Sprinklr acquires Branderati to offer influencer marketing solution for social media
Today, Sprinklr announced yet another acquisition to add it its social media marketing platform. Influencer marketing platform Branderati becomes the third company to be bought by Sprinklr this year.
Branderati's platform enables agencies, publishing partners, and brands to reach networks of influential advocates on different digital channels.
“While many brands are experiencing less than 10 percent reach across their social platforms, with direct access to their advocate influencers, our clients have experienced as high as 68.5 percent social sharing engagement,” said Mark Curtis, founder and CEO of Branderati in a press release. “By integrating Branderati's technology into the Sprinklr social relationship platform, we're making advocacy a core part of the social stack and giving brands the power to organically recruit brand ambassadors and create scalable influencer programs.”
By adding Branderati to its roster, Sprinklr continues to add to its social media capabilities, building a formidable arsenal of tools on the back of some big acquisitions. With cash to burn from its recent $40 million funding, it acquired social media listening and analytics company Dachis Group in February, and bought digital advertising firm TBG Digital last month to bolster its paid social media solutions.
That makes Sprinklr the social media marketing platform to beat, at least when it comes to the enterprise customer segment. Although it competes with Adobe Social, Salesforce's Social Studio, Lithium Technologies and Spredfast in social media listening and management, no other platform offers completely integrated services when it comes to combining paid, earned and owned media on social. That could change as more acquisitions and innovations occur in the space. But with so many solutions being offered, Sprinklr has a real opportunity for dominance, so long as it can create a unified experience for all its tools, and make them easy to deploy.