States Urge Consumers to Fight Preemption

Share this content:
State officials in Indiana and Wisconsin this week encouraged consumers to file comments with the Federal Communications Commission opposing preemption of their state no-call laws.

Indiana Attorney General Steve Carter and Wisconsin Gov. Jim Doyle told residents to go online to register their opposition to federal preemption of the state laws. Trade groups have asked the FCC to preempt no-call laws in Indiana, Wisconsin and elsewhere on the grounds that they conflict with federal law.

Doyle and Carter made links available on state Web sites to contact the FCC. The public comment period ends Feb. 2.

The FCC has said that state no-call laws regulating interstate telemarketing calls almost certainly are preempted if they differ from federal law. However, laws in many states contain more restrictions than federal law.

In Indiana and Wisconsin, the Consumer Bankers Association is asking the FCC to impose the federal exemption for existing business relationships -- defined as customers who made a purchase in the past 18 months and those who made an inquiry in the past three months -- from the no-call list. Wisconsin allows only one call to existing customers, while Indiana allows calls to customers only if they have given "express permission."

Florida's no-call rules also are under challenge. In addition, the American Teleservices Association has challenged the no-call law in New Jersey.

Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above