Suitors line up for a chance at Yahoo merge

Share this content:

Following Yahoo's second rejection of Microsoft's unsolicited takeover bid last week, media reports have been speculating on the future of the Sunnyvale, CA-based company.

As of April 11, various news reports had claimed AOL has also been talking to Yahoo about a possible merger. Microsoft and News Corp. may also be consid­ering a joint bid for Yahoo.

In a letter sent on April 5 to Yahoo's board of directors, Microsoft CEO Steven A. Ballmer said that if an agreement was not reached within the next three weeks, Microsoft would be “compelled” to take its case to Yahoo's shareholders.

“That action will have an undesirable impact on the value of your company from our per­spective, which will be reflected in the terms of our proposal,” Ballmer added.

In a joint statement to Micro­soft, Yahoo CEO Jerry Yang and board chairman Roy Bostock said the proposal was “not in the best interests” of the company.

Microsoft initially offered to purchase Yahoo for $31 a share earlier this year. Both Microsoft and Yahoo declined to comment when contacted by DMNews.

Yang and Bostock also wrote that Yahoo would continue to launch new products and take actions to leverage its “scale, tech­nology, people and platforms.” See DMNews editorial for more information and analysis of Yahoo's recent moves.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here