Specialists Debuts Four Primedia Master Files

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Specialists Marketing Services Inc., Weehawken, NJ, is offering four Primedia master files: Primedia Republicans and Democrats, Primedia Affluent Consumers, Primedia Canadian and Primedia International.

Primedia Affluent Consumers Master File consists of individuals with a household income of $125,000-plus who subscribe to any of Primedia's 100 consumer enthusiast magazines.

These subscribers are interested in cultural, educational, literary and artistic products and services. They regularly buy products such as wine, cigars, automobiles, gourmet food, clothing, music, health and beauty products and services related to the arts and theater, sports and vacationing.

The Republicans and Democrats Master File contains subscribers who are interested in politics. Most are voters.

Primedia International Master File lists the foreign subscribers to all Primedia consumer magazine titles.

The Canadian Master File consists of all Canadian Primedia subscribers.

The base price for each master file is $105/M. Primedia is a major special-interest magazine publisher.


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