TargetCom Taps Patrick Buchanan for bang!zoom

Share this content:
Direct response agency TargetCom Inc., Chicago, has picked A. Patrick Buchanan, 38, as president of bang!zoom, its new San Francisco marketing services division, which will serve the needs of technology-based clients via proprietary software and various integrated marketing solutions.


Buchanan, who recently launched Foote Cone & Belding Direct's Integrated Marketing Services Group in San Francisco told DM News that the new shop will create an environment for clients tantamount to "giving them permission to throw a brick through a glass wall."


One of the ways he hopes to accomplish that is through the company's


"ideation platform" known as Playground Program, which is customized to assist middle and senior management in developing initial marketing strategies that break the mold of traditional advertising thinking.


"When you take executives out of the boardroom environment, the development process can be shortened from seven weeks to three or four days," said Buchanan. "Our Playground Program is designed to put clients in touch with their consumers, which includes the use of various online strategy sessions and ideation toys."


According to Jay Miller, president/CEO of TargetCom, today's market is much different and it's imperative to establish a group especially geared to the technology industry.


Buchanan said it was time for direct marketers and technology services providers everywhere to begin thinking beyond what some of the larger agencies have been envisioning. "We have unfortunately been order takers," he said. "Too many of us have forgotten that our business is based on actual business objectives. We're not saying that we are replacing the general agencies, but we are trying to come up with new ways to help clients in positioning products.


"All clients want branding," he said. "But they also want branding with results."

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above