Stihl selects Zeta Interactive as digital AOR

Share this content:

Power tool manufacturer Stihl has selected Zeta Interactive as its digital marketing agency of record.

Under the terms of the year-long agreement, signed last month and announced March 22, Zeta will aid Stihl with its search and mobile marketing. The agency will work to improve Stihl's search results, said Carla McLeod, CMO of Zeta.

“Their category is getting much more competitive online,” she said. “Stihl is an interesting case because they don't sell through retailers like Kohl's or Lowe's, they sell directly through dealerships. Because of that, they have to be more strategic to than their competitors to get people to learn about their products.”

Zeta is also optimizing Stihl's paid and organic search placement. It is also planning a Father's Day search campaign that will begin in May.

The agency is also creating a mobile site for Stihl. The manufacturer currently has a mobile program that lets customers opt in to receive gardening tips and product updates through their mobile phones, as well as locate dealers by texting in their ZIP code.

“We retained Zeta Interactive because we understand the value of having a leadership presence in today's digital environment, as customers increasingly move online to make decisions,” said Ken Waldron, national marketing manager for Stihl, in a statement.

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here