting future for Telebrands."

Repayment of all previous debt will be termed out so the 17 year old company company will have available cash to continue marketing products to consumers via DRTV.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above