System Speeds Compiler's Order Processing

Share this content:
Data compiler and manager Direct Marketing Associates has experienced a significant increase in business since implementing Alvion Technologies' ListKey system for online counts and orders.

"We were processing between 100 to 150 orders a month prior to ListKey, and we are now processing 400 to 450," said Adam Critch, president of Direct Marketing Associates, Fort Lauderdale, FL.

In February 2000, DMA began having trouble keeping up with count and order requests, Critch said. The manual process it used to process orders was not sufficient to supply clients with what they needed in a timely manner.

When AccuData America, a user of DMA's data and sister company to Alvion Technologies, experienced delays in count and order turnaround time at DMA, it recommended that DMA consider implementing the ListKey system, said Mary Jo Yafchak, CEO of Alvion Technologies and AccuData America, Cape Coral, FL.

DMA decided to try ListKey, which was up and running by June 2000. In the nine months since then, it has noticed a steady improvement in the number of orders it processes.

"Efficiency went from days to minutes to complete orders. Everyone is happy, especially our clients," Critch said.

Direct Marketing Associates is a national data compiler serving the mortgage industry. Its lists can be accessed at www.dmaleadsonline for counts and orders.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above