Technology, Marketing Converge at NCDM

Share this content:
ORLANDO--Having just one NCDM conference is drawing people from more vertical markets, vendors said yesterday. The conversations are also very needs based.


"People are here to find a solution to meet a very tangible, very specific need," Christopher Hamlin, vice president of database marketing solutions at Customer Communications Group Inc., Denver, said yesterday. "I am sensing people have a genuine interest in database marketing and in learning about what we have to offer."


Hamlin said he has had good conversations with prospects from industries such as "telco, travel, leisure, retail and financial services."


Another trend: Attendees are approaching this NCDM from both a technology and marketing perspective. For years, vendors have discussed the importance of achieving buy-in for their programs from both of these departments.


"In several cases, I've seen an IT person and a marketing person here from the same company, walking the floor together or attending sessions together. I haven't really seen this before," said Mike Savage, vice president of marketing at Merkle Inc., Lanham, MD. "This signals to me that to that companies are really starting to get it."


Jennifer Cooley, vice president at Chicago-based Analytic Innovations LLC, a provider of data-driven marketing solutions, said she is pleased with the show, too.


"So far, we've had some great conversations and received some good leads," she said.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here