Statlistics Offers IBD Enhancements

Share this content:
Investor's Business Daily offers enhanced home address selects for the first time, according to Statlistics, Danbury, CT.

The file was appended with lifestyle and demographic selects including age, presence of children and age of children.

Statlistics took management of the Investor's Business Daily file Feb. 18. It has more than 750,000 subscribers and trial responders. Consumers on the file are mostly male, have a median age of 52 and an average income of $150,000. The average value of their investment portfolio is $951,200, and 79 percent use a brokerage firm.

Investor's Business Daily subscribers pay $219 for an annual subscription. These are sold via direct mail, space ads, Internet and radio or television advertising. Regular selects on the file include geography, recency, subscribers, trial responders and expires. Base price is $175/M.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above