Tactica Sues K-Tel for Knockoff Egg Cooker

Share this content:
Tactica International Inc., New York, a DRTV marketer of household products, filed a lawsuit against K-Tel International Inc., Minneapolis, for allegedly marketing a knockoff of the Egg-A-Part, an egg cooking device. Tactica is seeking damages totaling $20 million, according to its complaint, which was filed Oct. 12 in New York District Court.

The complaint alleges that K-Tel engaged in false advertising and unfair competition, in violation of the Lanham Act and New York law, by advertising and marketing a product called the Egg Master. Tactica alleges K-Tel's advertising for the product is false and misleading and uses photographs of the product taken from Tactica's packaging.

Tactica also alleges K-Tel makes false statements in its claim that the Egg Master is "As Seen on TV." Finally, Tactica accuses K-Tel of misappropriating Tactica's confidential information about the Egg-A-Part after Tactica and K-Tel broke off negotiations for distribution by K-Tel of the Egg-A-Part in Canada. Avi Sivan, president of Tactica, declined to comment on the suit.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above