Starbucks promotes insider to chief digital officer

Share this content:
Adam Brotman
Adam Brotman

Starbucks has promoted Adam Brotman to chief digital officer, the company confirmed on March 9. In his new role, Brotman will oversee Starbucks' digital businesses, which include online, loyalty cards, mobile and social media development. He will report directly to Starbuck's chairman and CEO Howard Schultz.

Brotman previously served as SVP of Starbucks Digital Ventures. He joined Starbucks in 2009. He served as SVP of Corbis, an e-commerce company, prior to joining Starbucks.

Starbucks has been investing in its digital media outreach for years. In Feb. of last year, the company started a program that allowed mobile payments at Starbucks stores.  The app, which can be loaded like a gift card, allows users to swipe their phones to pay for coffee. In Oct. 2010, the company launched an online community for in-store consumers called The Starbucks Digital Network. The Network was integrated with Foursquare and allowed consumers to monitor their Starbucks rewards.

“There has been a seismic shift in consumer behavior in large part because of the rapid adoption of social and digital media as a primary means of connection and communications,” Schultz said, in a statement. “We have recognized this shift and have made it a priority.”

Starbucks also promoted Curt Garner to chief information officer on March 9.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here