Spam rates spike in 2009

Share this content:
While the New Year is barely two weeks old, the spam attacks this year are already up. According to MessageLabs, an e-mail security firm owned by Symantec, 2009 has already seen a significant spike in e-mail fraud and financial scams compared to last year. 

From January 1 through January 7, e-mail and fraud scams, such as “Congratulations New Year winner!  You have won the UK National Lottery,” make up approximately 10% of all e-mail. That's triple what the amount was last year during the January 1 – January 15 timeframe, in which e-mail consisted of 3.1% of all e-mail.

“The New Year means new opportunities for spammers," said Paul Wood, senior analyst, at MessageLabs in a statement. “As the economic climate continues to be frosty and the inability to secure credit through official channels remains, spammers are tempted by the possibility that consumers facing uncertain futures may be more tempted by some of these hard-to-resist offers.”  

According to its January spam report, Symantec found that in December spammers tried to emulate legitimate e-mail newsletters.

For example, Symantec reported a false e-mail newsletter based on The Food Network brand's e-mail newsletter. The spam used an image to look like the Food Network's own newsletter, but contained an advertisement for various pharmaceutical drugs in the ad space.  If the user clicked on any of the links within the message they would be taken to a URL site operated by a spammer, which is being used to promote certain pharmaceutical products.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here