Specialists Plans ZIP Model Service

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Specialists Marketing Services Inc. will release MarketLens 9-digit ZIP models, a custom modeling solution for mailers to increase the effectiveness of prospecting lists later this month, the Weehawken, NJ, company said.

MarketLens 9-digit ZIP models are being developed by Specialists' subsidiary, Specialists MultiChannel Solutions LLC.

The models will use current customer data and proprietary MarketLens household clusters to create 9-digit ZIP select models that can be applied to any mailing list. The methodology uses a proprietary geo-spacial clustering technology, according to the Specialists.

Qualified mailers pay only for prospect names and not for the model.

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