Spitzer Takes Aim At Charity Telemarketers -- Again

Share this content:
New York Attorney General Elliot Spitzer released a report yesterday showing that charities retain less than half of the money telemarketers collect for them in fund-raising campaigns.


Spitzer said in the report titled "Pennies For Charity" that telemarketers kept $125.8 million or 68.1 percent of the money they raised for nonprofits in New York in 2001. Of 588 nonprofit telemarketing fund-raising campaigns active in the state in 2001, 29 gave at least 65 percent or more of money raised to the charity, and charities got less than half of the funds raised in 82 percent of the campaigns.


The results of the report nearly mirror Spitzer's "Pennies For Charity" survey of telemarketer fund raising issued at this time last year.


In last year's version of the report, Spitzer's office found that telemarketers kept $129 million or 68.5 percent of the $188 million they raised for charity in New York in 2000. Of 586 nonprofit telemarketing campaigns in the state in 2000, 16 gave at least 75 percent of funds raised to the charities and 80 percent returned less than half the money.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here