Survey: Gas Prices Spur Consumers to Rethink Spending

Share this content:

Consumers are making difficult choices to offset the rising cost of driving.

That was a key finding from BIGresearch's June Consumer Intentions and Actions Survey, released yesterday.

Fluctuating gasoline prices have affected the spending of 75.3 percent of the nearly 7,500 respondents.

Consumers with incomes above and below $50,000 listed driving, dining out and vacation/travel as the top areas affected. Both groups also indicated that inflated gas prices have caused them to spend less on clothes and groceries as well as delay major purchases such as a car, electronics or furniture.

The report called the results a red flag for business and retail.

Only 28 percent of men and 25 percent of women surveyed planned to research airline rates and availability online in the next three months, compared with 41 percent of men and 25 percent of women in 2004. Other findings:

* The top online travel searches are for driving instructions, with weather and temperature patterns and lodging information next.

* 19 percent of surveyed men and 15 percent of women said they would book airline tickets online in the next three months. About 17 percent of the men and 14 percent of the women planned to book motels, hotels and other lodging.

* About 10 percent of all consumer travel arrangements are influenced by promotional e-mails from airlines, hotels and travel Web sites.

Promotional e-mails are used most effectively by airlines, and they register more success among men than women. Some 66 percent of men versus 59 percent of women said these messages had influenced their travel in the past six months.

Hotels using e-mail promotions were more likely to entice women (38 percent) than men (28 percent). Travel Web sites also fared better with women than men: 45 percent versus 31 percent, respectively.

BIGresearch, Columbus, OH, is a market intelligence firm providing analysis of consumer behavior in areas of retail, financial services, automotive and media.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above