Statlistics Offers IBD Enhancements

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Investor's Business Daily offers enhanced home address selects for the first time, according to Statlistics, Danbury, CT.

The file was appended with lifestyle and demographic selects including age, presence of children and age of children.

Statlistics took management of the Investor's Business Daily file Feb. 18. It has more than 750,000 subscribers and trial responders. Consumers on the file are mostly male, have a median age of 52 and an average income of $150,000. The average value of their investment portfolio is $951,200, and 79 percent use a brokerage firm.

Investor's Business Daily subscribers pay $219 for an annual subscription. These are sold via direct mail, space ads, Internet and radio or television advertising. Regular selects on the file include geography, recency, subscribers, trial responders and expires. Base price is $175/M.


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