Spreading the News About Mail

Share this content:
There's a new group whose mission is to fill the world with good news to offset the bad out there. The Mail & Jobs Coalition "believes that America is best served by a strong and growing mail system, a system [that] today creates jobs in every town, city, district and state nationwide." And it spreads that message through its Web site, www.mailandjobs.com.

"The public generally is not familiar with the jobs and economic impact represented by mail. Today the mailstream anchors the production of goods and services worth $900 billion annually - about 8 percent of the national economy," writes the coalition's executive director, Peter G. Miller. "The mailstream also represents 9 million jobs nationwide, jobs inside our borders. Our message is plain: The mailstream has great value today and it will have great value for decades to come. ... Major companies rely on the mails; charities, environmental groups, consumer organizations and religious congregations all rely on the mails."

The coalition is supported by several national organizations and companies associated with the mail system. It's not seeking members or money from the public. "The story of mail and jobs is important to our country and to millions of individual households," the site says. "Do your part, link to this site. After all, why keep a good thing a secret?" Miller wants Mail & Jobs to be a resource for consumers, schools, nonprofits, local businesses and reporters who are "looking for valid information about the mail stream. This is information that needs to go out to the public."

Sounds like a fine idea to me.

See You in Chicago

Many marketers will be in Chicago for this week's catalog show. Attendance should be up, too, especially since it won't be competing with DMDays New York. Despite the Direct Marketing Association's contention that the two don't have much of an overlap in attendees and exhibitors, I know of several people who would disagree. Too bad we won't know how many actually show up because the DMA refuses to release those figures, nor does it have its shows audited by a third party.

Lastly, I apologize for the problems many of you had accessing DMNews.com last week. Not to get into a bunch of technobabble, but we had a meltdown of sorts. I've been told it has been fixed. If you can't find a story on the site that we wrote in the past week or two, e-mail me at tad@dmnews.com and I'll take care of it.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above