Study: BTB Revenue Will Explode in 2000

Share this content:
E-commerce is expected to grow at accelerated rates through 2002, according to the Real Numbers Behind Net Profits study released by ActivMedia Research this week.

Much of the growth is predicted to occur in the business-to-business category. The study claimed that BTB revenue will grow 257 percent this year, followed by a 160 percent gain in 2001 and a 97 percent increase in 2002.

E-commerce, overall, is expected to grow 203 percent compared with last year across the four measured categories: BTB, business-to-consumer, media/information/portal and ASP/ISP sites. The study estimated that e-commerce would increase 139 percent next year and 92 percent the following year.

The reason for the sustained boom is the growing acceptance of e-commerce, said Harry Wolhandler, vice president of market research at ActivMedia Research LLC, Peterborough, NH. "The mainstream is there. It's starting to become part of the very fabric of life," he said.

The study predicted that revenue for BTC sites will increase 164 percent this year. BTC revenue is expected to grow 118 percent next year and 88 percent in 2002.

Wolhandler stressed that mid-sized businesses -- defined as having annual revenue of $100,000 to $1 million -- are the most successful, and will continue to be.

One reason why e-commerce is soaring, the study said, is because sites are coming online a lot more aggressively than they did in earlier years. Sites also have become less desperate in their traffic-drawing tactics. "They are no longer selling products below cost and giving outrageous incentives like free shipping for life," Wolhandler said.

The study predicted that media/information/portal sites also will do quite well, with revenue growing 300 percent this year. Revenue in this category is expected to increase 209 percent next year and 109 percent in 2002.

Revenue for ASP/ISP sites is expected to grow 209 percent this year, according to the study, followed by a 152 percent increase in 2001 and 89 percent in 2002.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above