StrongMail Picked to Map AAA's E-Mail Deliverability

Share this content:

Leisure travel organization AAA tapped e-mail software provider StrongMail Systems, Redwood City, CA, to manage its 49-million-member e-mail delivery platform.

AAA is looking to track and increase deliverability and to become compliant with Internet service providers and corporate e-mail systems.

AAA's Web site at powers registration and travel applications for its members across the United States and Canada. The organization sends out more than 1 million e-mails a month.

StrongMail will measure e-mail deliverability rates to resolve any conflicts that may arise.

The national AAA organization has a federation of 72 motor clubs with more than 1,100 offices. It hosts many of the individual club Web sites, as well as managing their e-mail delivery. All sites, like AAA's TripTik, will now use the StrongMail system.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above