Sweeny resigns from Levi's to join Y&R as West Coast chief

Share this content:
Doug Sweeney
Doug Sweeney

Doug Sweeny has resigned as VP of global brand marketing at Levi Strauss & Co. to join Young & Rubicam (Y&R) as head of West Coast operations, the agency said May 6.

He will begin work at the firm early next month and will be responsible for leading its San Francisco and Irvine, Calif. offices with Y&R West chief creative officer Joe Kayser, the company said in a statement.

He will report to Tom Sebok, president and CEO of Y&R North America, the agency said in a statement.

Sweeny spent the past four years at Levi's. Previously, he was the managing director of TBWA's Chiat office and VP and account director at Hal Riney & Partners.

Levi's named Rebecca Van Dyck global CMO in March. She previously served as senior director of worldwide marketing and communications at Apple. Van Dyck replaced Jamie Szulc, who left Levi's in August 2010.

Y&R has 186 offices in 90 countries. Its client roster includes Virgin Atlantic Airways, Xerox Corp. and Bacardi.

Levi's could not be reached immediately for comment.

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here