Sprint Says SAS System Brings Results

Share this content:
Sprint said its customer relationship management system from SAS Institute has helped the global communications company increase customer retention and save more than $1 million in processing costs since the system was implemented last year.


The application assists Sprint's Global Markets Group in customer acquisition and retention processes. According to Sprint, the application from SAS, Cary, NC, has helped its database perform precise market segmentation, trending and modeling, customer analysis and reporting, using centralized customer data from disparate sources.


"Our customer base is expanding rapidly, and we want to know about their evolving needs," said John Dupree, Sprint's vice president of marketing and general business sales. "We're very good at collecting data but need to organize the data so we gain optimal insight from it. SAS delivered a customer relationship management solution that enabled us to integrate our data and better understand our customers and their needs, so we can market to them in ways that grow their business and ours."


With predictive analysis, Sprint, Kansas City, MO, can focus on customer needs more than a year in advance so sales and capital deployment decisions can be made with greater accuracy, Dupree said. Customer retention, cross-selling and upselling are measurably higher as a result of the application, he said.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above