Survey: DM job market may have hit bottom

Share this content:

While the direct marketing industry continues to be hit by layoffs and hiring freezes, there are signs of some improvement over the recent past, especially on the agency side, according to the latest employment report from Bernhart Associates.

“Overall, hiring levels are still falling but the worst of the job losses may be over,” said Jerry Bernhart, principal at Bernhart Associates Executive Search LLC, in a statement.

A record 265 companies responded to the random survey, which was e-mailed the week of April 6.

According to the report, 16% of responding companies are planning to add to staff during the current second quarter, the lowest percentage since the survey began in 2001. However, the 4% drop in hiring plans was the smallest quarter-to-quarter decline for that indicator in a year.

The employment picture appears to be brightest on the agency side, with 30% of participating agencies planning new hires this quarter. Agencies also are expecting fewer layoffs than their marketing and supplier counterparts. 

The news was even better when it comes to planned layoffs, with 13% of all respondents saying they are planning to reduce headcount during the second quarter, down from the 21% reported last quarter.

In terms of hiring freezes, 30% of respondents to the current survey reported a hiring freeze, down sharply from 48% last quarter. The majority of respondents were unable to give a date for when they plan to lift their hiring freezes.

The positions that are expected to be in the greatest demand this quarter are sales, analysts, Web developers, account directors/managers and marketers.

Despite the abundance of direct marketing job seekers on the market, companies still find it challenging filling some open positions. According to the survey, 61% of respondents said they were experiencing either a "somewhat difficult time" or a "very difficult time" filling available openings.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here