Speaker Outlines Brave New World

Share this content:
CHICAGO - Keynote speaker Frank Maguire pulled out all the stops in trying to get attendees excited Saturday at the fall show.

There were plenty of inspirational stories about the old days working with The Colonel at Kentucky Fried Chicken and as the CEO of Federal Express. But there was also some blunt advice.

"This isn't the 84th meeting," he said. "It's your first, because everything has changed. With all the horrible news from September 11, we have been given a gift -- an opportunity to make this a turning point in your industry. You need to challenge yourself at this time of great crisis. We can make it a moment to create our new strategy into the future. Don't get hooked by the media mania. Stay cool."

He also discussed attendees' passion regarding the industry.

"How passionate are you about this business?" he asked. "Are you going to just fold up? "Of course not! If you don't feel a sense of passion about what you're doing, maybe it's time to do something else.

"Make your organization Web-centric; but it's not technology or financing that will make your business grow. Your people are the key to your success."

Maguire also mentioned a Harvard Business School survey in which it was found that more than 90 percent of success is determined by one's attitude.

Information, intelligence and skill combined for 7 percent.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above