Speaker: Strike Right Chord and Donations Will Come

Share this content:
WASHINGTON -- It is the job of fundraisers to show the American people that the meaning of life is giving, Father Val J. Peter, executive director of Girls and Boys Town, said yesterday at the Direct Marketing Association's Nonprofit Federation Conference.


"Make your cause as attractive as it is," Peter said in the opening general session at the Grand Hyatt. "People want to help, and if we can touch that emotion we will succeed."


People will donate if given the opportunity, he said, even though direct mail giving is down about 20 percent.


Peter also said that the children who lived through the Sept. 11 terror attacks and the aftermath will be lifelong givers.


He compared the reaction to what happened after Pearl Harbor was bombed in 1941 saying just as the world changed for us then, it has changed for our children now.


"Major events change people's thoughts, feelings and behavior," he said.


In an introduction to Peter's speech, conference chairman Nick Stavarz of InfoCision Management said this year's conference broke the attendance record from last year. While 400 delegates attended in 2001, 470 had already checked in as of Wednesday morning.


He also announced that 19 new organizations joined the DMA Nonprofit Federation over the past year.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here