Study: BTB Alive and Well

Share this content:
The willingness to conduct business-to-business e-commerce initiatives is as strong or stronger today than it was one year ago, according to 70 percent of corporate CFOs, controllers and money managers in a new study.

In addition, 80 percent of the respondents think the Internet ultimately will influence payments, collections and investments, according to a survey conducted by the Association for Financial Professionals, JP Morgan Treasury Services and Ernst & Young. Seventy percent said they expected a major influence on borrowing and foreign exchange practices.

The respondent pool included 1,000 professionals from a variety of industry segments, with more than half working in the treasury profession for 10 or more years.

Fewer than one-third of respondents thought that e-commerce and the Internet had an "extremely" or "very important" impact on their treasury area in the past 12 months. However, they listed improved workflow efficiencies, including more "real time" information, sharing access to data and working from multiple locations, as the Internet's biggest impact on their companies' treasury operation.

More key findings:

· More than three-quarters of respondents cited "access to more real time or updated information" as the Internet benefit that has most affected treasury. Seventy percent think the Internet makes data integration easier for treasury.

· Smaller majorities also think the Internet is saving treasury money and that major financial service providers have taken care of security issues. At present, treasury departments are more likely to have a role in decisions related to presenting and receiving invoices than those related to purchasing or selling via an e-marketplace.

The AFP supports more than 14,000 individual members from a range of industries throughout all stages of their careers in various aspects of treasury and financial management.

Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here