Tactica Sues K-Tel for Knockoff Egg Cooker

Share this content:
Tactica International Inc., New York, a DRTV marketer of household products, filed a lawsuit against K-Tel International Inc., Minneapolis, for allegedly marketing a knockoff of the Egg-A-Part, an egg cooking device. Tactica is seeking damages totaling $20 million, according to its complaint, which was filed Oct. 12 in New York District Court.

The complaint alleges that K-Tel engaged in false advertising and unfair competition, in violation of the Lanham Act and New York law, by advertising and marketing a product called the Egg Master. Tactica alleges K-Tel's advertising for the product is false and misleading and uses photographs of the product taken from Tactica's packaging.

Tactica also alleges K-Tel makes false statements in its claim that the Egg Master is "As Seen on TV." Finally, Tactica accuses K-Tel of misappropriating Tactica's confidential information about the Egg-A-Part after Tactica and K-Tel broke off negotiations for distribution by K-Tel of the Egg-A-Part in Canada. Avi Sivan, president of Tactica, declined to comment on the suit.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above