Teen Community Network's List Finds Home With VentureDirect

Share this content:

VentureDirect Worldwide has been named manager for a new-to-market list geared toward marketers trying to reach trend-savvy teenagers.

The Surveys4Teens opt-in e-mail list consists of 252,000 teenagers, ages 13-17, who are outgoing, follow trends and love to spend money. These teens opted into receiving online surveys and want their opinions to be heard.

"[What's special about this list is] it is a targeted group of people who have signed up specifically to participate in surveys," said Jim Scova, vice president of sales- list services, VentureDirect, New York. "Not only have they opted in, they are willing participants in all kinds of surveys, expanding the knowledge we have on them."

The file is selectable by gender, age and postal information.

Its base price is $150/M for the opt-in e-mail subscribers.

Surveys4Teens is part of Chicago-based eCrush.com Inc., an entertainment community network for teens and young adults. It operates youth-oriented online destinations like eCRUSH, Surveys4Teens, e-Spin-the-Bottle, HighSchoolStyleBoard and TruthQuiz.

"The survey network decided to go public with this file now because they realize that companies want to know these individuals' opinions on such topics as upcoming movies, video games, music, beauty and personal grooming products and many more concerns relevant to teen life," Mr. Scova said.

Other than Surveys4Teens, VentureDirect clients include Fortune Magazine, at&t Business Services, Business Week, Citigroup and Heineken.

The Surveys4Teens file may be useful to organizations trying to solicit for movies, video games, music, beauty offers and products, computer software, clothing offers, vacation packages, cellular phone offers, teen magazines and education-related offers.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above