Susan McNamara, VP-sales, Dataline

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"Just read Ed Burnett's Legends tribute in the 30th anniversary. Donn Rappaport captured Ed in the first sentence: 'Ed did indeed love lists!' Great issue. Congrats to DM News on 30 years of sharing."

Welcome to Contrarian Week, a week where we invite readers to send us their contrarian opinions.

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Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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