Surprise: Award winners are optimistic

Share this content:
Martha Stewart and Time Inc. CEO Ann Moore were honored at the Magazine Lifetime Achievement Awards yesterday.

Moore received the Henry Johnson Fisher Award, a lifetime achievement award that comes with a $10,000 honorarium from Bonnier Corp. Martha (who, in my book, requires one name only, on par with Cher and Prince) was inducted into the Magazine Editors' Hall of Fame. There was much speechifying and clapping, but, in the end, not much was really said.

Richard Parsons, former Chairman of the Board for Time Warner, presented Moore with her prize. He praised Moore for making her way through the "Old Boys' Club" of 1980s'-era Time Inc. and lauded her "relentless optimism" and "good character."

Moore showed that optimism in her acceptance speech, which contained a number of nice, inspirational nuggets of hope for the media industry -- and some not-so-subtle plugs for Time Inc (like using the quadrupled press run for Time's Barack Obama: Person of the Year issue as proof that consumers were still reading and buying magazines).

Her main point seemed to be that good content would always be in demand. While she praised the printed word, she managed to avoid specific plans for print in 2009, focusing instead on the general fate of media brands and content. "It cannot be business as usual. Everyone needs to take extraordinary measures," she said.

Martha, who was introduced by a particularly sassy Matt Lauer, kept much to the same tack as Moore, noting that the industry was being transformed and that, "we must continue to explore and invest so that we continue to be current and relevant and accessible to readers."

It was all very lovely, but very bland. When you are being recognized as a major figure in your industry, and all of the other industry leaders are gathered around, giving you their full attention, it's time to say something worthwhile, no?

It's nice to see that these ladies believe in the industry, or at least feign to. I have to say, though, I expected something a bit more forceful from our girl Martha, but maybe -- and she would know best -- it was neither the time nor the place for battle plans.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here