Sony to replace CEO with insider

Share this content:
Kazuo Hirai
Kazuo Hirai

Sony Corp. appointed Kazuo Hirai as its new president and CEO, replacing CEO Howard Stringer, effective April 1. Pending approval of the company's board of directors, Stringer will become chairman of the board in June.

“We are shifting to the next generation of management in order to promote mid- to long-term growth strategies,” said Elizabeth Boukis, Sony's senior PR manager, via email. Boukis would not say whether Stringer was asked to resign his position or himself decided to step down.

Boukis said that Stringer will stay on to "oversee the effective and speedy transition of Kaz Hirai to the role of president and CEO, and establishment of the new Sony management team."

The appointment of Hirai, who is currently the company's executive deputy president, was recommended by Stringer, according to a company statement. Stringer said Hirai had “distinguished himself through his work in the PlayStation and networked entertainment businesses. Kaz is a globally focused executive for whom technology and the cloud are familiar territory, content is highly valued, and digital transformation is second nature.”

Hirai said in a statement that his plan is to drive the growth of Sony's core electronics businesses, primarily digital imaging, smart mobile and gaming; turn around its television business; and "accelerate the innovation that enables us to create new business domains.”

Hirai is also expected to be appointed to Sony's board of directors at the June shareholders meeting.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above